Cable networks continue to get narrower in their scope. I was aware of some channels aimed at women - Lifetime and Oxygen, for example - but the other day, I was flipping around the channels and found out that NBC has apparently started their own - Ms. NBC. But as I watched the programming, it seems that this channel is aimed at women who love news. That's a really specific niche. And what do women want in a news network? Bowties! Well, I can't argue with that.
This is the queerest example of niche marketing I have seen since I stumbled upon a game called "MS Pacman," which is, apparently, a video game for victims of multiple sclerosis. And what does the MS suffering community want out of a game? Bows, but this time on the head. When will marketing executives learn that fashion is not limited by gender or horrible debilitating disease? People need more bows!
Speaking of women who love news, Jon Stewart announced yesterday that his guest tomorrow (today (last night at 11)) would be the one and only Sarah Vowell. I won't get to see the episode until it's rerun tonight at 7, so I'll be giddy all day.
This is the queerest example of niche marketing I have seen since I stumbled upon a game called "MS Pacman," which is, apparently, a video game for victims of multiple sclerosis. And what does the MS suffering community want out of a game? Bows, but this time on the head. When will marketing executives learn that fashion is not limited by gender or horrible debilitating disease? People need more bows!
Speaking of women who love news, Jon Stewart announced yesterday that his guest tomorrow (today (last night at 11)) would be the one and only Sarah Vowell. I won't get to see the episode until it's rerun tonight at 7, so I'll be giddy all day.
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If so, how do you get that mystical cube to come to life?
I want MS!