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When Second Life and Real Life Collide II: The Hiring

SATURDAY SEPTEMBER 15 2007 8:30 AM



Sometimes, in the name of art and upstanding journalism, we are forced to immerse ourselves in cultures we ourselves do not yet understand. It is with this in mind that, yesterday, your favorite quasi-luddite put down the NES controller and logged in to Second Life with one simple goal in mind: gettin' that dolla.

It's no big secret by now that Linden Labs' open source world has become a sort of alternate reality boomtown, right down to all the conniving and white-collar crime that comes with it. That said, careers you hear associated with it always tend to have something to do with casinos and assorted add-on genitalia, making the whole "game" sound an awful lot like a stroll through a 3-D cross-section envisioning of the internet itself. Job recruiters trolling Second Life seemed, to me, about as likely as college recruiters passing out virtual brochures on World of Warcraft. Well, perhaps my zombie mage has a shot at Phi Beta Kappa after all, because apparently job fairs have gone digital.

A few major companies have begun experimenting with this virtual world as an additional tool to find employees. In May TMP Worldwide, a recruiting firm, hosted its first virtual job fair called Network in World on Second Life.

[...] Companies that have interviewed candidates at the virtual job fairs included Sodexho [a food management company], as well as Microsoft and Verizon, among others.



The basic premise is this: instead of schlepping around, braving your natural awkwardness and impossible hair to drop off applications and go on interviews in real life (stuttering at every meeting and realizing afterward that your shirt is wrinkled from your seat belt), you get all that over with online with the physical persona (or, perhaps, fursona) of your choosing. The hope is that, with the confidence of being able to select features with which one is comfortable, potential employees will be free from nerves and can let their natural personality attributes shine through, making it easier for employers to determine whether or not it's worth it to schedule an interview in real life.

"Competition on a global scale is forcing companies to look at innovative ways of both marketing and recruiting,” says Andrew Mallon, executive director of the Social Research Foundation, a consumer research firm that conducts opinion polls of Second Life members.

“Some industries will have a greater advantage or relevance in a virtual world like Second Life." he says. "For example, a high-tech recruiter in a virtual interview gets to see the initiative and interactive skills that job candidate put into creating the look of their avatar. But candidates should study the company in advance and come to the interview knowing what value they can bring to the employer. Following that standard rule still is a big plus. Then, instead of the old ‘Dress for Success,’ an avatar must ‘Impress for Success.’”



It all sounds so easy -- the potential to interview in your pajamas, talking salary requirements whilst chomping Cinnamon Toast Crunch with an open mouth. Of course, this all changes once you actually log in to the program, where "impressing for success" is no longer just a haircut, a dash through the Individualist section at Nordstrom, and a few deep breaths away. A whole new skill set must be acquired, like learning how to walk again. My first experience in Second Life went approximately like this:

3:45 -- Spend ridiculous amount of time mulling over avatar handle utilizing weird list of last names; ultimately decide on a Love and Rockets character's name and log in.
4:00 -- Try desperately to create an avatar that looks somewhat like me, a seemingly uncommon endeavor.
4:30 -- Attempt mobility. Knock into many walls and fall into ocean.
4:45 -- Inquire as to the location of any job fairs in the near future. Get hit on several times. Encounter naked dude with parrot on shoulder.
5:00 -- Learn to fly; knock into higher walls.
5:15 -- Search "job fair" in the events tab, find nothing outside of "club dancer" genre.
5:30 -- Get frustrated. Resume NES Tetris.

Suffice it to say, I did not find a job and still cannot move around with any sense of purpose. For a second I feared that my initial ineptitude came from my somewhat technophobic attitude, alone in a world of people who could navigate such an environment effortlessly, but in fact I am not alone.

Navigating through Second Life isn’t easy and requires some time playing around with your avatar to figure out how to make it move properly. It took Giordano about a day and a half to master the process.

He created his BellagioChef avatar fairly easily but the hardest part was moving the guy around. “I was walking into walls,” he says. But he got help from other avatars that move through the virtual world, communicating through instant messaging as they encounter each other.

When he was ready to attend the job fair in May he felt he had mastered most of the avatar’s movements and was able to follow the recruiter up a few flights of stairs to an office where he was virtually interviewed.



You know it's a whole new ballgame when it's considered impressive that you can make it up a flight of stairs. Apparently there is often a problem where the avatars being interviewed have not yet learned how to sit down or shake hands -- this is considered a faux pas, and subject to criticism.

A fair amount of futurist business consultants are lauding this breakthrough in hiring practices, speculating that over the next ten years, it will become all the more a commonplace practice. An equally fair amount, however, are calling it a passing fancy.

"In my experience, virtual interviews are more gimmicks than anything,” says career counselor Anna Ivey.

“They can be fun and sometimes funny," she says, noting that avatars are not always easy to control and can sometimes be seen floating above their chairs. "But I have yet to hear about a virtual interview where anything meaningful was accomplished," she says. "You're basically just instant messaging each other with some cute visuals thrown in for fun — not a great substitute for a real interview."



Upholders of this new technique -- those who have benefited from the project, starting new careers upon the wings of technology -- claim that it enabled them to approach interviews with a beaming kind of confidence they never could have mustered in real life. I suppose it's all a trade-off, after all: the confidence of anonymity and lowered formality, for the price of one less human interaction, which may be perceived as good or bad, depending on one's comfort level with the real world in general. Assuming this method does become a mainstay in the coming years, I certainly hope that the old way is still an option. Mark against my patience level though it may be, after my own brief and awkward encounter with the program, I think I'll take my chances with the wrinkled shirt.



_DictionaryGirl_ just saw King of Kong: A Fistful of Quarters, and misses a time when video games were simpler -- not not about hiding behind an alternate self, but being (even overly) proud of all that you can do.

 

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Subrosa

Subrosa

San Francisco, CA
July 2004

SEP 15, 2007 08:36 AM

you get all that over with online with the physical persona (or, perhaps, fursona)


I'm in love with you, you know.

gcash056

gcash056

Orlando, FL
October 2004

SEP 15, 2007 08:49 AM

"You know it's a whole new ballgame when it's considered impressive that you can make it up a flight of stairs"

Yup, so I went back to Ye Olde HALO on my x-box.

When the game mechanics get in the way of fun, don't call me, I'll call you.

gcash056

gcash056

Orlando, FL
October 2004

SEP 15, 2007 08:54 AM

"Apparently there is often a problem where the avatars being interviewed have not yet learned how to sit down or shake hands -- this is considered a faux pas"

So instead of judging your appearance and m4d j0b sk1llz, you get graded by your videogame experience. Nice. I'm pretty sure I don't want to work at any of these companies. Their priorities are suffering recto-cranial inversion.

Rin

Rin

SUICIDEGIRL

California, USA

SEP 15, 2007 08:56 AM

i tried second life and i had pretty much the same experience with it you did: i couldn't figure out how to move properly or find the stuff i was looking for and it was frustrating and laggy so i quit and immediately erased the program. quitter ftw!

freshprncebelair

freshprncebelair

Ellicott City, MD
June 2004

SEP 15, 2007 08:58 AM

in b4 "yiff in hell, furfag"

But seriously, this seems like not that bad of an idea. It seems like it will only get better in time, with telepresence, high quality video, and bandwidth becoming more available and cheaper all the time.


Gillionaire

Gillionaire

Manchester, NH
February 2007

SEP 15, 2007 10:32 AM

Great. So are interviewers going to look down on you if they found out that you fucked a virtual unicorn?

Lrnec

Lrnec

Ireland
September 2007

SEP 15, 2007 10:52 AM

""In my experience, virtual interviews are more gimmicks than anything,” says career counselor Anna Ivey."

Just remember that people said computers were gimmicky and would barely even reach a world market of five. I can see it taking off once it becomes slightly more sophisticated anyway.

Gillionaire said:
Great. So are interviewers going to look down on you if they found out that you fucked a virtual unicorn?



Don’t be silly, that just shows you have a good nature, are willing to try new things and are a real go getter and (insert more junky business jargon here) biggrin

dustbuster

dustbuster

San Francisco, CA
OLD SKOOL

SEP 15, 2007 11:24 AM

Apparently there is often a problem where the avatars being interviewed have not yet learned how to sit down or shake hands -- this is considered a faux pas



What about being a antropomorphic animal, with faux paws?

stuck_e

stuck_e

Norcross, GA
February 2006

SEP 15, 2007 11:41 AM

Ya know being someone who loves his comics and Warcraft, i figured what the hey, I'll give SecondLife a shot. I mean, it's just another way of meeting like minded people in a video game, so I downloaded it.
And to my wonderment I found that SecondLife, beyond all the hype and jive talk actually sucked all sorts of ass. This is the single most pointless game in the history of video games, it even beat The Sims. The only way anyone could have fun with this game is if they just want to wack off to avitars, and as you say walk into walls. I'm sorry maybe its the fact that I have a flesh and blood wife I would much rather have sex with or maybe I am the lame one, but SecondLife can cease to exsist and I would miss a thing.


Stuckey ooo aaa

AceT

AceT

Portland, OR
April 2004

SEP 15, 2007 12:11 PM

King of Kong was sooo good. I used to live in Hollywood, FL, Rickey's was my favorite restaurant, so I got really homesick when I saw it.

Also, nobody uses Second Life. It's the most overhyped product in technology; reporters love to talk about it, but nobody actually does anything in it.

Tiger_Fodder

Tiger_Fodder

Marshfield, MA
June 2007

SEP 15, 2007 01:37 PM

The only person I know that uses Second Life is the head of HR where I work. He is convinced that this is the future of mankind (he has not seen Matrix yet). Everyone else laughs at him. He made such a stink about not being able to access Second Life from his work PC, that IT installed a stand-alone PC just for this purpose with no connectivity to anything else but the internet. People are taking bets on when this 60 year old guy goes completely "off the reservation!"

attn_ho

attn_ho

Brooklyn, NY
February 2004

SEP 15, 2007 01:57 PM

uh... which love and rockets character? i naturally think maggie, perhaps hopey, but you could throw me for a loop and say penny century...

_DictionaryGirl_

_DictionaryGirl_

NEWSWIRE

San Diego, CA

SEP 15, 2007 02:31 PM

freshprncebelair said:
in b4 "yiff in hell, furfag"

But seriously, this seems like not that bad of an idea. It seems like it will only get better in time, with telepresence, high quality video, and bandwidth becoming more available and cheaper all the time.




Oh, I absolutely think that teleconferencing and video are going to become an indispensable innovation. Meeting as your avatar, on the other hand, just doesn't seem quite as productive to me.

_DictionaryGirl_

_DictionaryGirl_

NEWSWIRE

San Diego, CA

SEP 15, 2007 02:37 PM

attn_ho said:
uh... which love and rockets character? i naturally think maggie, perhaps hopey, but you could throw me for a loop and say penny century...



Eh, they have this list of last names you can choose from, and it was very heavy on the Japanese and the bullshit (i.e. Wolfsbane, Lunasea, etc). I managed to find Rivera, so I went with Doyle's girlfriend Lily. Semi-obscure reference FTW!

Horrorflick

Horrorflick

Detroit, MI
February 2003

SEP 15, 2007 04:50 PM

WHAT!!???

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