Coca-Cola Cashes in on Green Trend
TUESDAY NOVEMBER 28 2006 10:00 PM
Submitted by Malloreigh. Edited By erin_broadley.
TAGS: coke, cocacola, green, eco, coffee, corporate
Coca-Cola's new concept store in Toronto comes in a neatly wrapped package: bamboo, overstuffed chairs, recycled cups and fair trade coffee. However the Yorkville store, Far Coast, won't admit its ties with Coke—a company renowned for gross human rights violations and murder, covered up by corporate branding and a sugar-coated smile.
As reported in NOW Magazine, the cafe is "a trendy teal and orange" with all the upscale features you'd expect to find in a modern coffee shop. Far Coast offers a fair trade option and features reclaimed wood in its design.
The cafe, however, is "basically appeasing people with the bare minimum," says Jennifer Wright of Green Shift, pioneers of the biodegradable coffee cup.
Silvio Annosantini, Coca-Cola's director of premium brewed beverages (how's that for a job title?), is quick to point out that a fair trade coffee is always available at Far Coast, perhaps taking aim at Starbucks, which only brews some once a month.
But consumers must wonder, where does the company get the rest of their beans? The company playing nice with coffee farmers is a little hard to swallow if you add up all the charges made by global human rights groups like New York-based Killer Coke.
NOW is confident that Toronto's green-conscious community will ask the right question: who's dying for your coffee?

















PAGE:
1 | 2
emotedcreations
Germany
July 2006
NOV 28, 2006 10:40 PM
MrCrisp
Charleston, SC
August 2004
NOV 28, 2006 10:58 PM
DhD_No_Pants
Katy, TX
May 2006
NOV 28, 2006 11:01 PM
handsome_rob
Burlington, IA
May 2004
NOV 28, 2006 11:26 PM
TomG
San Diego, CA
October 2005
NOV 28, 2006 11:47 PM
thrash242
Pearland, TX
September 2004
NOV 29, 2006 01:00 AM
emotedcreations
Germany
July 2006
NOV 29, 2006 01:47 AM
flyonwall
London, ON
October 2004
NOV 29, 2006 01:58 AM
Akrasia
Ireland
August 2004
NOV 29, 2006 02:03 AM
Akrasia
Ireland
August 2004
NOV 29, 2006 02:10 AM
RedBstrd
Pomona, CA
April 2004
NOV 29, 2006 03:53 AM
1justin
Toronto, ON
September 2006
NOV 29, 2006 05:11 AM
geo35
Minneapolis, MN
January 2003
NOV 29, 2006 06:09 AM
Roethke
SUICIDEGIRL
California, USA
NOV 29, 2006 11:18 AM
MisterLinguist
Birmingham, AL
October 2005
NOV 29, 2006 11:25 AM
PAGE:
1 | 2