According to CNET, video game companies exhibiting at E3 will have to attract attention based on the merit of their product.
From the ESA's E3 handbook:
Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show.
How is EA going to draw visitors to its booth now?
I guess DOA 3 will have to be marketed as "a really great fighting game" now. Good luck with that, guys. - Ed.
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