So I'll let Kevin Smith's people do the talking.
If you're a movie website or film journalist and you want to feature this poster or use it in a story, don't be a detail-thin dick.
Be sure to tell people WHY the poster was released: because http://gfbrobot.com/ bid $2000 to Mitch Albom's www.havefaithhaiti.org in less than 30 minutes.
If you also include the link for Mitch's Haitian charity in your story/article, you're not only being a thorough journalist, you're also helping to save actual lives - lives whose progress you'll be able to trace via www.havefaithhaiti.org
It only takes a few seconds longer to provide all available facts in any story.
Including THIS fact can help save a child's life.