- commentary
- FRIDAY OCTOBER 26 2007 8:00 PM
Naked Chocolate Jesus Cries Because You Drink Miller Lite
Submitted by Uncognitive
Edited by erin_broadley
Tags: chocolate, religion, Christianity, art, controversy, beer, leather, naked chocolate jesus, folsom street fair

The Miller Brewing Company has recently come under fire from conservative Christian groups for sponsoring San Franciscos annual Folsom Street Fair. The grand finale of San Franciscos Leather Pride Week, the Folsom Street Fair is an outdoor event where around 400,000 members of the LGBT leather, fetish and BDSM community gather to demonstrate exactly how vanilla my sex life is.
Youd assume that conservative Christian activists would already have roughly a bazillion reasons to be offended by an open-air festival of transgressive, queerlicious, S&M-flavored sexual decadence. However, the organizers of the 2007 Folsom Street Fair apparently thought that burly tattooed dudes in leather jockstraps flogging and blowing each-other in public just wasnt getting enough Jesus freaks aggro, so they decided to up the blasphemy ante.
The official poster for this years Folsom Street Fair features a photographic parody of Leonardo Da Vincis famous painting of Jesus Last Supper, only replacing Jesus with a hot buff black dude (yeah, I know, like Jesus wasnt already a hot, buff black dude), the Apostles with various members of the San Francisco leather and BDSM community in full fetish regalia, and the food with a big buffet of S&M sex toys including ropes, whips, restraints and a red, fist-shaped dildo.
I mean, who could possibly find that offensive?
After seeing the original version of the poster that included the logos of all of the fairs sponsors at the bottom, the Catholic League and Concerned Women For America took that bait with a vengeance, announcing a boycott of all of Millers various and sundry beers. Or as the ever-quotable Bill Donohue -- one-man hyperbole machine and head of the Catholic League -- phrased it:
If Miller wants to be so bold as to throw Catholics and Protestants overboard for the sake of siding with the most morally depraved persons in our societypersons with whom no self-respecting heterosexual or homosexual would ever associatethen it must suffer the consequences.
The organizers of the Folsom Street Fair defended the poster by claiming that it wasnt meant to be a religious statement:
We are extremely pleased with the outcome of this poster, and we are looking forward to a particularly inspirational event season. There is no intention to be particularly pro-religion or anti-religion with this poster; the image is intended only to be reminiscent of the Last Supper painting. It is a distinctive representation of diversity with women and men, people of all colors and sexual orientations.
Oh, and that Leonardo Da Vinci was a big ol homo:
We hope that people will enjoy the artistry for what it is nothing more or less. Many people choose to speculate on deeper meanings. This is one artists imagining of the Last Supper, and we have made it our own. The irony is that da Vinci was widely considered to be homosexual. In truth, we are going to produce a series of inspired poster images over the next few years. Next years poster ad may take inspiration from American Gothic by Grant Wood or Edvard Munchs The Scream or even The Sound of Music! I guess it wouldnt be Folsom Street Fair without offending some extreme members of the global community, though.
Yes, The Sound Of Music really needs to become even more gay.
Not all religious leaders found the poster to be offensive. A pastor at San Franciscos queer-friendly Metropolitan Community Church had this take on the issue:
"I think that they are just having fun with a painting of Leonardo da Vinci and having fun with the whole notion of 'San Francisco values' and I think it's pretty tastefully and cleverly done. I think that oftentimes religious people miss out on things because they don't have a sense of humor. That's why being a queer spiritual person we can laugh at ourselves and laugh at other people."
You mean you can be a Christian and not hate gay people? And even hold on to your sense of humor? Someone get that dude his own cable network, immediately.
Of course, not all gay folks approve of the poster. Conservative gay pundit Andrew Sullivan described it as "easy, cheap blasphemy" and suggested that the 2008 poster parody a sacred Muslim scene. Because if there's anything that's hard to come by in post-9/11 America, it's people willing to make fun of Islam.
Miller responded to the brouhaha by asking that their logos be taken off the poster, but not off of the Folsom Street Fairs website or other promotional material. They also stated that they would continue to sponsor the fair and other GLBT community events:
While Miller has supported the Folsom Street Fair for several years, we take exception to the poster the organizing committee developed this year. We understand some individuals may find the imagery offensive and we have asked the organizers to remove our logo from the poster effective immediately.
It is important to understand that the Folsom Street Fair does not target the general public in its communications. The fair itself and the organizations website are only intended for the adult alternative lifestyle community.
Or in a nutshell: We here at Miller dont give a fuck if you think God hates fags or if youre a flamingly gay-leather daddy-sex pig, as long as you buy our beer. Please stop emailing us.
To the surprise of just about nobody, this apology did nothing to calm down those screaming for a boycott, so if your local liquor store no longer carries Miller beer, you can blame Jesus. Or maybe just some of the loudmouths who claim to act in his name.
This isnt the first time that Miller has been the target of conservative boycotts. Last year reports that Miller was sponsoring a pro-immigration political march caused an Internets worth of anti-immigration yokels to freak the fuck out.
While Im not a drinking man, the thought of Miller Time becoming Sneak Into America And Then Have Raunchy Fetish Sex With Another Dude Time is almost enough to get me to fall off the wagon. Or get tied to the wagon.
While Im waiting for Miller to further pander to my liberal socio-political worldview by announcing its new I (Heart) Abortions, Marijuana, Evolution and Welfare line of cheap-ass beer, at least I can get my fill of delicious blasphemy with the long-awaited resurrection of The Naked Chocolate Jesus.
Officially known as either "Sweet Jesus" or My Sweet Lord, The Naked Chocolate Jesus is a sculpture by wacky Canadian artist Cosimo Cavallaro (also known for his performance art pieces that can best be summed up as Can you put cheese on that?) that depicts a life-size, anatomically correct and loincloth-free Jesus Christ being crucified on an invisible cross. Oh, and its made from about 200 pounds of milk chocolate. Because, you know, its art:
Raised as an altar boy in the Catholic Church, Cavallaro questioned many of its precepts but always held a fondness for participating in the Eucharist. Remembering the mystical/transcendental quality and rushes of memory associated with the Catholic Wafer received during Holy Communion, he recalls equating that ritual of ecstasy to his own experience of chocolate.
MC 6 Ft. Naked Jesus was originally going to make his debut in the New York City art scene back in April, when a gallery announced that it was going to display My Sweet Lord in its street-level front window between Palm Sunday and Easter Sunday. After the predictable storm of outrage forced the gallery to cancel the exhibition, My Sweet Lord went into storage in a Brooklyn warehouse, where hungry mice snacked on its appendages. Yes, here in the Big Apple, even the rodents have opinions about what art is, or at least what it tastes like.
However, you cant keep a religious icons life-size chocolate penis down for long. Cavallaro has cast a brand new version of My Sweet Lord, which will soon go on display in another Manhattan art gallery. This time itll be accompanied by Cavallaros recent chocolate sculptures of various (clothed) Catholic saints in an exhibition entitled Chocolate Saints
Sweet Jesus. Even though this new exhibition kicks off on All Saints Day, the groups that protested the previous exhibition apparently are too busy boycotting fetish-friendly beer to raise a fuss this time around.
Well, after all this talk about beer and chocolate and leather daddies and Christianity made me hungry. I just hope my local deli still has licorice whips in stock.




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Clidna
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