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  • SUNDAY NOVEMBER 25 2007 12:00 PM

Giving up Starbucks



How the hell is an independent coffee shop supposed to survive with twelve Starbucks located in the surrounding areas, the closest one only a half mile away?

If you're Rhonda and Jon Mallek, owners of the Fine Grind in Little Falls, NJ you'll put up this billboard.



As reported in the The New York Times, The Fine Grind has the usual coffee shop offerings; Internet access, fancy coffee and seasonal drinks. The Fine Grind had a loyal following as well.

And then Starbucks came to town.

…. Mrs. Mallek was a bit taken aback when she saw two of the regulars — the regulars! — near her shop, Starbucks cups in hand, not long after the new one opened last summer. And so came the idea of the billboard, about a half block from the Starbucks — as close as they could get — reading: “We may not be Big ... but we’re not Bitter!” And “We ARE your neighborhood coffee spot!”



Now it's totally possible that if the Mallek's customers are anything like me, they'll patronize both Starbucks and (places like) The Fine Grind. So, the Mallek's shouldn’t worry, right? Then again it's probably people like me who won't choose a side who are responsible for local businesses closing down.

There are about three local coffee shops in my neighborhood. All three coffee shops are within walking distance from my apartment. I try not to drive unless work related. The problem is that the independently owned coffee shops in my area don’t open early enough. Starbucks opens at 6 a.m. Starbucks' more elaborate drinks are pricey but a small coffee is $1.65 compared to the $3 that one independently owned coffee shop charges.

(For the sake of not putting everyone to sleep I'm omitting any details about how I also make coffee at my apartment to save money.)

This NY Times article mentioned websites such as I Hate Starbucks.com and We Hate Starbucks.com. I checked out both sites. I Hate Starbucks.com is in dire need of a web designer. I'm not a fan of white text on a black background. I could only spend ten seconds there.

There are some interesting yet impractical ideas on We Hate Starbucks (the web address is not actually wehatestarbucks.com.)

Have you heard of the game Starbucks Musical Chairs? It seems like a bit of a pain in the ass and I'm not sure how it sticks anything to "the man."

The rules involve buying a coffee at a mom-and-pop shop and disguising your cup with a Starbucks sticker. Players then keep inconspicuously switching seats in order to gain points and the first person to hit 100 points stands up and screams, "Help me! I've been Starbucked!" And then all of the players with their disguised drinks get up and leave.

The only reasonable tactic on We Hate Starbucks is the simple download of a letter titled, "Dear Coffee Drinker." The idea is to deliver it to folks sitting in a Starbucks or slap it up on the window in front of customers.

Here is one example of a few of the anti-Starbucks arguments made in the short letter:

1- Starbucks farming techniques are unsustainable and damaging to the environment, the crops wipe out bio-diversity and the countries that they buy their coffee from (Guatemala, Indonesia etc) don't enforce any strong environmental regulations. So even if Starbucks released statements about their commitment to the ecology and dislike for chemicals, they are not carried out. This is not likely to improve with the WTO in its current state of slashing all hindrance to big business.



(The website does note that in the last two years Starbucks has started to offer some official Fair Trade coffee.)

I'll admit I'm seduced by the sameness of every Starbucks. I know how my drinks will taste. I've grown to like my name on a cup. If I get lost and I see a Starbucks, I immediately feel safe. And for some reason I've bought into the fact that the baristas are happy and protected with their health insurance from working only part-time! But I think it's time for me to make a stand. No more Starbucks. From now on I'll support local business exclusively and write my own damn name on my cup.



 

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Comments
StarBelliedBoy

StarBelliedBoy

Philadelphia, PA
December 2003

NOV 25, 2007 05:23 PM

I live on the edge of a major city and there is not one Starbucks anywhere near anywhere I go. I do, however, pass an average of three Wawas everywhere I go. So that's where I get my coffee.

Necia

Necia

San Francisco, CA
August 2005

NOV 25, 2007 05:33 PM

xazapdmytinu said:
Furthermore, how many people go into Starbucks and order a straight up cuppa joe?



My dad tried once. He asked the counter girl, "So, do you have just a medium roast coffee?" She says, "Um, what?" He says, "A medium roast. Like, not a really dark roast, but not a really light roast either--just medium. Is there something like that on the menu?"

She stares blankly at him and responds, "Sir, I have absolutely no idea what you're talking about."

It was like he was trying to ask her about the stock market or something, and why would he possibly expect her to know anything about that when she works at Starbucks? It was just like that--except for the fact that he was asking her about coffee.

missdebra

missdebra

Anchorage, AK
October 2007

NOV 25, 2007 05:42 PM

I am very happy to hear that you are choosing to support local coffee shops instead of starsucks. I am a barista and have always worked for independant shops...in all honesty I expect better coffee from the locally owned stands/cafes because from what I've seen, our espresso is actually ground, tamped and poured by us...starbucks has one kajunga machine that basically does everything for you...and maybe it's just me but I've never liked the taste of starbucks coffee...
oink

Necia

Necia

San Francisco, CA
August 2005

NOV 25, 2007 05:42 PM

Dovanna said:
What about Caribou Coffee? I just moved to Minneapolis and they are EVERYWHERE.

I like Starbucks. And I've lived in places where Starbucks and thriving local coffee shops coexisted. The same thing with Caribou coffee and local shops here in Minneapolis.

Yes it is a bit ridiculous that Starbucks/C.C. are everywhere, but I don't feel bad buying from them. The local shops get my business too cause they provide something different.

Can't we all just get along? tongue



I think Caribou is mostly just the Midwest, and a few Eastern states (and DC, I guess, according to their website). It started in Minneapolis, so that's why there are piles of 'em here in particular. It's still a chain, for sure. And you're right: I don't think the local shops are getting killed by Caribou (or by Dunn Bros., for that matter--another Cities-originated chain, although almost all of their shops are locally-owned and operated franchisees, and they roast their beans in-house at each of the shops, and I think the original owner still runs the first store over by Macalester College in Saint Paul--so it's a warmer-fuzzier chain tongue). But yeah, I hear what you're saying.

Those chains might not be as predatory as Starbucks seems to be, though.

Also, I think both have far better coffee than Starbucks.

Also, Caribou locations in the Cities are almost always paired with Bruegger's Bagels locations, and I fucking love Bruegger's. love

coffeewhiskey

coffeewhiskey

San Francisco, CA
October 2005

NOV 25, 2007 06:11 PM

haha, I work at starbucks.

Dovanna

Dovanna

Minneapolis, MN
March 2007

NOV 25, 2007 06:20 PM

Necia said:

SPOILERS! (Click to view)

Dovanna said:
What about Caribou Coffee? I just moved to Minneapolis and they are EVERYWHERE.

I like Starbucks. And I've lived in places where Starbucks and thriving local coffee shops coexisted. The same thing with Caribou coffee and local shops here in Minneapolis.

Yes it is a bit ridiculous that Starbucks/C.C. are everywhere, but I don't feel bad buying from them. The local shops get my business too cause they provide something different.

Can't we all just get along? tongue



I think Caribou is mostly just the Midwest, and a few Eastern states (and DC, I guess, according to their website). It started in Minneapolis, so that's why there are piles of 'em here in particular. It's still a chain, for sure. And you're right: I don't think the local shops are getting killed by Caribou (or by Dunn Bros., for that matter--another Cities-originated chain, although almost all of their shops are locally-owned and operated franchisees, and they roast their beans in-house at each of the shops, and I think the original owner still runs the first store over by Macalester College in Saint Paul--so it's a warmer-fuzzier chain tongue). But yeah, I hear what you're saying.

Those chains might not be as predatory as Starbucks seems to be, though.

Also, I think both have far better coffee than Starbucks.

Also, Caribou locations in the Cities are almost always paired with Bruegger's Bagels locations, and I fucking love Bruegger's. love




Starbucks OWNS Washington DC I'm convinced. I use to live in Northern VA/DC and I knew of only 2 Caribous. Haven't been to a Dunn Bros. though. Guess I should try it out.

401kboy

401kboy

Woodbridge, NJ
May 2007

NOV 25, 2007 06:24 PM

in the past few years a number of artisan coffee roasters have opened on The Jersey Shore, and they put starbucks to shame. Once people taste craft roasted origin coffees they don't go back.

or roast your own. it's easy, it's fun, and there is nothing better than drinking your own coffee.

SleepyLady

SleepyLady

Los Angeles, CA
October 2007

NOV 25, 2007 06:35 PM

It's been one whole day and no Starbucks. Yay me!

Also, you're looking at the person who just goes in there and gets a regular cup of coffee. I don't like all the sugary stuff and it's too expensive..etc.etc.

Horrorflick

Horrorflick

Detroit, MI
February 2003

NOV 25, 2007 06:40 PM

Although I'm not sure why anybody with a decent "mom and pop" place available would frequent a starbuck's anyway, the simple answer to all of this is: A, don't go there, pretty much everything about them, including the music, sucks. B: The mom and pop places probably aren't that much more money than starbuck's; if it's really that important to you, spend the extra cash or make it yourself...

Gillionaire

Gillionaire

Manchester, NH
February 2007

NOV 25, 2007 06:43 PM

I've never even stepped foot into a Starbucks in my life. Ever. Mostly due to my intense dislike of coffee.

MrCrisp

MrCrisp

I'm lost
August 2004

NOV 25, 2007 06:46 PM

Horrorflick said:
The mom and pop places probably aren't that much more money than starbuck's; if it's really that important to you, spend the extra cash or make it yourself...



that's what baffles the mind: in my experience most mom and pop places sell coffee, tea, etc for less. starbucks is more popular due only to convenience and brand recognition, not because it's better or cheaper. considering how simple the ingredients are for most of the starbucks drinks, i still wonder how they can get off on charging so much. i spend a dollar a day on coffee here on base, no cream, no sugar, and it's all i need to get to work. why people need to spend more for a kick of caffeine, i dunno.

Cassiel

Cassiel

Aurora, CO
September 2004

NOV 25, 2007 07:04 PM

As a barista at an independent shop, I approve of this article.

Fuck Starbucks.

Volkov

Volkov

San Antonio, TX
OLD SKOOL

NOV 25, 2007 07:35 PM

for myself, a Starbucks is actually the closest coffeeshop to my apartment. It's literally (and I literally mean "literally") a three minute walk from my front door. it's also right next door to my grocery store, so I go there quite a bit.

There is another coffee shop about a mile down the street that I like to go to as well, but I don't go there as frequently.

I know the people at the Starbucks near where I live pretty well. Well enought that when my girlfriend and I walk in the conversation actually sounds like
"the usual, Dave, or are you going to have a latte instead?"
"I'll just get my macciato, thanks, Greg"
"No problem...where's Katy?"
"I stabbed her to death and stuffed her under a tree...oh wait! you mean my girlfriend...she's making dinner..."
"okay. I won't tell her about the other one when I see her."
"I appreciate that."

anyway. my point was...that Starbucks IS my local coffeeshop. I don't tend to go to other Starbucks.

From what I've gotten, Starbucks has is a pretty good employer, supports fair trade and ecological responsibility (as far as it can. arguments that the WTO and national governments are not environmental doesn't really fall onto Starbucks' shoulders).

Yes they are ubiquitous to the point of being annoying (and worse THE MAN).
I would prefer them to go into partnerships with local coffeeshops and allow them to maintain thier individuality while serving Starbucks coffee.

and as far as the "their coffee sucks! I can't believe people drink it! they must be mindless, tasteless, automatons!" shouldn't you be over in the Music board?

Virtute

Virtute

Brooklyn, NY
July 2007

NOV 25, 2007 08:59 PM

Dovanna said:

Necia said:

SPOILERS! (Click to view)

Dovanna said:
What about Caribou Coffee? I just moved to Minneapolis and they are EVERYWHERE.

I like Starbucks. And I've lived in places where Starbucks and thriving local coffee shops coexisted. The same thing with Caribou coffee and local shops here in Minneapolis.

Yes it is a bit ridiculous that Starbucks/C.C. are everywhere, but I don't feel bad buying from them. The local shops get my business too cause they provide something different.

Can't we all just get along? tongue



I think Caribou is mostly just the Midwest, and a few Eastern states (and DC, I guess, according to their website). It started in Minneapolis, so that's why there are piles of 'em here in particular. It's still a chain, for sure. And you're right: I don't think the local shops are getting killed by Caribou (or by Dunn Bros., for that matter--another Cities-originated chain, although almost all of their shops are locally-owned and operated franchisees, and they roast their beans in-house at each of the shops, and I think the original owner still runs the first store over by Macalester College in Saint Paul--so it's a warmer-fuzzier chain tongue). But yeah, I hear what you're saying.

Those chains might not be as predatory as Starbucks seems to be, though.

Also, I think both have far better coffee than Starbucks.

Also, Caribou locations in the Cities are almost always paired with Bruegger's Bagels locations, and I fucking love Bruegger's. love




Starbucks OWNS Washington DC I'm convinced. I use to live in Northern VA/DC and I knew of only 2 Caribous. Haven't been to a Dunn Bros. though. Guess I should try it out.



Caribou is pretty new in DC. There's been one in Silver Spring for a couple of years.
Dunkin Donuts is starting to move into the District as well.

tarnished_fairy

tarnished_fairy

HOPEFUL

Edmonton, AB

NOV 25, 2007 09:09 PM

my local shop is only open from noon - 5pm. closed on weekends, and during winter they're closed on mondays too. so it makes it a little harder to frequent them.

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