Hyundai Motors recently signed a deal with XM Satellite Radio to include XM Radio in its cars, starting with the 2006 model year. One of the reasons that Hyundai might have chosen XM over rival Sirius Satellite Radio turns out to be one of Sirius' biggest acquisitions in the past couple of years: Howard Stern.
Hyundai recently surveyed 300 to 400 customers as it was deciding whether to choose XM or Sirius Satellite Radio in as an option for its vehicles. Hyundai ultimately decided to go with XM.
The automaker will roll out a fall program that offers 90 days of free satellite radio programming with its new models, starting with the Santa Fe SUV, and the Sonata and Azera sedans, according to Edmunds.
John Krafcik, Hyundai vice president of product development and strategic planning, told Inside Line that executives were stunned by the number of "unprompted write-ins" on the survey that said customers were "not comfortable with programming from Stern."
Sirius may be finding that the other side of trying to make a name for yourself by signing Howard Stern is that you take on his baggage as well.
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