I had the most bizzarre dream the other night. I dreamed that a friend of mine was in a band called HOOD (not to be confused with Hoods). He decided that it would be a good idea to open a diary business, and the new company's first product was to be yogurt.
The first problem he encountered was twofold, my friend was not a very creative person, and in the same way that some people want to turn their band (or whatever) into a clothing line, he wanted to transfer his experience playing in a band to his new yogurt company. So he named his company HOOD. Now he was aware that there exists already a company named Hood that makes Imilk, ice cream, etc, so he devises a brilliant plan to get around this moniker dillema; he will name his company in all upper-case letters (or capital letters for anyone out there who is slow).
Now, I could describe, in much detail, the packaging design used on this new HOOD yogurt, but I will just say that is was packaged in white plastic tubs with a flat gray background printed on it. The HOOD logo was printed in red letters sorrounded by grains of wheat, which were printed in a quit golden brown.
Eventually my friend is served a cease and decist letter by the original Hood company. So I run into him in a supermarket where he spins his tale of woe, and the one thing that strikes me, outside of the horrendously unappetizing packaging on his yogurt contaners (which are, at this moment being removed from shelves), was the fact that he could not grasp the fact that he could not sell yogurt under then brand name HOOD.
I remembered this dream after passing by a Hood factory on the highway yesterday. I am beyond trying to make sense of this dream, and it does not even remotely correlate with anything else that has ever been floating around in my head as of late. But I had to get it out of my head ... just to see how ludicrous it might seem to other people.
-ps- I saw Neko Case tonight. Amazing. That woman has an incredible voice, although my friend Brian says she sounds like a dying goose.
The first problem he encountered was twofold, my friend was not a very creative person, and in the same way that some people want to turn their band (or whatever) into a clothing line, he wanted to transfer his experience playing in a band to his new yogurt company. So he named his company HOOD. Now he was aware that there exists already a company named Hood that makes Imilk, ice cream, etc, so he devises a brilliant plan to get around this moniker dillema; he will name his company in all upper-case letters (or capital letters for anyone out there who is slow).
Now, I could describe, in much detail, the packaging design used on this new HOOD yogurt, but I will just say that is was packaged in white plastic tubs with a flat gray background printed on it. The HOOD logo was printed in red letters sorrounded by grains of wheat, which were printed in a quit golden brown.
Eventually my friend is served a cease and decist letter by the original Hood company. So I run into him in a supermarket where he spins his tale of woe, and the one thing that strikes me, outside of the horrendously unappetizing packaging on his yogurt contaners (which are, at this moment being removed from shelves), was the fact that he could not grasp the fact that he could not sell yogurt under then brand name HOOD.
I remembered this dream after passing by a Hood factory on the highway yesterday. I am beyond trying to make sense of this dream, and it does not even remotely correlate with anything else that has ever been floating around in my head as of late. But I had to get it out of my head ... just to see how ludicrous it might seem to other people.
-ps- I saw Neko Case tonight. Amazing. That woman has an incredible voice, although my friend Brian says she sounds like a dying goose.
VIEW 3 of 3 COMMENTS
stewfnrocker:
Me 7 years ago, I was a young impressionable mind getting into that type of music... Now I hang out with band members/friends and jam or have a hell of a good time. Is asshole parade back for good or is this just a reunion tour?
parisambrosia: