Nintendo raised eyebrows years ago when they seemed to declare themselves the company for family-friendly gaming. At the time, Mortal Kombat was fueling console sales like crazy, and Nintendo's version was bloodless, fatality-less, and, well, for kids. (As much as a fighting game can be for kids, anyway.) More mature titles were coming onto the market, especially for second-gen consoles like the PS1, and lots of industry watchers thought that the brains at Nintendo had gone crazygonuts.
But over the years, Nintendo carved out a significant portion of the gaming market for itself, going after kids with Pokemon games and other family-friendly titles like Pikmin and whatever the hell Kirby was doing with that cute Kirby thing. Though they released a few mature titles, they mostly left Xbox and PS2 to fight over the mature crowd, while they quietly became [i[the company for family-friendly, kid-oriented games.
Now that the next generation consoles are set to do battle all over again, Nintendo seems to be carving out two new markets: the you-are-out-of-your-fucking-mind-if-you-think-I'm-paying-that-much-for-a-console market, and the easier to type GenX market. In addition to its reasonable (when compared to the PS3) price point, Nintendo will offer classic NES, Turbografix 16 and Sega Genesis games for the Wii.
Today, Digg, Slashdot, and just about every geeky game site in the universe is pointing to some version of this story from Arstechnica, which breaks the news that Nintendo will price those classic games at under ten bucks, American.
Iwata revealed that games for Nintendo's "virtual console" that will allow Wii owners to play old titles on their consoles will be priced at ¥500 and ¥1,000, roughly US$4.50 to US$8.99. For reference, classic retro games for the Nintendo GameBoy sold for upwards of US$35 for some titles, US$19.99 for others. Uptake was understandably low, as gamers were reticent to pay that much for old content.
Ten bucks seems reasonable, for classics like Bonk's Adventure, Splatterhouse, or Excitebike, but some geeks are already wondering why they should pay money to play Wii versions of games they already purchased at full price a billion years ago when NES ruled the world. Some are suggesting that the price is too high, while others have already taken out seconds on their houses to get a complete classic gaming library. Personally, I think this pricing is entirely fair, and is clearly aimed at gamers who are currently in their thirties, and presumably have a bit of disposable income for this sort of thing.
Iwata did not reveal a Wii street date, or a retail price, but said that Nintendo was increasing DS production to meet the anticipated demand for Wii + DS gaming, once Wii ships.
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