
The question isn't if the machines will take over, it's when and where. The answer? Now, and in the supermarket. Apparently we've all grown so feeble-minded that we're incapable of reading ingredients lists. Likewise, we seem to be having trouble with the concept of "too much" when it comes to junk food. The solution? Literacy mentoring? Help from a nutritionist? Puhleez. The solution, obviously, is to let someone else do the thinking for us--ideally a smart cart.
The next time you're at the grocery store and load your shopping cart with potato chips, ice cream, and other junk food, your cart may try and make you feel guilty. Reuters reports that "intelligent" shopping carts (or "trolleys" as they're also known as), will warn shoppers if they're buying too much junk food. These high-tech carts will sport a computer screen and barcode scanner. Each time you place an item in the cart, it will read each product's bar code and give you nutritional information, ethical sourcing, and if that product's packaging is good for the environment.
As Engadget notes, various attemps have been made to build a viable smart cart over the years, but this one--built around a simple barcode--might actually take off.
Unlike previous concepts, the EDS model is built around the humble bar code: swiping items as you place them in your cart lets you keep a running tally of nutritional information, ethical sourcing, and environmental impact, letting you modify your purchasing decisions simply and quickly. Keeping it simple might be the winning strategy here, but we're not going to be convinced until the carts at our local can do more than just veer straight left.
I'm really not some neo-Luddite opposed to this sort of technology overall. In fact, I'm all for technology that enhances convenience and facilitates our ability to gather information, learn, and grow. But this just strikes me as a cop out. Carts that scan each item, keep "a running total of how much you are spending and actually eliminate the need to wait in line at the check-out" sound great, and guess what: they already exist.
Shopping carts that do the thinking for you, though, don't make anybody smarter, and don't really address the dangerous disconnect between people and the stuff we call food. People who need a smart cart to tell them when they've loaded up with too many bags of chips, cartons of cookies, and tubs of ice cream have a bigger problem than a barcode scanner can fix.
PAGE:
1 | 2
Comments
reypulque
I'm lost
October 2007
OCT 13, 2007 04:18 PM
Vestril
Coronado, CA
February 2003
OCT 13, 2007 04:30 PM
travisaurusrex
Portland, OR
August 2007
OCT 13, 2007 04:40 PM
Niobe
I'm lost
April 2003
OCT 13, 2007 05:04 PM
SockPuppet
I'm lost
July 2006
OCT 13, 2007 05:25 PM
FunkySkunk
Gainesville, FL
July 2004
OCT 13, 2007 05:38 PM
emotedcreations
Germany
July 2006
OCT 13, 2007 05:40 PM
flabajaba2213
Plymouth, MA
July 2006
OCT 13, 2007 05:42 PM
Dr_Pwnage
Gainesville, FL
February 2005
OCT 13, 2007 06:00 PM
legman
Portland, OR
February 2006
OCT 13, 2007 06:45 PM
Chainlink
Key West, FL
August 2005
OCT 13, 2007 07:10 PM
emotedcreations
Germany
July 2006
OCT 13, 2007 07:15 PM
dreamergirl
Houston, TX
September 2007
OCT 13, 2007 07:41 PM
sirloins
Huntington Beach, CA
October 2005
OCT 13, 2007 08:50 PM
sidious500
Staten Island, NY
March 2007
OCT 13, 2007 09:00 PM
PAGE:
1 | 2