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bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 06:01 PM

I've long felt that one of the major problems with expecting that people will hold companies responsible for their social and ecological policies is that people simply don't have enough information to be able to choose one company over another. Or, when they do have that information, they don't have it with them when they're actually shopping.



In his blog, corporate environmental strategy consultant Joel Makower takes a look at Alonovo, an online shopping portal that empowers consumers with the information they need to make educated choices about products and companies.



In a nutshell: Alonovo has married socially responsible business ratings from a respected investment advisory firm with the products sold on Amazon.com, allowing you to view the full Amazon universe -- books, music, cameras, toys, jewelry, electronics, and all the rest -- through a socially responsible lens.



[...]



"Essentially what we've done is taken the catalog of Amazon products and through our portal providing directly into the consumer experience the socially responsible ratings of manufacturers and merchants," explains Alonovo founder George A. Polisner, who left a long career at Oracle to start the company. Polisner and his team have partnered with KLD Research & Analytics, a pioneering, well-respected socially responsible investing research firm, whose databases of company social performance are widely used by pension funds and other institutional investors.





Alonovo just launched yesterday, and they're still lacking features like public customer comments and feedback about products and companies, but the site says it has lots of features in the works. Already, they score companies on social responsibility, workplace practices, environmental performance, customer commitment and business ethics. Plus, create an account and you can customize the ratings, weighting as many as 40 different metrics to choose the values that are important to you. I'm really optimistic about the future of services like this. Makower discusses a couple other services that similarly give consumers information about companies, but they don't provide the information as easily or as elegantly as Alanovo. As Makower says, "Alonovo, to its credit, makes things simple: Ratings, mapped to products, and the ability to make online purchases. All in one place."

fountainofdreams

fountainofdreams

Mokena, IL
January 2005

AUG 23, 2005 07:04 PM

cool. will i be able to afford socially responsible products? surreal

commonman

commonman

Baltimore, MD
August 2003

AUG 23, 2005 07:04 PM

Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself. I hope that part of that rationality includes caring about the social policies and impacts of companies.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 07:11 PM

burning_bright said:
cool. will i be able to afford socially responsible products? surreal


You didn't read the article, did you? wink

They're the same products as they have on Amazon.com, and the prices are (according to the article) the same as on Amazon. All they're doing is giving you information about the companies. Amazon gives them a cut, but that doesn't affect the price.

raven6241

raven6241

Australia
July 2005

AUG 23, 2005 07:14 PM

I can now find out the environmental impact of my Etnies... sweet!

virid

virid

Reston, VA
OLD SKOOL

AUG 23, 2005 07:41 PM

Great link! Thanks.

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 07:47 PM

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.

commonman

commonman

Baltimore, MD
August 2003

AUG 23, 2005 09:03 PM

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 09:18 PM

commonman said:

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.


I'll take "better information" over "no information" in lieu of "perfect information" any day.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.


Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.

[Edited on Aug 23, 2005 by bean]

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:19 PM

OK, let's split the philosophical question from the empirical one.

commonman said:

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.


It's tautological precisely in that it is not causal. It's definitional.

A "rational actor" is one who makes the best decisions from themselves, given their available options and the best information available. That's the kind of working definition that "rational actor theorists" (whether economists, sociologists or political scientists) would employ.

When you say "I don't believe in either a perfectly rational human being ...nor do I believe that most buying decisions are made rationally", you almost certainly have a much more restrictive definition of "rationality" than a typical rational actor theorist would.

Now to the empirical question.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.


People are already starting to vote with their feet regarding "fair trade coffee" and "free range eggs" and so on. These are decisions where political ethics are tangibly affecting personal preferences.

Let's see where it goes form here. Further provision of information is a key part of this process, of course.

Helter

Helter

Chester, PA
OLD SKOOL

AUG 23, 2005 09:22 PM

bean said:

burning_bright said:
cool. will i be able to afford socially responsible products? surreal


You didn't read the article, did you? wink

They're the same products as they have on Amazon.com, and the prices are (according to the article) the same as on Amazon. All they're doing is giving you information about the companies. Amazon gives them a cut, but that doesn't affect the price.



yeah, but amazon quite often has the same type of product listed by two different suppliers at two different prices.

I think his point was that now that he has a way of knowing which is the socially responsible product, will he be able to shop with his conscience or still need to shop with his wallet...

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:23 PM

bean said:
Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.


To be fair to commonman, I think his point is that if one utilises this information based on ethical/political considerations, one might decide to switch to more ethical (and less cheap) products because the cheap producer of mp3 players is exploiting Namibian goat-herders or something.

So, at some point, a choice has to be made about whether to shell out for the free-range fair-trade no-sweatshop unionised-labour health-care-plan-offering mp3 player.

I think that's the point anyway.

sixtenblue

sixtenblue

San Francisco, CA
August 2005

AUG 23, 2005 09:25 PM

They're actually doing a great thing. It's a beautiful bit of detournement, really - taking the Amazon selection and subjecting it to user-defined social and ecological responsibility criteria. It's very fledgling, but will grow grow grow if people support the concept. Ideally, it's a concept that will be copied far and wide, adding powerful pressure to manufacturers and providing a more level playing field for small producers who make the effort to do things "the right way."
.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 09:32 PM

TheFuckOffKid said:

bean said:
Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.


To be fair to commonman, I think his point is that if one utilises this information based on ethical/political considerations, one might decide to switch to more ethical (and less cheap) products because the cheap producer of mp3 players is exploiting Namibian goat-herders or something.

So, at some point, a choice has to be made about whether to shell out for the free-range fair-trade no-sweatshop unionised-labour health-care-plan-offering mp3 player.

I think that's the point anyway.


Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:51 PM

bean said:
Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.


Right.

I'm thinking back to the thread where Monastrell was arguing that restaurants shouldn't be regulated regarding food quality (as in, safety).

The libertarian argument is that food providers have an incentive to maintain quality standards, without need for costly regulation.

Now I think where the possibility exists of sudden and undetectable changes in food quality with possible implications for human health, some official regulation and legal penalty is required.

But this is a good case where a non-governmental approach to oversight is likely to be the way to go, and it'll be interesting to see how this all plays out over time.

[Edited on Aug 24, 2005 by TheFuckOffKid]

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 10:06 PM

TheFuckOffKid said:

bean said:
Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.


Right.

I'm thinking back to the thread where Monastrell was arguing that restaurants shouldn't be regulated regarding food quality (as in, safety).

The libertarian argument is that food providers have an incentive to maintain quality standards, without need for costly regulation.

Now I think where the possibility exists of sudden and undetectable changes in food quality with possible implications for human health, some official regulation and legal penalty is required.

But this is a good case where a non-governmental approach to oversight is likely to be the way to go, and it'll be interesting to see how this all plays out over time.

[Edited on Aug 24, 2005 by TheFuckOffKid]


Yeah, one of my major qualms with libertarianism has always been that saying that if a company acts unethically, there will naturally be negative consequences for that company assumes that consumers know they've acted unethically, which simply isn't realistic. This is at least a step closer to that. In order for market forces to really take the place of government restrictions, though, there'd still have to be some form of regulation, even if it's just forced disclosure rules so that the information is out there for consumers.

gpolisne

gpolisne

Scottsdale, AZ
August 2005

AUG 23, 2005 10:49 PM

I am proud to be one of the founders of alonovo.com, and very excited to see this discussion thread.

We are hoping to eliminate as many barriers to an informed, compelling and comprehensive experience as we can, and indeed as Bean mentioned earlier, we have really taken our first step in what is an amazing opportunity to improve the quality of many people's lives. By creating a large, apolitical (thus not strategically segmented and polarized as the American community is now) informed marketforce demand, we can catalyze and accelerate what has been called 'a race to the top' among business.

As we have all noted over the past several years, we cannot rely on government to properly regulate, administer and enforce corporate behavior to counterbalance the externalization of business costs to society -which further consolidates wealth and power to the top.

We believe that people want to do the right thing. We see evidence of that all the time during tragedies and emergencies. I left a (generally) wonderful career at Oracle behind because I know so many people that felt powerless to stop the plundering of our resources, the sewage dumped in our rivers and oceans, the mining and clearcutting of our forests and attempts at drilling and mining in natural areas of pristine beauty. In many discussions with people across political ideologies, one thing became very clear -you do not have to be a green or democrat to want a blue sky and a clear, refreshing toxin-free glass of water from the tap. We all want better lives for ourselves, families and loved ones. We believe it is not about red or blue -it is about money, period.

With an amazing team of superheroes we set out with the understanding that whether our votes are counted or not -our debits and credits most certainly resonate loudly.

Anyway -great discussion and I am happy to answer questions from the SG community about our work and plans, and happy to feedback to our engineering team suggestions and recommendations.

--George Polisner
http://www.alonovo.com

Shal

Shal

Los Angeles, CA
October 2002

AUG 23, 2005 10:53 PM

^^^^^^^^^^^^^^^^^^^^^^
Best first post ever.



biggrin

Welcome to SG, George, and thanks for putting out such a great service.

gpolisne

gpolisne

Scottsdale, AZ
August 2005

AUG 23, 2005 11:02 PM

darn, i didn't intend to post it multiple times. sorry about that folks!

good thing the core engineering team (superheroes -i swear!) is working on the complexities of alonovo.com -and not me

--george

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 11:02 PM

Wow. Yeah, Shalome took the words out of my mouth. Welcome to SG, George, and thanks. biggrin

s5

s5

STAFF

San Francisco, CA

AUG 23, 2005 11:11 PM

commonman said:
I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.



the overwhelming success of the toyota prius would show otherwise.

there are plenty of people out there who don't want to support slavery and pollution, but they're confused about what to buy. making it easy to figure out who is doing what will change people's behavior. even a small shift in how people buy will signal to businesses that they can make more money by being less evil.

s5

s5

STAFF

San Francisco, CA

AUG 23, 2005 11:15 PM

gpolisne said:
darn, i didn't intend to post it multiple times. sorry about that folks!

good thing the core engineering team (superheroes -i swear!) is working on the complexities of alonovo.com -and not me



welcome to SG, george. smile i'll happily move my amazon wishlist over once you guys have your own wishlist system.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 11:17 PM

s5 said:
i'll happily move my amazon wishlist over once you guys have your own wishlist system.


Same here. smile

Especially if there were some way to enter our name or a link to our Amazon wishlist and auto-populate the Alonovo wishlist. But I'm getting a bit ahead of myself there, as I tend to do.

[Edited on Aug 23, 2005 by bean]

Shal

Shal

Los Angeles, CA
October 2002

AUG 23, 2005 11:25 PM

bean said:

s5 said:
i'll happily move my amazon wishlist over once you guys have your own wishlist system.


Same here. smile

Especially if there were some way to enter our name or a link to our Amazon wishlist and auto-populate the Alonovo wishlist. But I'm getting a bit ahead of myself there, as I tend to do.

[Edited on Aug 23, 2005 by bean]




So, who wants to take bets on how long it is before bean gets a creative coding streak, doesn't sleep for a week, and cranks out something that performs this function?

He does crap like that. I'm serious.

biggrin

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 11:30 PM

Shalome said:

bean said:

s5 said:
i'll happily move my amazon wishlist over once you guys have your own wishlist system.


Same here. smile

Especially if there were some way to enter our name or a link to our Amazon wishlist and auto-populate the Alonovo wishlist. But I'm getting a bit ahead of myself there, as I tend to do.

[Edited on Aug 23, 2005 by bean]




So, who wants to take bets on how long it is before bean gets a creative coding streak, doesn't sleep for a week, and cranks out something that performs this function?

He does crap like that. I'm serious.

biggrin


blush It's true.

Well, until Alonovo gets wish lists, that'd be a little tough to do as a third party, but once they do...actually, I've been considering ways for users to import their Amazon wish lists for an in-house project I'm working on. It wouldn't be too hard, once that's done, to change where the data goes. Again, though, we're putting the cart before the horse...way before the horse, in this case.

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