TiVo to Launch Advertisement Search

No, it's not opposite day, and yes, you read that correctly. Someone at TiVo thinks that consumers really love commercials so much, they want to be able to search through their recorded content just to find them.[TiVo] on Monday said it is working on technology that lets viewers search for specific advertisements.

The technology, which is expected to launch in early 2006, is the latest sign of the advertising industry's efforts to reach consumers who are taking advantage of high-tech products to escape the traditional ad pitch.

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The advertising service will let subscribers search for a product by category or keyword, then TiVo would deliver matching commercials to the consumer's set-top box.Soooo . . . TiVo users complain by the tens of thousands that they want to be able to skip commercials, and TiVo gives them the ability to search for specific commercials?! Uh, okay.

TiVo must have done some market research for this feature, which leads me to wonder, who are the idiots claiming to be technology enthusiasts that TiVo talked to? I can understand using this exciting new feature to search for the Twins, or Maria Sharapova . . . but the Dell dude? Or those annoying Rockr commercials? If this technology works, I hope TiVo quickly opens it to all of their programming, so we can instantly search for that episode of Diff'rent Strokes where Arnold beats up the Gooch.

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