Whatever happened to frijoles?
This may have been a California phenomenon, but back in the '70s, there were several Mexican fast food franchises. Taco Bell was only one of them, but they all started with "taco." I remember Taco Villa, Taco Bravo, and Taco La Paz (which translates respectively as, I believe, "Taco House," "Brave Taco" and "the Taco of Peace"). And they all offered frijoles on the menu. Frijoles is basically refried beans, with sauce, cheese and maybe onions, and topped with a slice of black olive. It is pronounced free-ho-less, and was served in a little cup.
Slowly, Taco Bell took over. As the others fell by the wayside, Taco Bell seemed increasingly concerned that no one would know how to pronounce their exotic, foreign menu items. On the menu over the order counter, each item had a pronunciation guide ("tah-co," "bo-ree-to," etc.). The decision makers were keenly aware of the chaos that would undoubtedly ensue when the average American tried to pronounce frijoles. "MY GOD, THAT 'J' IS PRONOUNCED LIKE AN 'H!! THAT'S WAY TOO CONFUSING!!" So they changed it to "beans 'n' cheese." In the ensuing years, the Taco Bellers must have been impressed with how sophisticated Americans have become (salsa becoming the #1 condiment and all) and they decided we were ready for "pintos 'n' cheese," which is how it remains today.
Well, Taco Bell, it's the new millennium. Can we have our frijoles back?
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Gonna have my guitar worked on tomorrow. Can't wait
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Update from yesterday's journal: a taxi ran a red light and plowed into ANOTHER taxi. Didn't look like anyone was seriously hurt, but the cabs were pretty bashed up. Buckle up!!
Big love to all in the friends box. Wait...make that love to the girls, and a manly, heterosexual handshake to the guys.
This may have been a California phenomenon, but back in the '70s, there were several Mexican fast food franchises. Taco Bell was only one of them, but they all started with "taco." I remember Taco Villa, Taco Bravo, and Taco La Paz (which translates respectively as, I believe, "Taco House," "Brave Taco" and "the Taco of Peace"). And they all offered frijoles on the menu. Frijoles is basically refried beans, with sauce, cheese and maybe onions, and topped with a slice of black olive. It is pronounced free-ho-less, and was served in a little cup.
Slowly, Taco Bell took over. As the others fell by the wayside, Taco Bell seemed increasingly concerned that no one would know how to pronounce their exotic, foreign menu items. On the menu over the order counter, each item had a pronunciation guide ("tah-co," "bo-ree-to," etc.). The decision makers were keenly aware of the chaos that would undoubtedly ensue when the average American tried to pronounce frijoles. "MY GOD, THAT 'J' IS PRONOUNCED LIKE AN 'H!! THAT'S WAY TOO CONFUSING!!" So they changed it to "beans 'n' cheese." In the ensuing years, the Taco Bellers must have been impressed with how sophisticated Americans have become (salsa becoming the #1 condiment and all) and they decided we were ready for "pintos 'n' cheese," which is how it remains today.
Well, Taco Bell, it's the new millennium. Can we have our frijoles back?
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Gonna have my guitar worked on tomorrow. Can't wait
-------------------------------------------------------------------
Update from yesterday's journal: a taxi ran a red light and plowed into ANOTHER taxi. Didn't look like anyone was seriously hurt, but the cabs were pretty bashed up. Buckle up!!
Big love to all in the friends box. Wait...make that love to the girls, and a manly, heterosexual handshake to the guys.
VIEW 4 of 4 COMMENTS
tarbaby:
that dang merf will be the death of me.....we all have some major problems-ha
rogziel:
You left out Taco Charlie's and Senor Taco.