Sealab 2021 - Adam Reed

Sealab 2021 - Adam Reed


Adam Reed has done what nearly everyone in Hollywood has wanted to do which is co-creating a very popular show that hits the demographic with the money. College students all over America have said that they enjoy such shows as "The Simpsons," "Family Guy," "Futurama," "South Park" and "Sealab 2021."

Adam Reed and Matt Thompson are the co-creators of Adult Swim’s Sealab 2021. Cartoon Network has recently released the DVD of the first season of Sealab 2021.

Check out the website for Sealab 2021

Daniel Robert Epstein: How did you and Matt Thompson come up with Sealab 2021?
Adam Reed: We were just bored as hell with our jobs at Cartoon Network and wanted to raise our stock value. We picked an old show, got drunk and rewrote the dialogue. We didn’t know how to edit so we wrote it to match the existing lip flap. The original Sealab was 30 minutes long which was like 22 minutes longer than it needed to be. It was incredibly unfunny but we were just proud as hell of it. Cartoon Network wisely passed. Then five years later we were in New York and broke again so we sent them a new seven minute pilot. Unbeknownst to us they were looking for content for Adult Swim so they bought it. That was in 1999 so we’ve been doing this a while.
DRE:
The theme song is very original.
AR:
Yes it’s done by a New York band called Calamine. They’re not still together but they were a terrific band.
DRE:
Who wrote it?
AR:
We left it up to them. I had a crush on the lead singer, Julie Stepanek, and I was hoping that I would parlay the theme song into us getting married which didn’t happen. I would invite her to dinner to talk about it and she would tell me we didn’t need to go to dinner because she would just write the song. I just wanted to smell her hair!
DRE:
Do you guys feel like there is a philosophy behind the humor of Sealab or do you just try to make it as funny as possible?
AR:
If there is a philosophy I don’t know what it is. There might be one. We try to make ourselves laugh and [senior vice president of Cartoon Network's Adult
Swim] Mike Lazzo laugh because he signs the checks.
DRE:
I read that Matt has only met a few fans of the show. The show is really popular.
AR:
The only feedback I get about that is from the forums of Adult Swim. Everybody on there just trashes the shit out of the show but every Monday morning I still go to see what they wrote. It’s such a downer. Every Monday morning I get kicked in the teeth.
DRE:
Do you agree with any of the stuff they post?
AR:
I disagree with every negative comment and I get very defensive. “Internet nerds, you’re probably living in your mom’s basement. You don’t know how hard it is to make good TV.” I don’t know, they’re all into anime and I’m not.
DRE:
I don’t like anime either.
AR:
I can’t watch five minutes of it.
DRE:
It bores the shit out of me.
AR:
I think there is something strange about an adult that would sit down and write multiple postings about a cartoon. Shouldn’t they be mowing their lawn or something?
DRE:
You guys also direct the show which is unusual.
AR:
It’s a really small crew. There is me and Matt then four other guys. The four other guys draw and animate while Matt and I direct and edit. For me I’m just a control freak so it drives me crazy to have anyone else do anything. I tend to micro-manage. The other thing is that we’re cheap. It would be nice to pay a producer to oversee the other guys but one of the show’s selling points was that we wouldn’t charge a lot of money for it. The profit margin is pretty slim.
DRE:
Usually people that write TV cartoons don’t direct. Did anyone try to convince you not to do it?
AR:
No, they’re not hands off but they allow us our freedom. They don’t really ever get in our production process unless we’re three weeks behind schedule, then we will get a phone call. We’re pretty autonomous.
DRE:
Wasn’t there one episode that you didn’t write?
AR:
Yes All That Jazz (aka Jazz Cola) was co-written with us by Matt Maiellaro and Dave Willis [creators of Aqua Teen Hunger Force].
DRE:
How was that?
AR:
Those guys are hilarious and it was a blast. I would like to do it more. Matt [Thompson] and I have on occasion gone over there to brainstorm for a Space Ghost. Nothing usually comes of that, it’s usually all these guys sitting around trying to crack each other up.
DRE:
I went through a few of the websites that are obsessed with your show and I found some stuff. In one episode Captain Murphy calls himself "Howlin' Mad Murphy." Is that a reference to Dwight Schultz's character on The A-Team, "Howlin' Mad Murdock?"
AR:
It is. We put a lot of pop culture references in. Stuff that we liked when we were kids. It’s sort of a crutch because you know you will get a moderate laugh because it’s a common thing everyone can relate to.
DRE:
Did you get The A-Team DVD set that just came out?
AR:
No I didn’t. I want The A-Team to live in my memory. I find when I watch old TV shows I am just appalled at how low the production value is.
DRE:
I found that The A-Team actually sucks.
AR:
Yeah, like the old Charlie Brown specials. When they came on at Thanksgiving and Christmas I thought they were the best things in the world. I’ve watched a couple of them recently and found they weren’t good at all. Do you remember The Superstars?
DRE:
No, what’s that?
AR:
It was NFL and MLB players competing at track and field. It was my favorite show of all time when I was a kid and I recently saw some episodes and it was terrible. They’ve got the jittery chyron and they had their socks pulled up to their knees. So I try not to watch anything old because it makes me sad.
DRE:
In episode 2, is the whole beginning of this episode, from the alarm sounding to Murphy's speech about the oven, is taken directly from the film Mister Roberts?
AR:
Yes it is. It’s Henry Fonda, James Cagney and Jack Lemmon. They’re all on a navy ship in World War 2.
DRE:
Who is that joke for?
AR:
Me. Mister Roberts was the first DVD I ever bought and nobody has heard of it.
DRE:
How’d that fly at Cartoon Network?
AR:
I think Lazzo knew it. He’s got an encyclopedic knowledge of everything that’s been filmed or taped. He’s incredibly tuned in to culture. It’s hard to get a reference by him.
DRE:
I got a chance to talk to David X. Cohen who co-created Futurama. They used to write some jokes that weren’t funny but just weird. He said it was because they were writing until really late at night and they just kept rewriting over and over again. Does that ever happen to you guys?
AR:
A lot of times if you work on a joke too much it just dies. It will either be right the first time or it will never be right. Tweaking something indefinitely costs us money because the animators have to sit around waiting for us and I’m only so funny anyway. A lot of times you end up making the joke different and not necessarily better.
DRE:
Did the show change much after Harry Goz passed away?
AR:
Yeah it did. We were all floored by his death. The cool thing is his son is now the new captain with a different voice and a different character. We were close to Harry’s family because he brought his wife in when he recorded. Both his daughter and his son are voice actors. We just had his daughter be the guest villain in a voice we are doing now.

The character of Captain Murphy was a great catalyst for dumbness. His crazy little mindset would easily fuel 11 minutes of stuff. The Happy Cake Oven episode is a perfect example because he’s like a little kid in charge of all these people. When Harry died and we got rid of Captain Murphy we kind of lost that simple way to fuel an episode of absurdity.
DRE:
Do you consider Sealab as part of that grand tradition of absurdity even going back to the absurd fine artists?
AR:
I just read the coolest quote about American humor. I think it was Mark Twain who said that the whole basis of American humor is absurdity and trying to disguise the fact that it is absurd. It is absurd and we break all those good rules about plot construction. We use the Deus Ex Machina all the time because we don’t know how to end the show, so we blow it up. I doubt whether it makes for excellent writing but it’s fun to make.
DRE:
Have you guys met comedy writers that like the show?
AR:
No.
DRE:
Why do racier situations seem to get more into your show than the other Adult Swim shows?
AR:
I guess that’s our sense of humor. More and more of late we are locking horns with the network’s Standards & Practices department about stuff. It’s weird stuff like the fact that we can’t say the word Jesus but we can show somebody getting murdered. A script we are working on now there is a guy thanking Jesus Christ and the Standards & Practices walk in, a big argument ensues and he ends up murdering the S & P guys. It turns out Aqua Teen had written the exact same script two weeks ago. We are all getting mad at the same people.
DRE:
Do you meet with the S & P guys or just get notes?
AR:
We get notes. If a script gets approved creatively it goes to a separate script clearance company who tells us what they might have problems with. Simultaneously it goes to Cartoon Network’s legal department where they read it and then the Standards people read it. We get notes from all three making suggestions and telling us to take certain stuff out.
DRE:
Do they make suggestions on jokes?
AR:
Actually our script clearance company does. It’s these five really nice ladies who live somewhere in Massachusetts and if we say Rolls-Royce they’ll give us suggestions for new names. We just had an episode where a guy walks in with a box of Krispy Kremes. They said we can’t do that but their alternate names were like Sugar Bombs.
DRE:
Do they ever come up with something that’s funnier than what you wrote?
AR:
Probably funnier for us because it’s so ridiculous. Now we have a guy carrying a box of Sugar Bombs and we think that’s hilarious.
DRE:
I read that Sealab items were pulled from Hot Topic.
AR:
Oh really? I’m not really in the merchandising loop.
DRE:
Do you get money from the merchandising?
AR:
No, nor the DVDs. It’s not the best contract in the world. Turner plays hardball with their suppliers. It’s like, here’s the contract you can sign it or go home. So we signed the contract. The interesting thing is that when we first sent them the pitch and Lazzo said he wanted it we got a contract from Turner legal. The first page of it said “You have used a Turner owned property for this pitch. Legally we can sue you. Sign this contract or we’re going to sue you.” We instantly got on the phone with Lazzo and he said “What? Don’t sign that!” It actually took like ten months of back and forth between us and Turner legal to get an acceptable contract. Even then it’s more of a writ of servitude than a contract.
DRE:
Has Sealab opened up doors for you to do other things?
AR:
Maybe but I haven’t had time to look into any of those doors because I’m so busy. We’re too busy to come up with new show ideas. But if and when we do it will be easier to sell it.
DRE:
Has anyone floated the idea of a Sealab movie?
AR:
Just the internet people, the web posters.
DRE:
Would you be interested in that?
AR:
The show would have to end then we would we rest first. But it’s such a daunting thing. Writing a screenplay is hard. I know if there is a movie to be made there would be two years of script meetings and tweakings to be done. Then there is more money and people involved which seems like a nightmare.

by Daniel Robert Epstein

SG Username: AndersWolleck
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