Scott Kiesling, a linguist at Pitt, has finally managed to quantify some of the vast number of meanings of Bill and Ted's and Beavis and Butthead's-- I confess, sometimes even my own-- favorite word. It turns out that dude, the endlessly useful, endlessly irritating verbal shortcut of the linguistically lazy has, in fact, a variety of uses that cover more than just "dude, gimme another brewski."
Kiesling says in the fall edition of American Speech that the word derives its power from something he calls cool solidarity -- an effortless kinship that's not too intimate.
Cool solidarity is especially important to young men who are under social pressure to be close with other young men, but not enough to be suspected as gay.
Kiesling's research, conducted in situ at a frat house in 1993 and by surveys of undergrads in 2001-2002, demonstrates what we already know: dude can be used as shorthand for an endless variety of phrases.
However, Kiesling also shows how dude has become a kind of term of endearment that's relaxed and non-conformist, but not too endearing and strictly heterosexual. Better yet, he's published all of his data so the public can learn new and innovative uses of dude and our parents can figure out what the hell we're talking about.
















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