- news
- FRIDAY FEBRUARY 1 2008 12:00 AM
Super Bowl Sunday: A Preview
Tags: Super Bowl, advertising, gambling, football, Eli's a twerp
A lot of people mistakenly believe that the holiday season ends once the New Years hangover has subsided. Not true.
This Sunday, millions of Americans will gather with friends and family for parties in front of their big screen TVs. Theyll drink beer, eat junk food, watch commercials, wager their hard-earned money on ridiculous bets, and, if theyre lucky, maybe even get to see Tom Pettys nipple.
Oh, and theres also going to be a football game.
Its the purely American spectacle known as Super Bowl Sunday, and theres a good chance that youll be partying even if youre not watching the game.
Heres a little information to get you ready for the big day:
COMMERCIALS:
With an estimated audience of over 90 million, airing a commercial during the big game means big bucks for advertisers. Considering that 30 seconds of time goes for a whopping $2.7 million, companies pull out all the stops for the spots, which are often more memorable and more talked about than the game itself.
The New York Times posted a nice little Super Bowl commercial interactive feature covering the last 24 years
everything from Apples 1984 1984 through last years Emerald Nuts ad where Robert Goulet fucks with sleepy office workers.
Who doesnt remember that Doritos laundromat with Ali Landry, or the running of the squirrels, or the dramatic finish of Bud Bowl V?
Okay, the Bud Bowl was always stupid, but you know what Im saying.
This year's lineup includes the requisite multiple ads from Budweiser, as well as Coke and Pepsi battling to sell drinks that aren't Coke or Pepsi, Bridgestone tire spots featuring Richard Simmons and Alice Cooper, and a little T&A courtesy of Victorias Secret.
Which will be the big winners? Find out on Sunday, or just wait for the buzz on Monday.
GAMBLING:
The money changing hands this Sunday isnt just between advertisers and FOX, who is televising the game. Its also the biggest single day gambling event in the country, and Vegas is looking to set a record.
The game has sparked so much interest that many experts expect that the "handle," or amount of total wagers made, will shatter the Nevada state record for Super Bowl bets set two years ago at $94.5 million.
How high can the handle go? That depends on whom you ask. Chuck Esposito, assistant vice president of race and sports book operations at Caesars Palace in Las Vegas, said that a number of factors could take this year's Big Game over the $100 million mark for the first time.
Of course, the only Super Bowl related gambling that Ive ever partaken in was the legal kind
you know, through the Vegas sports book.
Yeah, right.
I remember one year I was down over $200 before the stupid game even started. How is this possible? Because its the Super Damn Bowl, thats how.
Vegas sets lines for damn near everything
and your friendly neighborhood bookie will most likely take those ridiculous bets. So, if you want to bet on the result of the coin toss, or the jersey number of the player to score the first touchdown, or perhaps go with the over/under for the yardage of the first punt, youre all set.
If you cant get in touch with your bookie, theres always the crudely drawn block pool - or you can print this one, if you wish - that is required by law at any respectable Super Bowl Party.
In any case, the lesson here is to bring extra money, gamble responsibly, and hopefully go home with more cash in your pocket than you had when you arrived.
HALFTIME SHOW:
Who doesn't like Tom Petty?
THE GAME:
Ah, yes ... the game.
The 18-0 New England Patriots, entering the game as 12 point favorites, are looking to complete their undefeated season against the 13-6 New York Giants.
This game is a rematch of the final game of the regular season in which the Patriots came back late to win 38-35 to remain unbeaten.
I feel that the key to this game is that the playoff experience of the Patriots cannot possibly be matched by the streaking, yet inexperienced, Giants team.
Oh, who the hell am I kidding? I'll just be watching for the commercials.
crispy wishes good luck to all of his friends who are Patriots and Giants fans, but wishes even more that his Eagles were there.
Or even the Pakcers, because they're awsome.




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Comments
JekyllAndHyde
Baltimore, MD
April 2005
FEB 01, 2008 01:13 AM
DexterMorgan
Los Angeles, CA
January 2008
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JekyllAndHyde
Baltimore, MD
April 2005
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ki1
Ireland
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Cash
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OLD SKOOL
FEB 01, 2008 03:40 AM
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Seattle, WA
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Houston, TX
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Columbus, OH
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Mr_Matt_
Pompano Beach, FL
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crispy
NEWSWIRE
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SUICIDEGIRL
California, USA
FEB 02, 2008 08:22 PM
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crispy
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