Bill Gates is Watching You Surf for Porn
WEDNESDAY MAY 23 2007 11:00 AM
Submitted by _DictionaryGirl_. Edited By erin_broadley.
TAGS: Microsoft, invasive software

So, you thought you could hide your affectations? You thought you were being clever signing up for that particularly scandalous website under a fake name, didn't you, "Potsie McCracken"? Well guess again, sucker -- Microsoft is on to you, and they're on the verge of learning which dirty little secrets make you your unique little perv-a-licious self. Jian Hu and his research team at the Microsoft Lab in Beijing are currently hard at work on software with the potential to guess your name, age, gender, and maybe even your geographical location, all by analyzing your web-browsing patterns.
Previous studies show there are strong correlations between the sites that people visit and their personal characteristics, says software engineer Jian Hu from Microsoft's research lab in Beijing, China. For example, 74 per cent of women seek health and medical information online, while only 58 per cent of men do. And 34 per cent of women surf the internet for information about religion, whereas 25 per cent of men do the same.
While each offers only a fairly crude insight, analytical software could use a vast range of such profiles to perform a probabilistic analysis of a person's browsing history. From that it could make a good guess about their identity, Hu and his colleagues last week told the World Wide Web 2007 conference in Banff, Canada.
I love Banff, Canada, because it kind of reminds me of Nightcrawler, but I digress. So far this software is extremely rudimentary and can only sort of estimate your age and gender, and even then I have to wonder what it tells them if you're the sort of person who would eschew the pursuit of both health and religion in favor of, say, YouTube and YTMND. But rest assured, they're working on it.
So far it can only guess gender and age with any accuracy, but the team say they expect to be able to "refine the profiles which contain bogus demographic information", and one day predict your occupation, level of qualifications, and perhaps your location. "Because of its hierarchical structure - language, country, region, city - we may need to design algorithms to better discriminate between user locations," [Hu's colleague Hua-Jun] Zeng says.
That part about predicting your occupation, and more importantly, your level of qualifications, is throwing up red flags like they were going out of style. It's bad enough that employers can search your name to find out your goofy extracurricular activities. Naturally, not everyone is a proponent of the idea of them being able to search for and look, to a small degree, at what goes on inside your computer as well:
However, Ross Anderson, a computer security engineer at the University of Cambridge, thinks the idea could land Microsoft in legal trouble. "I'd consider it somewhat pernicious if Microsoft were to deploy such software widely," he told New Scientist. "They are arguably committing offences in a number of countries under a number of different laws if they make available software that defeats the security procedures internet users deploy to protect their privacy - from export control laws to anti-hacking laws."
Sounds like someone has got some embarrassing web bookmarks, am I right, Mr. Anderson?
Seriously though, legal or not, the whole idea of this software seems a little weird. Nothing in the article is cited as a reason for bringing it into existence, though I'm sure it's got something to do with being able to spot any would-be terrorists looking up The Anarchist Cookbook a little too often. I hate to pull the "OMG, Big Brother!" angle, and actually to me it seems more like either a new horizon in some sort of target-specific advertising or a better way for the RIAA to pounce on Napster junkies. But what do you think? It's all very weird, that's for sure. All I know for sure is that when the job qualification-seeking software revolution actually comes, I'll be here with my browser open to MENSA International 24-7. Like a textbook with a comic book jammed inside.

















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