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  • TUESDAY AUGUST 23 2005 7:00 PM

Socially Responsible Shopping Grows Up

I've long felt that one of the major problems with expecting that people will hold companies responsible for their social and ecological policies is that people simply don't have enough information to be able to choose one company over another. Or, when they do have that information, they don't have it with them when they're actually shopping.

In his blog, corporate environmental strategy consultant Joel Makower takes a look at Alonovo, an online shopping portal that empowers consumers with the information they need to make educated choices about products and companies.

In a nutshell: Alonovo has married socially responsible business ratings from a respected investment advisory firm with the products sold on Amazon.com, allowing you to view the full Amazon universe -- books, music, cameras, toys, jewelry, electronics, and all the rest -- through a socially responsible lens.

[...]

"Essentially what we've done is taken the catalog of Amazon products and through our portal providing directly into the consumer experience the socially responsible ratings of manufacturers and merchants," explains Alonovo founder George A. Polisner, who left a long career at Oracle to start the company. Polisner and his team have partnered with KLD Research & Analytics, a pioneering, well-respected socially responsible investing research firm, whose databases of company social performance are widely used by pension funds and other institutional investors.



Alonovo just launched yesterday, and they're still lacking features like public customer comments and feedback about products and companies, but the site says it has lots of features in the works. Already, they score companies on social responsibility, workplace practices, environmental performance, customer commitment and business ethics. Plus, create an account and you can customize the ratings, weighting as many as 40 different metrics to choose the values that are important to you. I'm really optimistic about the future of services like this. Makower discusses a couple other services that similarly give consumers information about companies, but they don't provide the information as easily or as elegantly as Alanovo. As Makower says, "Alonovo, to its credit, makes things simple: Ratings, mapped to products, and the ability to make online purchases. All in one place."

 

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Comments
fountainofdreams

fountainofdreams

Batavia, IL
January 2005

AUG 23, 2005 07:04 PM

cool. will i be able to afford socially responsible products? surreal

commonman

commonman

USA
August 2003

AUG 23, 2005 07:04 PM

Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself. I hope that part of that rationality includes caring about the social policies and impacts of companies.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 07:11 PM

burning_bright said:
cool. will i be able to afford socially responsible products? surreal


You didn't read the article, did you? wink

They're the same products as they have on Amazon.com, and the prices are (according to the article) the same as on Amazon. All they're doing is giving you information about the companies. Amazon gives them a cut, but that doesn't affect the price.

raven6241

raven6241

Australia
July 2005

AUG 23, 2005 07:14 PM

I can now find out the environmental impact of my Etnies... sweet!

virid

virid

Reston, VA
OLD SKOOL

AUG 23, 2005 07:41 PM

Great link! Thanks.

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 07:47 PM

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.

commonman

commonman

USA
August 2003

AUG 23, 2005 09:03 PM

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 09:18 PM

commonman said:

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.


I'll take "better information" over "no information" in lieu of "perfect information" any day.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.


Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.

[Edited on Aug 23, 2005 by bean]

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:19 PM

OK, let's split the philosophical question from the empirical one.

commonman said:

TheFuckOffKid said:

commonman said:
Well, economists say that a rational person armed with perfect information will always make the right economic decision for him or herself.


That's more or less a tautological statement. When an economist says it or anyone else does.



It's only a tautology if you believe that one thing automatically leads to another. I don't believe in either a perfectly rational human being or the possibility of perfect information, nor do I believe that most buying decisions are made rationally anyway.


It's tautological precisely in that it is not causal. It's definitional.

A "rational actor" is one who makes the best decisions from themselves, given their available options and the best information available. That's the kind of working definition that "rational actor theorists" (whether economists, sociologists or political scientists) would employ.

When you say "I don't believe in either a perfectly rational human being ...nor do I believe that most buying decisions are made rationally", you almost certainly have a much more restrictive definition of "rationality" than a typical rational actor theorist would.

Now to the empirical question.

I hope that part of that rationality includes caring about the social policies and impacts of companies.


This is where people's "preferences" come in. More and more people are thinking this kind of thing matters.



I agree, but in my current mental state I have little faith in people making choices that would inconvenience them or cost them even a little extra money. But maybe I have too little faith.


People are already starting to vote with their feet regarding "fair trade coffee" and "free range eggs" and so on. These are decisions where political ethics are tangibly affecting personal preferences.

Let's see where it goes form here. Further provision of information is a key part of this process, of course.

Helter

Helter

Chester, PA
OLD SKOOL

AUG 23, 2005 09:22 PM

bean said:

burning_bright said:
cool. will i be able to afford socially responsible products? surreal


You didn't read the article, did you? wink

They're the same products as they have on Amazon.com, and the prices are (according to the article) the same as on Amazon. All they're doing is giving you information about the companies. Amazon gives them a cut, but that doesn't affect the price.



yeah, but amazon quite often has the same type of product listed by two different suppliers at two different prices.

I think his point was that now that he has a way of knowing which is the socially responsible product, will he be able to shop with his conscience or still need to shop with his wallet...

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:23 PM

bean said:
Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.


To be fair to commonman, I think his point is that if one utilises this information based on ethical/political considerations, one might decide to switch to more ethical (and less cheap) products because the cheap producer of mp3 players is exploiting Namibian goat-herders or something.

So, at some point, a choice has to be made about whether to shell out for the free-range fair-trade no-sweatshop unionised-labour health-care-plan-offering mp3 player.

I think that's the point anyway.

sixtenblue

sixtenblue

San Francisco, CA
August 2005

AUG 23, 2005 09:25 PM

They're actually doing a great thing. It's a beautiful bit of detournement, really - taking the Amazon selection and subjecting it to user-defined social and ecological responsibility criteria. It's very fledgling, but will grow grow grow if people support the concept. Ideally, it's a concept that will be copied far and wide, adding powerful pressure to manufacturers and providing a more level playing field for small producers who make the effort to do things "the right way."
.

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 09:32 PM

TheFuckOffKid said:

bean said:
Did you miss the part where I said this costs zero extra money? It's pretty damn convenient, too, considering it's only two days old, and will only get better.


To be fair to commonman, I think his point is that if one utilises this information based on ethical/political considerations, one might decide to switch to more ethical (and less cheap) products because the cheap producer of mp3 players is exploiting Namibian goat-herders or something.

So, at some point, a choice has to be made about whether to shell out for the free-range fair-trade no-sweatshop unionised-labour health-care-plan-offering mp3 player.

I think that's the point anyway.


Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.

TheFuckOffKid

TheFuckOffKid

NEWSWIRE

Australia

AUG 23, 2005 09:51 PM

bean said:
Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.


Right.

I'm thinking back to the thread where Monastrell was arguing that restaurants shouldn't be regulated regarding food quality (as in, safety).

The libertarian argument is that food providers have an incentive to maintain quality standards, without need for costly regulation.

Now I think where the possibility exists of sudden and undetectable changes in food quality with possible implications for human health, some official regulation and legal penalty is required.

But this is a good case where a non-governmental approach to oversight is likely to be the way to go, and it'll be interesting to see how this all plays out over time.

[Edited on Aug 24, 2005 by TheFuckOffKid]

bean

bean

STAFF

Los Angeles, CA

AUG 23, 2005 10:06 PM

TheFuckOffKid said:

bean said:
Ah. Yeah, that makes sense. Still, even if they choose to buy the same, cheaper but less ethically sound product, they'll at least know what choice they're making.


Right.

I'm thinking back to the thread where Monastrell was arguing that restaurants shouldn't be regulated regarding food quality (as in, safety).

The libertarian argument is that food providers have an incentive to maintain quality standards, without need for costly regulation.

Now I think where the possibility exists of sudden and undetectable changes in food quality with possible implications for human health, some official regulation and legal penalty is required.

But this is a good case where a non-governmental approach to oversight is likely to be the way to go, and it'll be interesting to see how this all plays out over time.

[Edited on Aug 24, 2005 by TheFuckOffKid]


Yeah, one of my major qualms with libertarianism has always been that saying that if a company acts unethically, there will naturally be negative consequences for that company assumes that consumers know they've acted unethically, which simply isn't realistic. This is at least a step closer to that. In order for market forces to really take the place of government restrictions, though, there'd still have to be some form of regulation, even if it's just forced disclosure rules so that the information is out there for consumers.

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