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  • SATURDAY APRIL 23 2005 12:00 PM

Keep It Greasy So It Goes Down Easy

Submitted by jake_lex

Edited by Sean

Facing lagging sales as well as persistant urban legends that the word "chicken" was dropped from the brand name because the meat sold at the chain comes from mutant genetically bred animals, not chickens, Yum! Brands has opened a new KFC restaurant in Louisville, Kentucky called: Kentucky Fried Chicken.


In addition to using the "Kentucky Fried Chicken" name, the new Louisville restaurant has a free digital jukebox, low-set tables with ottomans and features a younger, apron-clad image of the chain's founder, Colonel Sanders.

The menu also has been completely revamped to include bowls of chicken and mashed potatoes or chicken and rice, sausage bowls, collard greens, buttermilk popcorn shrimp and sweet potato pie -- items not usually associated with fast food.

The 50 stores opening with new looks this year will be remodels of existing restaurants, KFC spokeswoman Bonnie Warschauer said.

Though specific locations have not been decided, the restaurants will be in both urban and suburban neighborhoods and are expected to combine the best aspects of the new Louisville store with those of a new store in an urban community in Washington, D.C., she added.

The Washington store, which features the Kentucky Fried Chicken name as well as a redesigned bucket for serving chicken, has boosted business by 20 percent, KFC said.

The original switch to the KFC name was to remove the word "fried" in hopes of appealing to health-conscious customers. It has now occured to them that anyone who is "health-conscious" knows that even though it's called KFC, it's still greasy, nasty-ass chicken.

Or is it chicken at all?

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skeptik

skeptik

New Orleans, LA
February 2004

APR 23, 2005 12:04 PM

Parts is parts!

NinjaTech

NinjaTech

Minneapolis, MN
November 2003

APR 23, 2005 12:06 PM

popeyes ftw

[Edited on Apr 23, 2005 12:07PM]

NinjaTech

NinjaTech

Minneapolis, MN
November 2003

APR 23, 2005 12:06 PM

no idea why the double post...

[Edited on Apr 23, 2005 12:07PM]

wottan

wottan

Vancouver, BC
July 2004

APR 23, 2005 12:22 PM

I thought it was changed from Kentucky fried chicken to KFC because they couldnt actually say it was Kentucky fried. Making the store IN Kentucky with the full name seems go along with that theory.

Buaku

Buaku

Seattle, WA
April 2004

APR 23, 2005 12:26 PM

It's made out of people. PEOPLE!!

ThisIsWhoWeAre

ThisIsWhoWeAre

Oakland, CA
July 2004

APR 23, 2005 12:43 PM

Now I want a bowl of chicken & mashed potatoes. That sounds pretty good.

All I know about KFC is that a meal of it's chicken is the best laxative in the world. I'll eat there a couple of times a year, usually on a road trip and it never fails. I think one of the "herbs&spices" is actually ex-lax.

jake_lex

jake_lex

Lexington, KY
February 2003

APR 23, 2005 12:52 PM

wottan said:
I thought it was changed from Kentucky fried chicken to KFC because they couldnt actually say it was Kentucky fried. Making the store IN Kentucky with the full name seems go along with that theory.



As I understand it, there were two big motivations: first, get the word "fried" out of the name, and, secondly, the thought that "KFC" sounded hipper than "Kentucky Fried Chicken." Oh, and, also, there was thought of expanding the menu out past chicken, so calling it "Chicken" would hurt that. (It's the same reason Boston Chicken became Boston Market.)

It hasn't quite worked.

[Edited on Apr 23, 2005 12:53PM]

MisterGraves

MisterGraves

Portland, OR
November 2003

APR 23, 2005 01:23 PM

I thought they were required to take "chicken" out of their name because they couldn't say that a four-beasted foul with no beak and no feet was really a chicken.

MrStitches

MrStitches

Brooklyn, NY
November 2003

APR 23, 2005 01:24 PM

You know what would probably help their sales? Making decent friend chicken. Fuck KFC. . .

DireChocobo

DireChocobo

Fairburn, GA
July 2004

APR 23, 2005 03:06 PM

dkmfc said:
church's whoops kfc ass.



Amen to that.

SadPanda

SadPanda

San Francisco, CA
April 2005

APR 23, 2005 03:12 PM

I could have sworn they changed it to "Kitchen Fresh Chicken." Now I'm confused.

InLikeFlynn

InLikeFlynn

Portland, OR
December 2004

APR 23, 2005 03:14 PM

and so I come away from the thread with nothing but a new and powerful craving for Boston Market...

MisterSatan

MisterSatan

Portland, OR
August 2002

APR 23, 2005 03:20 PM

People still think KFC's chicken is genetically created in a lab? Check it.

That being said, even though it's real chicken, it's still fucking nasty.

FreakPirate

FreakPirate

Canada
November 2002

APR 23, 2005 03:23 PM

Huh... this thread has nothing to do with your skanky mother... never mind.

MisterSatan

MisterSatan

Portland, OR
August 2002

APR 23, 2005 03:30 PM

FreakPirate said:
Huh... this thread has nothing to do with your skanky mother... never mind.


What?

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