tritone

So for a while now I've been meaning to put this down somewhere: there's a billboard on a highway I drive frequently, I can't remember which one. It's a suicide prevention PSA. Here's the issue:

It looks like a bottle of Yoohoo.



I wish I were kidding. Bright yellow backround, big blue letters, similar if not the same damned font, spelling out "SUICIDE," and I think a hotline to call underneath. It creeps me out everytime I drive by. Suicide and chocolate drink should not be associated.