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Bill Gates is Watching You Surf for Porn

WEDNESDAY MAY 23 2007 11:00 AM

Submitted by _DictionaryGirl_. Edited By erin_broadley.

TAGS: Microsoft, invasive software



So, you thought you could hide your affectations? You thought you were being clever signing up for that particularly scandalous website under a fake name, didn't you, "Potsie McCracken"? Well guess again, sucker -- Microsoft is on to you, and they're on the verge of learning which dirty little secrets make you your unique little perv-a-licious self. Jian Hu and his research team at the Microsoft Lab in Beijing are currently hard at work on software with the potential to guess your name, age, gender, and maybe even your geographical location, all by analyzing your web-browsing patterns.

Previous studies show there are strong correlations between the sites that people visit and their personal characteristics, says software engineer Jian Hu from Microsoft's research lab in Beijing, China. For example, 74 per cent of women seek health and medical information online, while only 58 per cent of men do. And 34 per cent of women surf the internet for information about religion, whereas 25 per cent of men do the same.

While each offers only a fairly crude insight, analytical software could use a vast range of such profiles to perform a probabilistic analysis of a person's browsing history. From that it could make a good guess about their identity, Hu and his colleagues last week told the World Wide Web 2007 conference in Banff, Canada.


I love Banff, Canada, because it kind of reminds me of Nightcrawler, but I digress. So far this software is extremely rudimentary and can only sort of estimate your age and gender, and even then I have to wonder what it tells them if you're the sort of person who would eschew the pursuit of both health and religion in favor of, say, YouTube and YTMND. But rest assured, they're working on it.

So far it can only guess gender and age with any accuracy, but the team say they expect to be able to "refine the profiles which contain bogus demographic information", and one day predict your occupation, level of qualifications, and perhaps your location. "Because of its hierarchical structure - language, country, region, city - we may need to design algorithms to better discriminate between user locations," [Hu's colleague Hua-Jun] Zeng says.


That part about predicting your occupation, and more importantly, your level of qualifications, is throwing up red flags like they were going out of style. It's bad enough that employers can search your name to find out your goofy extracurricular activities. Naturally, not everyone is a proponent of the idea of them being able to search for and look, to a small degree, at what goes on inside your computer as well:

However, Ross Anderson, a computer security engineer at the University of Cambridge, thinks the idea could land Microsoft in legal trouble. "I'd consider it somewhat pernicious if Microsoft were to deploy such software widely," he told New Scientist. "They are arguably committing offences in a number of countries under a number of different laws if they make available software that defeats the security procedures internet users deploy to protect their privacy - from export control laws to anti-hacking laws."


Sounds like someone has got some embarrassing web bookmarks, am I right, Mr. Anderson?

Seriously though, legal or not, the whole idea of this software seems a little weird. Nothing in the article is cited as a reason for bringing it into existence, though I'm sure it's got something to do with being able to spot any would-be terrorists looking up The Anarchist Cookbook a little too often. I hate to pull the "OMG, Big Brother!" angle, and actually to me it seems more like either a new horizon in some sort of target-specific advertising or a better way for the RIAA to pounce on Napster junkies. But what do you think? It's all very weird, that's for sure. All I know for sure is that when the job qualification-seeking software revolution actually comes, I'll be here with my browser open to MENSA International 24-7. Like a textbook with a comic book jammed inside.

 

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LostLucy

LostLucy

USA
December 2006

MAY 23, 2007 11:06 AM

I notice this in the patterns of the spam i receive, bc my friend's names are often uncommon, therefore you notice when you get spam from Hiro, Genevieve, Bix, etc. ANd mind you, these names appear in the message body of my commercial email, not the subject, not the email users name, not in the email itself....

big brother is on the Net taking your cash... surreal Many of the children's games put out have this phishware designed to help market the right items to you...

creepy surreal

earthgodd3ss

earthgodd3ss

Yachats, OR
December 2006

MAY 23, 2007 11:08 AM

Ugh..... eeek mad skull

unravled

unravled

Vancouver, WA
August 2003

MAY 23, 2007 11:08 AM

Psh, big deal. Bill Gates is sending me a check for a million dollars all because I forwarded an email to some people.

benizdead

benizdead

United Kingdom
February 2003

MAY 23, 2007 11:12 AM

sorta ironic that microsoft are using offices in beijing, the capital of the country with possibly the most stringent internet monitoring laws in the world. good to know Bill's probably going to play his part in the persecution of countless Chinese citizens in the near future.
still, guess that's what east/west economic harmony's all about. and a multi-million dollar philanthropological (sp.?) trust buys a lot if forgiveness

Trahern

Trahern

United Kingdom
March 2003

MAY 23, 2007 11:21 AM

They better get into legal trouble... but it's probably a good idea to give law enforcement a tool like that. Profiling & wiretapping all in one?

Chriztian

Chriztian

Tallahassee, FL
September 2004

MAY 23, 2007 11:36 AM

They have a big place in Beijing because of the availability of very well trained people there for much less money than they want here. It only makes good business sense. Everyone wants to complain about factory jobs going overseas, but many high tech places are going overseas as well. Boeing has a rather large office in russia so that they effective get a 24 hour work day, with the project progress being passed back and forth between Russia and their US offices.
On topic though, thats kinda creepy. But it doesn't surprise me.

LostLucy

LostLucy

USA
December 2006

MAY 23, 2007 12:20 PM

unravled said

Psh, big deal. Bill Gates is sending me a check for a million dollars all because I forwarded an email to some people.



Heeeee hee hee tongue smile kiss

freshprncebelair

freshprncebelair

Ellicott City, MD
June 2004

MAY 23, 2007 12:29 PM

Trahern said:
They better get into legal trouble... but it's probably a good idea to give law enforcement a tool like that. Profiling & wiretapping all in one?



Why should it be illegal to gather data and make inferences upin that data?

If you don't like it, dont give them data points

unheimlich

unheimlich

Reno, NV
March 2005

MAY 23, 2007 12:46 PM

If someone were to just follow you around all day taking notes about the places you're going and the things you're doing, then you would probably be allowed to file some sort of harrassment charges. Unless of course, the person was some sort of law enforcement, but Microsoft is not law enforcement, so why should this be any different?

This is ridiculous. Pretty soon in order to get a job or buy anything you'll not only have to pass a background and credit check but also an internet activities check. Yay!

Zarth

Zarth

Seattle, WA
December 2004

MAY 23, 2007 12:52 PM

_DictionaryGirl_ said:
Seriously though, legal or not, the whole idea of this software seems a little weird. Nothing in the article is cited as a reason for bringing it into existence, though I'm sure it's got something to do with being able to spot any would-be terrorists looking up The Anarchist Cookbook a little too often.


I strongly suspect a marketing motive. Private authorities are just as capable of violating human rights (such as a modicum of privacy) as state authorities, after all - look at the Industrial Revolution, or feudalism, or most of the Third World - and are typically more of a threat under a political economy run by free-market fundamentalists.

Untimely

Untimely

USA
January 2007

MAY 23, 2007 01:32 PM

It's so easy to purposely skew these (dubious) clustering algorithms into oblivion.

Anyone up for helping me write a browser plug-in that browses at random when you're not at your computer?


DorianChrist

DorianChrist

United Kingdom
January 2006

MAY 23, 2007 01:34 PM



I love Banff, Canada, because it kind of reminds me of Nightcrawler



Genius. Spat Irn Bru all over my laptop. biggrin > mad

Nokturn

Nokturn

United Kingdom
April 2006

MAY 23, 2007 02:05 PM

Haven't 'they' known all this for years?
And if 'they' don't, don't 'they' make it up anyway?
Plus of course, who cares?
What's this info good for? If you sue Microsoft Bill Gates can stand up in court and say 'yeah but you like porn'. So what?

_faithless_

_faithless_

Los Angeles, CA
March 2005

MAY 23, 2007 02:22 PM

Would Bill Gates like to join me? wink

Evilgasm

Evilgasm

Netherlands
April 2007

MAY 23, 2007 02:43 PM

OK. First off i am no expert on internet technologies... But as far as i understand all the "bad stuff" they could do with this software spyware and addware are already doing. Certainly in terms of directed marketing.

As for tracing personal information: well if they log your IP on any particular site (or group of sites) and then go by the ISP attached to that IP with a search warrant... well, they'll get most of that information pretty quickly as well. I give the example of law enforcement here, because who else would be intereted in finding that information out? A potential employer? I read a survey recently that said that 30% of the time they don't even check the references of their aplicants and in less than half the cases check the qualifications! And that's the info you give them willingly!

This software is good for profiling a particular internet address but in reality i doubt it will be of much use to anyone other than law enforcement.

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