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Member: fstreet
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MEMBER SINCE: December 2006

occupation: Mitigating climate change, in a round-about way

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DECEMBER 19, 2006 @ 11:11 AM | NO COMMENTS


On a visit to the Science Museum in London, there was an interesting bit about the Spitfire:

In July 1940, Lord Beaverbrook warned of a new threat. The aircraft industry was running out of aluminum to build Spitfires. A national campaign was launched, with Lady Reading, head of the Women's Voluntary Service, telling radio listeners to "give up your frying pan for a Spitfire". Within two months, 1000 tons of scrap metal had been collected. Although much of it was allegedly never used for aircraft, the campaign rallied public support and helped civilians feel a part of the war effort.

There are definite parallels with certian elements of the "green" movement -- campaigns and products that do more to help bring larger issues into the public conscious that they do to actually offset the impact of more traditional choices.
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