Writing in Wired News, Leander Kahney says that rumors of Microsoft's Zune mp3 player killing off the iPod are greatly exaggerated.
The tech press loves the Zune because of its specs. They tally up the features and conclude the Zune is better because there's more stuffed inside.
When it launches next month, the Zune will cost $250 for 30 GB -- just like the equivalent iPod. But the Zune also has Wi-Fi for wirelessly trading songs; a larger, 3-inch screen (good for widescreen movies); and will connect to Microsoft's Zune Marketplace music service, which will sell songs at 99 cents each and offer a $15 a month subscription plan.
Kahney says that its DRM is too restrictive, it's just "not cool," and Zune's vaunted wireless sharing capabilities won't catch on with the public, because most consumers are embarrassed by their music collections. He cites anecdotal evidence which indicates iTunes users in offices hide their gigabytes of show tunes, and only share the same three CD's worth of hip indie tunes, so their co-workers think they're cool.
Though Kahney touches on it, I think he just misses the biggest point. All the new features in the world, like wifi sharing or wider video screens, just don't matter. Consumers care about one thing: DRM, and how much "ownership" they have over their music. Apple locks you into fairplay so you can only play your iTMS purchases on an iPod. Microsoft will certainly do something similar for their Zune player and its Marketplace music store.
If either of these companies want to kill the other, the magic bullet is simple and clear: make your music player and your music store open and free of DRM restrictions.
PAGE:
1 | 2
Comments
NinjaTech
Minneapolis, MN
November 2003
OCT 03, 2006 04:19 PM
ghostina
Atlanta, GA
July 2002
OCT 03, 2006 04:27 PM
Anton
Australia
September 2003
OCT 03, 2006 04:32 PM
Sexdwarf
Hermosa Beach, CA
February 2003
OCT 03, 2006 04:32 PM
Ecto_Cooler
Bronx, NY
April 2004
OCT 03, 2006 04:32 PM
NickFaust
USA
April 2004
OCT 03, 2006 04:36 PM
RubberSoul
Los Angeles, CA
February 2003
OCT 03, 2006 04:38 PM
Anton
Australia
September 2003
OCT 03, 2006 04:39 PM
cmdrfire
United Kingdom
December 2005
OCT 03, 2006 04:41 PM
Short
Sacramento, CA
September 2005
OCT 03, 2006 04:54 PM
NinjaTech
Minneapolis, MN
November 2003
OCT 03, 2006 04:57 PM
SomeOneUK
United Kingdom
June 2004
OCT 03, 2006 05:05 PM
RubberSoul
Los Angeles, CA
February 2003
OCT 03, 2006 05:07 PM
zoton
Kuwait
November 2005
OCT 03, 2006 06:06 PM
orbro
New York, NY
July 2004
OCT 03, 2006 06:44 PM
PAGE:
1 | 2