
The apocalypse must be nigh if Germans are losing their taste for beer. According to the German brewery association, the country that was once the world's largest consumer of barley soda and hop juice has lagged way behind the Czech Republic and Ireland in the past decade.
Per-capita consumption of beer in Germany, once the world's largest consumer of the drink, fell by 3.5 litres in 2007 to 112.5 litres -- the eighth decline in the last nine years.
The only time that beer consumption has risen in the past nine years was during the 2006 World Cup, which Germany hosted, and industry figures have shown that Germans are apparently drinking more [gasp!] non-alcoholic beverages these days.
In the face of this blasphemy, certain crafty brewers have begun looking to other markets for their suds, with at least one brewery marketing their gold elixir to a very surprising demographic: Germany's Jews (and any other Jews who will drink it, for that matter).
A kosher beer called Simcha, its name means "joy" and it's a white pilsner with an alcohol content of 4.9%. Every step of its production is overseen by a rabbi. That means that, among other rules, the barley that it's made with can't have been grown during Passover, and no pregnant or menstruating women are allowed to participate in its production (because pregnant and menstruating women are filthy, duh).
Annnyway. With a price of approximately 80% more than the average German beer, it's unlikely that Simcha and the Jews are going to restore Germany to her long-lost title as the cold-water-sandwich capital of the world.
Comments
GeorgeLiquor
Seattle, WA
June 2007
DEC 31, 2007 03:03 AM
PantherNesmith
Gloucester, VA
June 2006
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losttoapathy
Boulder, CO
March 2003
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spinhouse247
Punta Gorda, FL
December 2003
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SnakePlissken
Corvallis, OR
December 2002
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Rafi
Santa Monica, CA
January 2003
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ElizaTheTroll
Australia
January 2006
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ki1
Ireland
September 2007
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SnakePlissken
Corvallis, OR
December 2002
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erleichda
Germany
May 2003
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erleichda
Germany
May 2003
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Rafi
Santa Monica, CA
January 2003
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SnakePlissken
Corvallis, OR
December 2002
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Louis_XIV
France
August 2007
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