When I was a kid, I was fascinated with candy bar commercials. They type of commercials where they would magically assemble or disassemble the candy bars in front of your eyes. The most memorable two would be the Twix and Snickers adds. The Twix cookie floating in mid air while the out of frame presence poured caramel and chocolate perfectly on top of them from what seemed 400 feet up. Then there is the masochistic Snickers commercial where the bar is chopped up into neat slices by that out of frame presence again, Chopping over and over again. Back and forth. Front to back. Shear beauty. It was shortly after seeing that commercial for the first time when I started taking a knife and cutting the bar up myself just like on the commercial before I would eat it. There is a period of about three years when I was a kid where I wouldn't eat a Snickers bar any other way. On the other hand deconstructing a Twix bar was a failed experiment. All I could manage was to scrape the caramel and chocolate off the cookie. Still, if they sold something close to those cookies I'd buy them.
hazardstar2:
...but you could scrape all the shit off the twix cookie and then whistle through it...
jjay:
the genuis of great marketing