Valentine's Day by the numbers..
$25.8B Total 2024 projected spending for Valentines Day 2024
$185.41 Average amount will be spent in 2024
31% will buy V-day gifts at discount stores
32% of Americans plan to spend an evening out
Men will spend 2X as much as women in 2024
57% of celebrators plan to buy candy this year
39% of people plan to buy flowers
30% of annual flower sales happen around V-day
47% of adults DO NOT plan to celebrate V-day this year
28% of Americans buy themselves a present on V-day
$1.5 B Estimated amount owners will spend on gifts for their pets
9 M marriage proposals are made on V-day every year
17% of marriages begin online
2 in 5 Couples reported meeting their significant other through online dating
40% Of people will buy V-day greeting cards
441 types of V-day greeting cards are being offered by Hallmark in 2024
