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  • SUNDAY NOVEMBER 25 2007 12:00 PM

Giving up Starbucks



How the hell is an independent coffee shop supposed to survive with twelve Starbucks located in the surrounding areas, the closest one only a half mile away?

If you're Rhonda and Jon Mallek, owners of the Fine Grind in Little Falls, NJ you'll put up this billboard.



As reported in the The New York Times, The Fine Grind has the usual coffee shop offerings; Internet access, fancy coffee and seasonal drinks. The Fine Grind had a loyal following as well.

And then Starbucks came to town.

…. Mrs. Mallek was a bit taken aback when she saw two of the regulars — the regulars! — near her shop, Starbucks cups in hand, not long after the new one opened last summer. And so came the idea of the billboard, about a half block from the Starbucks — as close as they could get — reading: “We may not be Big ... but we’re not Bitter!” And “We ARE your neighborhood coffee spot!”



Now it's totally possible that if the Mallek's customers are anything like me, they'll patronize both Starbucks and (places like) The Fine Grind. So, the Mallek's shouldn’t worry, right? Then again it's probably people like me who won't choose a side who are responsible for local businesses closing down.

There are about three local coffee shops in my neighborhood. All three coffee shops are within walking distance from my apartment. I try not to drive unless work related. The problem is that the independently owned coffee shops in my area don’t open early enough. Starbucks opens at 6 a.m. Starbucks' more elaborate drinks are pricey but a small coffee is $1.65 compared to the $3 that one independently owned coffee shop charges.

(For the sake of not putting everyone to sleep I'm omitting any details about how I also make coffee at my apartment to save money.)

This NY Times article mentioned websites such as I Hate Starbucks.com and We Hate Starbucks.com. I checked out both sites. I Hate Starbucks.com is in dire need of a web designer. I'm not a fan of white text on a black background. I could only spend ten seconds there.

There are some interesting yet impractical ideas on We Hate Starbucks (the web address is not actually wehatestarbucks.com.)

Have you heard of the game Starbucks Musical Chairs? It seems like a bit of a pain in the ass and I'm not sure how it sticks anything to "the man."

The rules involve buying a coffee at a mom-and-pop shop and disguising your cup with a Starbucks sticker. Players then keep inconspicuously switching seats in order to gain points and the first person to hit 100 points stands up and screams, "Help me! I've been Starbucked!" And then all of the players with their disguised drinks get up and leave.

The only reasonable tactic on We Hate Starbucks is the simple download of a letter titled, "Dear Coffee Drinker." The idea is to deliver it to folks sitting in a Starbucks or slap it up on the window in front of customers.

Here is one example of a few of the anti-Starbucks arguments made in the short letter:

1- Starbucks farming techniques are unsustainable and damaging to the environment, the crops wipe out bio-diversity and the countries that they buy their coffee from (Guatemala, Indonesia etc) don't enforce any strong environmental regulations. So even if Starbucks released statements about their commitment to the ecology and dislike for chemicals, they are not carried out. This is not likely to improve with the WTO in its current state of slashing all hindrance to big business.



(The website does note that in the last two years Starbucks has started to offer some official Fair Trade coffee.)

I'll admit I'm seduced by the sameness of every Starbucks. I know how my drinks will taste. I've grown to like my name on a cup. If I get lost and I see a Starbucks, I immediately feel safe. And for some reason I've bought into the fact that the baristas are happy and protected with their health insurance from working only part-time! But I think it's time for me to make a stand. No more Starbucks. From now on I'll support local business exclusively and write my own damn name on my cup.



 

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Comments
Squire

Squire

I'm lost
November 2003

NOV 25, 2007 03:51 PM

AceT said:

Thistle said:

Moonrabbit said:

Tim Hortons: Founded by a Hockey player.
Starbucks: Founded by... A fictional space fighter pilot?



Do you seriously not know that Starbuck is a character in Moby Dick?


That Gregory Peck movie?



No no, the Lorne Green one.

SpaceHelmet

SpaceHelmet

Indianapolis, IN
October 2007

NOV 25, 2007 03:52 PM

I know exactly how you win. First off, Make your coffee without burning it. Secondly, make your coffee cheap (like Speeway), and Third create an atmosphere, by posting still art of suicide pinup girls on the walls. Can't go wrong with that.

Red_Russian13

Red_Russian13

Dayton, OH
February 2004

NOV 25, 2007 04:02 PM

I'm not a big fan of their regular coffee. It sucks. I do like their seasonal Carmel Apple Cider though, which I will drink two or three times a year. I'm a big fan of diner coffee.

seducehv

seducehv

USA
September 2007

NOV 25, 2007 04:04 PM

I have to admit to being a regular Starbucks drinker, but mainly because it's convenient. They're everywhere.

formerviking

formerviking

Denver, PA
May 2006

NOV 25, 2007 04:12 PM

I drink it because it's in the book store that I have a 10% membership discount to for everything I buy there , including in the cafe . That combined with the convenience of being able to sit there & read magazines I won't pay money for makes it worth it . Now , if I'm not going to the book store , I'll hit Sheetz or a local store I just discovered in West Reading called Haute Chocolate that has wonderful drinks amongst other things .

ohash

ohash

Columbus, OH
May 2007

NOV 25, 2007 04:19 PM

It's been about a year since I last had Starbucks. I found something in my coffee that crunched and felt like chewing glass (I do stained glass...have gotten it in my mouth...not tasty). Granted, there may have been a glass breaking accident in that certain store, but once I find something in my food/drink at any location, I won't return. Ever.

There is this tiny coffee shop in the town I grew up in. No Starbucks...we're too small and wouldn't support it, but I CRAVE this coffee. Everytime I go home, I must go eat/drink at this shop. I haven't found a place that beats it. Although Brennan's Autumn brew here in Columbus is pretty darn tasty.

fourchinnigan

fourchinnigan

Glendale, CA
August 2006

NOV 25, 2007 04:22 PM

Coffee is the new cigarette.

fluxuation

fluxuation

Ottawa, ON
April 2005

NOV 25, 2007 04:28 PM

I really hate Starbucks' brewed coffee. It all tastes burnt and I'm sick of them calling it bold.

As someone who worked in independent coffee shops for 5 years, it also drives me mad when their staff stares at you blankly if you ask them to make a drink that's not on the menu, with the ingredients they have on hand. I was in one in the summer and asked for a tea bag in my latte and it took 5 of them to figure out what I meant and if they were allowed.

icedairborne

icedairborne

Morrisville, NC
June 2006

NOV 25, 2007 04:54 PM

Coffee and other drinks have mostly been a disaapointment to me,when purchased from Starbucks, just a lot of hype.
I find better tasting coffee at home and in truckstops.

Virtute

Virtute

Brooklyn, NY
July 2007

NOV 25, 2007 05:00 PM

fourchinnigan said:
Coffee is the new cigarette.



Um, okay.

Dovanna

Dovanna

Minneapolis, MN
March 2007

NOV 25, 2007 05:09 PM

What about Caribou Coffee? I just moved to Minneapolis and they are EVERYWHERE.

I like Starbucks. And I've lived in places where Starbucks and thriving local coffee shops coexisted. The same thing with Caribou coffee and local shops here in Minneapolis.

Yes it is a bit ridiculous that Starbucks/C.C. are everywhere, but I don't feel bad buying from them. The local shops get my business too cause they provide something different.

Can't we all just get along? tongue

lizE

lizE

Nashville, TN
January 2006

NOV 25, 2007 05:09 PM

i've worked for both a local indie roaster and starbucks, my current employer. you can all hate on the bux if you want, but i'm going to continue to work there because i get health insurance and my boss isn't a total flake with some holier-than-thou hippie philosophy that doesn't translate to treating his own employees with respect. yes, working for a corporate company sometimes blows, but at least i know i'll get paid for hours worked and my partner (that's right, my partner---not husband) can enjoy the benefits of quality health care as well.

and for what its worth, i drink at the indie shops around town (and who wants to go to work when you're not working?!), but i love that starbucks draws in such a large and diverse crowd. i'd never would have met my most favorite customers had i stayed at 'bitches, coffee & roasting'

MrCrisp

MrCrisp

I'm lost
August 2004

NOV 25, 2007 05:11 PM

alaanis said:
I have to admit to being a regular Starbucks drinker, but mainly because it's convenient. They're everywhere.



give me convenience or give me death!

diello

diello

Murrysville, PA
May 2004

NOV 25, 2007 05:14 PM

Central/Southeast Pennsylvania has spawned a few local chains trying to take a bite out of Starbucks - Crazy Mocha has done a good job growing in Pittsburgh. They've opened stores in parts of downtown that don't have a Starbucks. I really only get coffee and food from Sheetz, the other local chain, because it started in my hometown.

Vidalia

Vidalia

SUICIDEGIRL

USA

NOV 25, 2007 05:22 PM

I know this is going to hurt, but a lot of the baristas at Starbuck's ARE actually happy with their jobs.
I wouldn't be surprised if, while playing musical chairs, everyone of those psuedo-customers recieves a tasty sample.
I fucking love Starbucks, but I also love local coffee shops. Walmart? That's just plain evil. Starbucks is just sort of evil, laced with goodness and smiles. biggrin

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