Crazy Frog, Crazy Prices

mBlox, the parent company behind the abominable 'Crazy Frog' ringtone, are to be investigated following a slew of complaints. Large numbers of customers, who saw the ringtone advertised on prime time television, didn't realise that by ordering the tone they were actually signing up for a £3 per week subscription plan.

"If it's a subscription service, that has to be made perfectly clear," said a spokesman for the regulator, known as ICSTIS.

The regulator has the power to levy fines of up to 100,000 pounds ($182,200) and shut down services that do not comply with its guidelines. Crazy Frog may also face additional restrictions if it is found to be targeting children under the age of 16.

"Because it is a cartoon character, to us that seems arguably targeted at children," the ICSTIS spokesman said.The BBC website includes comments made by disgruntled downloaders.

'Crazy Frog' made history this month, after a remix with the 'Axel F' theme from Beverly Hills Cop became the first ringtone to reach no. 1 in the UK singles chart and stayed there for 4 weeks.

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