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  • FRIDAY SEPTEMBER 1 2006 11:00 AM

Comic Writing Virtuoso Anticipates Industry Wide Crash

Acclaimed writer Mark Millar, famous for his groundbreaking works The Authority, Ultimate X-Men and The Ultimates, recently wrote a piece detailing his interesting and eerily accurate prediction that the current comic book industry boom is headed for a cyclical bust.

I looked into the figures a little more, examining the market for the previous two generations and noticed that the peaks and troughs formed what was essentially a sine-graph going back to the dawn of the Golden Age in 1935. We had a peak in the 40s, a trough in the 50s, a peak in the 60s, a trough in the 70s and so on until we hit the worst trough of all in the mid-90s when the market suffered the nastiest collapse in our publishing history. The pattern seemed to be record highs (in terms of revenue and creator salaries) immediately followed by record lows where Chicken Littles everywhere predicted the death of the medium as a whole. And so, as the FINAL DEMANDS piled up on my desk and absolutely no work was to be found for long periods of time in the '90s, my friends and I consoled ourselves with the notion that we'd only have to tighten our belts for, er, a few years and things would be just peachy again when the pick-up of 2005 and beyond got into full swing.



Anyone "lucky" enough to have lived through the button-fly, Liefeld, gold lame'/foil sparkle covers of the nineties can flinchingly remember the most recent crash and perhaps even peer into their closet to find a dusty old box of shattered dreams splayed across five different covers all labeled #1. This time around we, again, have a number of incredibly talented people making some books that will hopefully be cherished decades from now and yet Millar believes a financial and creative crisis looms in the distance…

Like I've said many times, comics tend to move in twenty years cycles. Twenty years after Crisis and Secret War we have Infinite Crisis and Civil War at the top of the charts. Where were are right now, in market terms, is very close to 1986, right down to the numbers where the initial printings on Dark Knight and Watchmen are almost identical to our big books now and the frenzied re-order activity eerily accurate too. Like 1986, we also have a phenomenal number of talented people in the biz and I would say, especially among the writers, that we have MORE right now than we had back then. I don't think anyone's reached the giddy creative heights of a Dark Knight or a Watchmen recently, but some have come close and it's clear to see why the market (especially the big two) have made such significant gains in terms of growth year-on-year since the turn of the millennium. It's an exciting time to be in this business.



Everything may seem just fine and dandy now but Millar begins to pinpoint the impending Kryptonite-like killer of our present day comic loving orgy. He pinpoints both the rise and impending fall on the creatively ravenous vultures in Hollywood! Why are they always to blame?!

Good comics means good sales, right? But there's one factor I'd never taken into account. Something that just hit me a couple of days ago and that was that the very thing that helped us in recent years. The huge boost of money and interest injected into the comic-market is exactly what might prove our demise a little less than a decade from now.

And that, my friends, is Hollywood.

You will find no bigger cheerleader than me for the impact Hollywood has had on the industry. It's brought in a whole new wave of readers whose first experience of X-Men and Wolverine was Bryan Singer and Hugh Jackman. It's made it possible for comic pros to avoid mainstream superheroes if they desire and still make a good living with the number of indie books being snapped up and the symbiotic growth of their brands whether it's Hellboy, Sin City or Max Allen Collins Road to Perdition books. But the fact that Hollywood knows where we ARE now is both thrilling and terrifying: Because the poaching has begun and many of our favourite creators are going to be disappearing over the next few years.



Who can blame these creative bastards? Anyone with a wife, kids, and an addiction to bald eagle egg omelets would gladly take the once in a lifetime offers Hollywood is throwing at them. Instead of reaching thousands for tiny satchels of pennies, they’re able to inspire a handful of Hollywood types with storyboard sketches that will inevitably be altered to amuse the lowest common denominator of humanity!

 

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DanTheGreater

DanTheGreater

Anacortes, WA
November 2004

SEP 13, 2006 12:17 PM

MrCrisp said:
some of the most prominent names in comics today, and for good reason. i've yet to pick up moore's latest collection, lost girls, which looks to be extremely interesting and unsurprisingly ambitious, but i'm actually more eager to get my hands on david lloyd's (who worked with moore on v for vendetta) new comic, kickback. it's gotten some very positive reviews. i think, though, that my favorite comic read this year was burns' black hole.

but, i definitely have to take a run through my sandman collection, pick up the new "y", and admit that i've put off catching up on 100 bullets for far too long.



I have met so few people who have read and appreciate 100 Bullets.

malkav11

malkav11

Saint Paul, MN
July 2003

SEP 13, 2006 12:54 PM

My library has two volumes of it, and I don't think the story had really kicked in yet during them. I'd like to see more, but...comics are too expensive for me to buy before I know I'll want to own them.

MrCrisp

MrCrisp

I'm lost
August 2004

SEP 13, 2006 04:34 PM

malkav11 said:
My library has two volumes of it, and I don't think the story had really kicked in yet during them. I'd like to see more, but...comics are too expensive for me to buy before I know I'll want to own them.



yeah, same here. i only have the first 2 volumes. i've gotten to the point where i don't want to spend any money on comics since i go through them so quickly. usually, i like to spend some time in my local comic store just reading through them. that's just for series, though. if it's a one time deal like watchmen or black hole, i have no problem buying a copy. are you guys fans of clowes, too?

malkav11

malkav11

Saint Paul, MN
July 2003

SEP 13, 2006 09:12 PM

I enjoyed the Ghost World movie. I have looked at some of his other comics and was very turned off by the kind of bitchy nihilism I saw evidenced. Black Hole was neat, but I couldn't see spending 40 or 50 bucks on a 45 minute read.

MrCrisp

MrCrisp

I'm lost
August 2004

SEP 13, 2006 09:21 PM

malkav11 said:
I enjoyed the Ghost World movie. I have looked at some of his other comics and was very turned off by the kind of bitchy nihilism I saw evidenced. Black Hole was neat, but I couldn't see spending 40 or 50 bucks on a 45 minute read.



i got it for christmas, so that was a bonus. but i know how you feel. gifting now is the only way i get my comic fix. biggrin

malkav11

malkav11

Saint Paul, MN
July 2003

SEP 13, 2006 09:43 PM

I work at a library. We order a lot of graphic novels. That's how I read almost everything I've read in comics. I own some selected titles of great excellence, like all of Preacher and the Invisibles. Preacher I honestly own mostly because the library has the first three volumes, I fell in love, and we have never ever ordered the rest. I couldn't stand it anymore and bought myself the rest (then filled in the first three when I found 'em used.)

That's the thing that irritates me most about reading comics through the library. They'll start on series and never complete them, or worse, they'll buy a random comic or two and have huge gaping holes. We have, for example, one volume of the Sandman Mystery Theatre (with the original DC Sandman, not Gaiman's version). Is it #1? of course not. If there's a number on it, it's obscured by library labelling, but it collects issues 17-20, so I'm guessing it's volume 4 or 5.

We also have volumes 1 and 3 of Animal Man, but not #2. We have quite a few Usagi Yojimbo...but they start around the 9th or 10th volume. We have 2 and 3 of some current version of Venom. But not 1. We have a chunk in the middle of Greg Rucka's time on Superman.

Etc.

DanTheGreater

DanTheGreater

Anacortes, WA
November 2004

SEP 13, 2006 11:24 PM

malkav11 said:
I enjoyed the Ghost World movie. I have looked at some of his other comics and was very turned off by the kind of bitchy nihilism I saw evidenced. Black Hole was neat, but I couldn't see spending 40 or 50 bucks on a 45 minute read.



I hear you loud and clear on that. The only way I got to read Black Hole was because a friend of mine forked out for it. That's one reason why I don't mind collecting Hellboy because you see a few issues a year so it doesn't hurt the bank account too much. Thank God I wasn't married when Preacher was on going! That series set me back a few. I have the whole run plus all the mini series and one shots. It was worth every penny!

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