RIP CD
FRIDAY OCTOBER 27 2006 11:00 PM
Submitted by Colin_ORegan. Edited By Rahodeb.
TAGS: EMI, Alain Levy, CD, Compact Disc, Google, WMG, BMG, Sony
Today EMI Chairman and Chief Executive Officer Alain Levy made a startling announcement at the the London Business School. According to MarketWatch, Alan Levy delivered an eulogy for the Compact Disc as we know it:
The CD as it is right now is dead," Levy said.
Though CD sales accounted for more than 70% of total music sales in the first half of 2006, digital music sales grabbed 11% of the market share and is quickly climbing. In addition to that, about 60% of discs sold are loaded into consumers' computer in order to be loaded onto portable music devices.
Instead of doing away with the CD entirely EMI will focus on adding incentive for consumers purchasing physical copies of music. Why? 'Cause of your mom.
"You're not going to offer your mother-in-law iTunes downloads for Christmas," he said. "But we have to be much more innovative in the way we sell physical content."
As of the beginning of the new year, all CD sales will come with additional content including extra tracks, additional multimedia, or companion artwork.
EMI is also in talks with Google in an effort to work out a deal to share advertising-revenue in exchange for video material for their YouTube site. So far EMI isn't happy with what Google is prepared to offer.
"The terms they were offering weren't acceptable," Levy said, adding that EMI continues to be concerned about copyright issues.
Warner, Sony, and Universal are all in negotiations with Google right now for similar deals.

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