Since it was announced that the PS3 would have Blu-Ray technology, adjust the time continuum, deflect low-powered lazers, and dispense hot soup, everyone was speculating at exactly how much the fucking thing would have to cost. For a long time, all we got was that it would be "expensive."
Now the head of Sony Computer Entertainment, Ken Kutaragi, has said that $600 is "probably too cheap." Here are his (sort of) exact words, as translated by IGN
"Is it not nonsense to compare the charge for dinner at the company cafeteria with dinner at a fine restaurant? It's a question of what you can do with that game machine. If you can have an amazing experience, we believe price is not a problem."
Thanks, Ken. You tell us that SIX HUNDRED DOLLARS is reasonable to pay for a video game system, and then you help our tiny brains wrap around that concept with some clumsy analogy to food. You're on the right track since our buttery American brains don't process information unless it's directly compared to food, but maybe you could take a couple of flux capacitors out of the thing and get the manufacturing cost down to something affordable.
The high price is especially bad news for my roommate since with the addition of the PS3 and its peripherals, the next time he gets drunk and falls into my entertainment center it will cost him over 19 million dollars.
Kutaragi is firm that there will be 2 million units at launch this fall, four million by year-end, and six million by March of next year. Even if that's true, and don't count on it, you can count on more than that number of people camping outside Best Buy for the privilige of paying whatever Sony wants.
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Margot_Dent
Los Angeles, CA
February 2004
MAY 17, 2006 05:08 PM
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Silverdale, WA
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