Shake Your Polaroids While You Still Can
TUESDAY FEBRUARY 12 2008 10:00 AM
Submitted by punk. Edited By punk.
TAGS: polaroid, instant film, instant camera
Polaroid announced on Friday that they will close their instant film plants in the US, Mexico and the Netherlands, ending almost 60 years of production and a photography icon. President Tom Beaudo hopes these changes will help “…reinvent Polaroid so it lives on for the next 30 to 40 years.”
Polaroid is closing factories in Massachusetts, Mexico and the Netherlands and cutting 450 jobs as the brand synonymous with instant images focuses on ventures such as a portable printer for images from cell phones and Polaroid-branded digital cameras, televisions and DVD players.
…
Polaroid failed to embrace the digital technology that has transformed photography, instead sticking to its belief that many photographers who didn't want to wait to get pictures developed would hold onto their old Polaroid cameras.
Instant camera and film enthusiasts won’t be left up a creek: Fujifilm will still produce its instant film, and Polaroid is currently seeking partners to purchase the rights to their own brand so that someone else can carry on the legacy.
punk wonders if there are any instant-film photographers on SG, and what their thoughts are.
















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Acacia
SUICIDEGIRL
Virginia, USA
MAR 28, 2008 11:15 PM
Mergana
United Kingdom
March 2008
MAR 29, 2008 04:22 PM
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