I've long felt that one of the major problems with expecting that people will hold companies responsible for their social and ecological policies is that people simply don't have enough information to be able to choose one company over another. Or, when they do have that information, they don't have it with them when they're actually shopping.
In his blog, corporate environmental strategy consultant Joel Makower takes a look at Alonovo, an online shopping portal that empowers consumers with the information they need to make educated choices about products and companies.
In a nutshell: Alonovo has married socially responsible business ratings from a respected investment advisory firm with the products sold on Amazon.com, allowing you to view the full Amazon universe -- books, music, cameras, toys, jewelry, electronics, and all the rest -- through a socially responsible lens.
[...]
"Essentially what we've done is taken the catalog of Amazon products and through our portal providing directly into the consumer experience the socially responsible ratings of manufacturers and merchants," explains Alonovo founder George A. Polisner, who left a long career at Oracle to start the company. Polisner and his team have partnered with KLD Research & Analytics, a pioneering, well-respected socially responsible investing research firm, whose databases of company social performance are widely used by pension funds and other institutional investors.
Alonovo just launched yesterday, and they're still lacking features like public customer comments and feedback about products and companies, but the site says it has lots of features in the works. Already, they score companies on social responsibility, workplace practices, environmental performance, customer commitment and business ethics. Plus, create an account and you can customize the ratings, weighting as many as 40 different metrics to choose the values that are important to you. I'm really optimistic about the future of services like this. Makower discusses a couple other services that similarly give consumers information about companies, but they don't provide the information as easily or as elegantly as Alanovo. As Makower says, "Alonovo, to its credit, makes things simple: Ratings, mapped to products, and the ability to make online purchases. All in one place."
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fountainofdreams
Batavia, IL
January 2005
AUG 23, 2005 07:04 PM
commonman
USA
August 2003
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bean
STAFF
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AUG 23, 2005 07:11 PM
raven6241
Australia
July 2005
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virid
Reston, VA
OLD SKOOL
AUG 23, 2005 07:41 PM
TheFuckOffKid
NEWSWIRE
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AUG 23, 2005 07:47 PM
commonman
USA
August 2003
AUG 23, 2005 09:03 PM
bean
STAFF
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AUG 23, 2005 09:18 PM
TheFuckOffKid
NEWSWIRE
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Helter
Chester, PA
OLD SKOOL
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TheFuckOffKid
NEWSWIRE
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AUG 23, 2005 09:23 PM
sixtenblue
San Francisco, CA
August 2005
AUG 23, 2005 09:25 PM
bean
STAFF
Los Angeles, CA
AUG 23, 2005 09:32 PM
TheFuckOffKid
NEWSWIRE
Australia
AUG 23, 2005 09:51 PM
bean
STAFF
Los Angeles, CA
AUG 23, 2005 10:06 PM
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