I found myself having this conversation first thing this morning over an email from a company that shall remain nameless:
Subject line: Dear customer, we've acquired [this company!]
Internal message: We've joined forces with [this company] to bring you...
Me: Let's talk basic English here. Acquired and joined forces are not the same thing. Joined forces is what the Avengers did at the end of the movie. "Acquired" is what Loki did to Hawkeye.