I love Christmas shopping in downtown. It beats the mall 100 to 1.
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siv:
the mall gives me a sore throat. all that canned christmas cheer and recirculated hot air. 
bias:
Downtown LA can be a bad place to shop. China Town! Buy people huge ass vases for $20 and tell 'em you spent $200. I don't purchase obligatory presents ie. Christmas or Birthdays. I like to randomly buy gifts, it makes it that much more special. (Some random day) "I cherish your friendship, here, take this wrist watch."