The PS3 isn't losing. It just reached 10 million consoles sold in 4 months less time than it took the 360 and continues to outsell the 360 worldwide. They're not going to be number one this generation, due to the Wii; but the Wii is almost a completely different animal that has grabbed on to the surging casual market. Eventually most people that owned a PS2/XBox last generation will own a Wii and a PS3 or a Wii and a 360, or just a 360 or PS3 on their own. A few will own all three. But the Wii will still be number one because of the millions of people that have never owned a console, or haven't owned one since the SNES, who will buy a Wii this generation.

Sony may have a slightly smaller piece of the pie this time, but the pie is going to be a whole lot bigger.

Video on demand through cable services might work, maybe. Netflix's Watch Now, on the other hand, is very much a sideline. It's a nice bonus, but their highest video quality option* is still markedly inferior to DVD quality and of course has no options whatsoever. I know people probably aren't going to get terribly excited over lacking commentary tracks and trailers and such. I'm not. But not having any control over what language something streams in, or whether it's stereo or surround, that shit matters. To say nothing of the drastically smaller availability of content compared to their DVD selection. In fact, this seems to be a continuing trend with digital distribution - much smaller, balkanized availability of content.

*(which I don't receive and indeed I suspect a whole lot of Netflix customers don't receive, as despite easily exceeding their supposed cutoff point for the second rung of quality in real bandwidth terms, I still get saddled with the lowest.)

I think the high def discs look nice and all that, but my DVDs still look pretty good. I was an early DVD adopter, and was so mainly because they were widescreen. I also enjoyed the extras. There's not a lot motivating me to go out and buy a new player or anything, and I watch most of my DVDs on my computer anyway.

I watch most of my DVDs on my 360. The rumor is 360s will go blu ray in the summer.

With an add-on, yeah. I doubt they'll crack open the internals to make a Blu-Ray SKU.

I like to crack open your internals and make a blu ray SKU

I don the black veil with you.

Exactly. I never really paid much attention to the war in the first place because it's not a friendly topic for a person of my income level. Even if it was, I buy movies and watch television for the experience. It doesn't have to look mind-blowing. I've thought "Man, I wish I could see this in HD" one time since this began: Planet Earth

I'm with you there - and even then, I've seen that on upscaled DVD and that looked pretty staggering.

I got an 8-track deck and a slurpee machine in there. That's all the technology my customers need.

Microsoft has admitted in the past that they would support Blu-Ray if it came out to be the winner of the format war. Look for the blu-ray add on this holiday season.

Same here. I don't need higher definition to see cgi explosions, uplifting sports movies and Will Ferrell playing the same role over and over again. Not I watch that in any format, but my point stands. It's like listening to the Red Hot Chili Peppers on vinyl; not everything requires the highest advances in technology.

I'm all over watching Dexter in HD though. Michael C. Hall is a pretty man.

i agree with that 100%. I think with the advances in technology in home audio and home video, it will eventually challenge the big screen. People won't want to leave the comfort of their house to see a movie. Movie Theaters will still exist, but they won't have the popularity they do now.

People have been saying that for years, though. I mean, I remember hearing the same thing as a kid when VHS first came out.