• news
  • SATURDAY OCTOBER 13 2007 4:00 PM

Hey Dumbass, Your Shopping Cart is Smarter than You



The question isn't if the machines will take over, it's when and where. The answer? Now, and in the supermarket. Apparently we've all grown so feeble-minded that we're incapable of reading ingredients lists. Likewise, we seem to be having trouble with the concept of "too much" when it comes to junk food. The solution? Literacy mentoring? Help from a nutritionist? Puhleez. The solution, obviously, is to let someone else do the thinking for us--ideally a smart cart.

The next time you're at the grocery store and load your shopping cart with potato chips, ice cream, and other junk food, your cart may try and make you feel guilty. Reuters reports that "intelligent" shopping carts (or "trolleys" as they're also known as), will warn shoppers if they're buying too much junk food. These high-tech carts will sport a computer screen and barcode scanner. Each time you place an item in the cart, it will read each product's bar code and give you nutritional information, ethical sourcing, and if that product's packaging is good for the environment.

As Engadget notes, various attemps have been made to build a viable smart cart over the years, but this one--built around a simple barcode--might actually take off.

Unlike previous concepts, the EDS model is built around the humble bar code: swiping items as you place them in your cart lets you keep a running tally of nutritional information, ethical sourcing, and environmental impact, letting you modify your purchasing decisions simply and quickly. Keeping it simple might be the winning strategy here, but we're not going to be convinced until the carts at our local can do more than just veer straight left.

I'm really not some neo-Luddite opposed to this sort of technology overall. In fact, I'm all for technology that enhances convenience and facilitates our ability to gather information, learn, and grow. But this just strikes me as a cop out. Carts that scan each item, keep "a running total of how much you are spending — and actually eliminate the need to wait in line at the check-out" sound great, and guess what: they already exist.

Shopping carts that do the thinking for you, though, don't make anybody smarter, and don't really address the dangerous disconnect between people and the stuff we call food. People who need a smart cart to tell them when they've loaded up with too many bags of chips, cartons of cookies, and tubs of ice cream have a bigger problem than a barcode scanner can fix.

 

Previous

PAGE: 

1 | 2

Next

Comments
reypulque

reypulque

I'm lost
October 2007

OCT 13, 2007 04:18 PM

You know, if I am gonna be hounded by a wise-cracking robot, I better be in a spaceship. Though to be fair, us fatsos can't get enough advice on how dangerous our food is, but it sounds so much more like concern and less like judgement when it comes from a stranger in a Safeway.

Vestril

Vestril

Coronado, CA
February 2003

OCT 13, 2007 04:30 PM

It'd be pretty funny if, after a certain point, it started blaring alerts if it detected other shopping carts within a certain range. "Warning, this one's a real fatass," "Wide load, comin' through," or "Make sure fatso here doesn't grab anything out of your cart."

travisaurusrex

travisaurusrex

Portland, OR
August 2007

OCT 13, 2007 04:40 PM

Fuck me the movie Idiocracy really is coming true.

Niobe

Niobe

I'm lost
April 2003

OCT 13, 2007 05:04 PM

Can't you just not scan the item before placing it in the cart?

SockPuppet

SockPuppet

I'm lost
July 2006

OCT 13, 2007 05:25 PM

I am not seeing a difference between this and letting the media make your political decisions for you.

FunkySkunk

FunkySkunk

Gainesville, FL
July 2004

OCT 13, 2007 05:38 PM

i am in relatively good shape and one of the things i tell people when they ask for advice is to learn how to read labels. just because something says healthIER doesn't mean its healthy. theres lots of little tricks the companies use such as serving size (yeah, cuz im really going to drink a single soda on 2.5 seperate occasions or eat 6 tortilla chips) as well as "natural' flavors being a huge blanket cop out for any flavoring that isn't 100% chemically made. Inversely, things with alot of calories and fat *such as nuts* aren't junk food as they are high in good fats and vitamins. Oh, and compare labels since certain competitive products have a huge difference in nutritional value due to the way they process their foods. yeah I'm that guy in the store reading labels blush it works though. If your trying to be healthier just make sure that everything you eat justifies itself (providing a vitamin, protein, fiber, calcium, etc) and you'll be fine.

emotedcreations

emotedcreations

Germany
July 2006

OCT 13, 2007 05:40 PM

Am I the only one that doesn't see this as a bad idea? With so many different products and companies out there, being an informed consumer (which I feel is very important--especially in a extremely capitalistic community) is becoming increasingly difficult, if not a full time job. For those who would like to be informed consumers, but don't have copious amounts of time to research different companies this doesn't seem like such a bad idea. Keep in mind, I'm focusing on the ethical/environmentally friendly factors not the "you're a fatass and should by less potato chips" part.

flabajaba2213

flabajaba2213

Plymouth, MA
July 2006

OCT 13, 2007 05:42 PM

Vestril said:
It'd be pretty funny if, after a certain point, it started blaring alerts if it detected other shopping carts within a certain range. "Warning, this one's a real fatass," "Wide load, comin' through," or "Make sure fatso here doesn't grab anything out of your cart."



"Beef or chicken? Beef or chicken? How about both!?"
-Tucker Max

Dr_Pwnage

Dr_Pwnage

Gainesville, FL
February 2005

OCT 13, 2007 06:00 PM

I don't think it's such a bad idea, but I think the better solution might be spending these resources on eliminating the production of unhealthy food.

legman

legman

Portland, OR
February 2006

OCT 13, 2007 06:45 PM

It wouldn't make sense for stores to have these things, they WANT people to buy their product, including junk food!

Chainlink

Chainlink

Key West, FL
August 2005

OCT 13, 2007 07:10 PM

emotedcreations said:
Am I the only one that doesn't see this as a bad idea? With so many different products and companies out there, being an informed consumer (which I feel is very important--especially in a extremely capitalistic community) is becoming increasingly difficult, if not a full time job. For those who would like to be informed consumers, but don't have copious amounts of time to research different companies this doesn't seem like such a bad idea. Keep in mind, I'm focusing on the ethical/environmentally friendly factors not the "you're a fatass and should by less potato chips" part.



I agree.

emotedcreations

emotedcreations

Germany
July 2006

OCT 13, 2007 07:15 PM

Dick_skin_suit said:

emotedcreations said:
Am I the only one that doesn't see this as a bad idea?...

I agree.

And to a further extent, if this got companies competing to be more ethically/environmentally friendly, how great would that be?

dreamergirl

dreamergirl

Houston, TX
September 2007

OCT 13, 2007 07:41 PM

travisaurusrex said:
Fuck me the movie Idiocracy really is coming true.




Exactly

SirLoins

sirloins

Huntington Beach, CA
October 2005

OCT 13, 2007 08:50 PM

I steal from grocery stores. I'll put something in the cart, then into my pockets when no one is looking (or I can get to an isolated part of the store)... will the cart know?

Also, what about homeless people who steal these carts. Will they be lojacked?

sidious500

sidious500

Staten Island, NY
March 2007

OCT 13, 2007 09:00 PM

I can't possibly see this being a commercial success. Unless these carts are legislated into place, I give them about 5 minutes. A computerized shopping cart is extremely costly (plus, you have to buy a good 150 of them per store), and it's intrusive to the customer. Plus, what store owner in his right mind is going to voluntarily buy a machine that will lead to fewer sales (at least in the beginning)? If this were going to happen at all, wouldn't it have happened already? We can do it now. Why not just hire a guy to walk around the store with each customer and yell a them for buying the wrong product? Because from a business perspective, it's a bad fucking idea, that's why.

Previous

PAGE: 

1 | 2

Next