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  • TUESDAY JUNE 5 2007 4:00 PM

Coca-Cola Plans to Conserve Water



There’s something slightly weird about the idea of Coca-Cola conserving water. Like if KFC "went humane" and decided to conserve chickens. How do you cut back on your number one ingredient?

It seems when Coca-Cola manufactures Coke, Sprite and former Nazi super-soda Fanta, they use 2.5 liters of water per liter of soda. Multiply that by however many millions of liters we all suck down each year and that’s a good amount of H2O. But here’s the kicker: in addition to the comparatively paltry amount used in the physical production, another 175 to 250 liters of water is needed to grow the sugar that goes into just one liter of soda-pop. Fuck. Jason Clay, a World Wildlife Foundation researcher, put it simply:

They really need to get a handle on sugar.


To offset the mass consumption of water, Coke has vowed to fund a $20 million water conservation project with the World Wildlife Foundation with the aim of protecting and conserving seven major rivers around the world. The CEO of Coca-Cola, E. Neville Isdell, said today at a news conference:

Essentially the pledge is to return every, every drop we use back to nature. If the communities around ... our bottling plants do not flourish and are not sustainable, our business will not be sustainable in the future.


I won’t argue with their impregnable corporate logic, but I’m left wondering if this isn’t all a complex ploy to trick our environmental-friendly minds into switching to (sugarless) Coke Zero for some fiendish but-as-yet-unknown reason. World domination, perhaps? Aspartame induced sterility ala Children of Men? Go ahead, world… surrender your will and your dollar to the no-carb taste sensation, after all, Coke does make some cute commercials:



Aaron Lariviere secretly wishes the world had more diabolical plots so that he could discover one on his own, and stop pulling them out of his ass.

  • commentary
  • MONDAY APRIL 23 2007 10:00 AM

Ontario Gets a Bright Idea About Conservation



For a confluence of good reasons, people even in the US seem to finally be coming around to the concept that energy conservation is a good idea. Terrorism and the war in Iraq have brought home the notion that the US rate of energy consumption is pumping money into the hands of individuals who certainly do not have the best interests of the US at heart. Changing weather patterns have been blamed for the brutal 2005 hurricane season that brought hurricane Katrina, and the increased incidence of severe weather is also thought to be at least partly dependent on human activity-induced global climate change. Now that the nay-sayers are losing ground in the national debate, the question shifts from "Is there a problem?" to "What can we do to fix it?" Our neighbors to the North have passed an interesting measure that could have large ramifications for energy consumption, and might offer a model that the US could follow for doing the same. Starting in 2012 incandescent lights will no longer be sold in Ontario, following in the footsteps of Australia, which passed a similar measure earlier this year.

The government estimates that replacing the 87 million incandescent bulbs in use across Ontario with more efficient bulbs would save six million megawatt hours every year — enough to power 600,000 homes.

Changing to more efficient bulbs is also the equivalent — in terms of greenhouse-gas emissions — of taking 250,000 cars off the road, said Ontario Environment Minister Laurel Broten, who announced the move along with Energy Minister Dwight Duncan on Wednesday morning.

"It's lights out for old, inefficient bulbs in Ontario," Duncan said in a statement.

The provincial government is developing new performance standards for lamps and drafting regulations for the sale of bulbs it considers inefficient, the ministers said.

The ban, part of a wider energy conservation program, would allow for exceptions, such as the use of incandescent bulbs in fields like medicine.

Also, if manufacturers develop energy-efficient incandescent bulbs, those would be allowed.


While they're cheap, easy to use and output light that is often consider softer and less harsh than fluorescent alternatives, incandescent bulbs are significantly less efficient than the increasingly marketed Compact Fluoresent bulbs, since incandescence technology converts much more of the electricity used by the bulb into wasted heat than fluorescent bulbs. A 60W incandescent bulb puts out the same amount of light as a 15W fluorescent bulb, so energy savings add up quickly if alternative lighting technologies are adapted. In addition, the development of cheap LED lighting technology may provide an even more efficient alternative to fluorescent lighting, as LEDs convert even less of the energy used to power them into heat. They also do not require mercury vapor to function like fluorescent bulbs do, and some would pose less of a pollution hazard if adopted on a large scale.

With Australia and Canada taking the initiative to improve lighting efficiency, would the US be willing to follow? Free market devotees tend to take a less-than-favorable outlook on government mandated changes to the business environment, instead preferring to believe that a superior product will dominate the market based on its own merits (though proponents of the Linux OS or the Tucker Torpedo might disagree.) US regulators tend to at least pay lip service to free market ideology, so it seems unlikely that any such far reaching legislation will be enacted in the world's largest energy consumer. However, tax incentives and state initiatives to accomplish the same thing are sure to come. And US consumers will be able to ride of the coattails of countries like Canada and Australia; currently a complaint about non-incandescent light bulbs is their higher cost, but with forced markets arising in other countries, manufacturing efficiency should increase and bring the cost of these products down, which will hopefully reach consumers around the world, not just in countries where these bulbs are mandated.

Regardless of how the change happens, the sooner it does, the better. The colossal waste of energy caused by widespread use of incandescent bulbs versus more efficient ones is a major contributor to a variety of environmental woes, so an improvement in in lighting efficiency will benefit the entire planet.