Dear Sony,

I understand that you're part of the consortium pimping the Blu-Ray dvd standard. I also understand that having a wide distribution of Blu-Ray dvd players suddenly flooding the marketplace is a great way to push widespread adoption of that standard. However, please understand that crippling the sales of your console by proposing what amounts to a two- to three-fold increase in retail cost will have a long-lasting, devastating impact on your gaming division. Such a price increase ensures that those Blu-Ray dvd players will only reach a tiny fraction of the audience that they might have reached if the price point were more reasonable, because, as you may be well aware of completely in the dark about, a console's success depends largely on a long and steady sales run and a good release spike. If the early adopters aren't there, the buzz will wane rapidly, and once that happens, the platform is doomed. The PS3 is already woefully behind the Xbox 360, and needs to make up ground fast in order to stay relevant.

Go ahead and release the box at this absurd price...if you want to kill your gaming division and stymie your own efforts to promote Blu-Ray.

If, on the other hand, you really want to get Blu-Ray out (and reap the long-term rewards of that endeavor), and ensure a long and prosperous future for your gaming division, take a fucking loss on the players and get the boxes released at a decent price.