Use of iTunes Music Store Up 247 Percent

Nothing makes me feel like I'm in my thirties quite like talking to some teenager who owns four thousand songs, but has never bought a CD in their life.

Welcome to the age of the iTunes Music Store, enjoy your stay.

According to Neilsen Research, traffic to the iTunes Music Store grew from 6.1 million to 20.7 million in 2005. "Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time," said Jon Gibs, director of media analytics at Nielsen NetRatings.

As well as looking at raw user numbers, Nielsen NetRatings also tried to find out who those users were.

The research revealed that teenagers aged between 12 and 17 years old made up a disproportionately large group of iTunes users. They were more than twice as likely to visit the music store than any other population group. The survey also noted that iTunes Music Store customers were 2.2 times more likely to drive a Volkswagen than any other car. They also discovered that iTMS customers liked to drink cider and imported beer. So I guess that on the road of life there are passengers, and teenaged drunk drivers.

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