The Transplants' lead singer, Rob "SR" Aston, originally wrote most of the songs on the band's upcoming record, Haunted Cities, for his own solo album. Warner Bros. Records, Aston's label for his solo effort, however, "didn't understand", and dropped him.
Aston has learned what Wilco did: when it comes to major labels, the left hand often doesn't know what the right hand is doing:
The first two singles, the drum-and-bass-driven "Gangsters & Thugs" and the R&B-slanted "What I Can't Describe," have already earned airplay, mainly on the West Coast.
Aston is quick to point out that "What I Can't Describe" first appeared on his ill-fated solo effort. He is enjoying the irony of having a song rejected by Warner Bros. Records become a single for another label in the Warner Music Group umbrella.
In a foretaste of what may be the future of more major-label records, an alternate version is already being prepared for release to remixers:
Atlantic hopes to introduce Transplants to rap fans as well. Southern hip-hop producer Paul Wall recently completed an alternate version of the album. Atlantic senior VP of marketing and artist development Livia Tortella says she sees the remixed songs as ripe for placement on mix tapes.
Haunted Cities will be out June 21st. The Transplants can be seen headlining the Vans Warped Tour from June 18th to August 15th. Single "Gangsters & Thugs" can be streamed from their official site.
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