• commentary
  • WEDNESDAY DECEMBER 8 2010 11:04 PM

Life Beyond the Bar Scene: The End of Four Loko As We Know It

by Laurelin

Four Loko is pouring college kids into bed all over the nation. An alcoholic beverage boasting caffeine, guarana, and taurine as well as carrying 12% alcohol is more appealing then a vat of fraternity jungle juice. Who doesn’t love booze and energy in a 23.5 ounce colorful can? It just screams “drink me” – and it has the FDA screaming right back. Considered a public health concern, the Four Loko ban started in October 2010 on select college campuses all over the United States, and now the substance is well on its way to being illegal nationwide. As a result, the creators and brewers of Four Loko have agreed to pull three out of the four ingredients out of their beverage, waving goodbye to the caffeine, guarana and taurine as of November 17, 2010.

Being from Boston, Massachusetts and pretty much living under a rock when it comes to national news and issues, I had no idea that Four Loko even existed until it was already illegal. It would have been in my fridge a hell of a lot more if I had. The day before it became illegal had the city bustling with excitement and everyone making that mad dash to liquor stores before it was all gone. On my way to work at 11:30 AM I was already noticing liquor stores with signs in the window stating “Four Loko: Sold Out.”





[Laurelin in Sunrise]

Imagine my disappointment the next day when I found out exactly what was going on and that I couldn’t get some. It made me want it even more. But not badly enough to go out of my way for it. Luckily, I found myself home in Rhode Island for Thanksgiving a few days later, and conveniently visiting a friend at a liquor store. A variety case of Four Loko with an employee discount? Sure, why not. I’m a former college kid, former binge drinker, bartender, and all around mess. Maybe I’ll be different. Maybe I can successfully ride shotgun with Four Loko.

Last night. Scene: My friend Steve’s apartment, waiting for him to return from the gym so we could go out for some drinks on a Monday night. I am staring at my 23.5 ounce cranberry lemonade Four Loko like it might bite me. I conquer the beast, and pour half of it over ice in a red solo cup, drinking it over the next half an hour while sitting on the couch watching Bones. It doesn’t taste good, but it doesn’t taste bad either. Certainly better than a shot of cheap tequila. It might have been the awkward sexual tension between David Boreanaz and Emily Deschanel, but my face was as red as a tomato and I had the strange urge to chug the rest right out of the can. I didn’t.

The rest of the night was kind of lame. Out to the bar we go, and half a Four Loko (11.75 ounces), one 12 ounce blue moon, one 24 ounce blue moon, one red headed slut shot and a 12 ounce keystone light brings laughter over stupid shit Steve and I did in college, but brings on no new stupid shit. Home and in bed by 2 AM, I was perfectly lucid. All in all, Four Loko, you have let me down. We probably could have been friends when I was in college and down for shotgunning even a bottle of Everclear, but for now, I remain level headed and victorious. Tomorrow night I’m taking the whole can down and trying again.

 
Comments
yellowkid

yellowkid

Boise, ID
May 2007

DEC 09, 2010 08:43 AM

My friends and I tried watermelon Four Loko a week or two ago just to see what the fuss was about. I found that it tasted exactly like a watermelon jolly rancher for about half a second, and then it tasted exactly like cough syrup.

Clidna

Clidna

Canada
January 2005

DEC 09, 2010 03:02 PM

You are disappointed because you drank half a can of the stuff and nothing happened? If you're a former binge-drinker, you're going to need more than that! wink

Dryad

Dryad

Asheville, NC
July 2008

DEC 09, 2010 03:35 PM

The first time I tried Four Loko, I could only get through half the can as well. The poison-like sweetness won out over the potential buzz. The next time, I did manage to make it all the way through - the taste is gross at first, but after a few sips it's not terrible. Not good, but not terrible. I could never drink enough of it to black out, but for the money (what, like a dollar a can or something?) it's a fine cheap drink.

Rivera

Rivera

USA
June 2008

DEC 10, 2010 02:37 PM

damn, i have to try this. shocked

scott_evil

scott_evil

Lincoln, NE
April 2007

DEC 11, 2010 12:52 AM

One will do the trick, any more than that is pushing it. if you can finish it in under an hour your good to gopuke

Stiles

Stiles

Philadelphia, PA
November 2002

JAN 06, 2011 08:13 PM

What happened to all those cans of go-juice that were pulled off shelves nationwide?

They're being recycled into ethanol!


According to the Associated Press, drink producers, which have been sitting on a lot of the unopened cans, are shipping them to Abington, Virginia, where MXI will distill the alcohol from the drinks and sell it to a flex-fuel blender. The cans then go to an aluminum recycler, and the water in the drink and the cardboard packages are also reused.

MXI's Vice President of Operations at the facility, Brian Potter, tells the AP that a "couple of hundred truckloads," each carrying 2,000 cases, are on their way to MXI, which can process four truck a day. "There are about 30 different products involved, and we've only seen a couple of them at this point. It could go on for several months," he said.



So, Virginia SG'ers, you know where you can get your fix. Don't say I never did anything for ya...