Look for the Union Latte
FRIDAY AUGUST 17 2007 12:00 AM
Submitted by johnnyfu. Edited By erin_broadley.
TAGS: Starbucks

The last thing Starbucks probably wants is to be compared with Wal-Mart. The coffee chain, which offers mass market, watered-down alterna-culture alongside its bitter roasts, likes to present itself as the nice guy mega-corporation. So what happens when Starbucks’ easy listening version of social responsibility is accused of bad labor practices? Steam milk and litigation, it seems.
Former Starbucks barista Daniel Gross has brought the coffee giant to court with the help of the IWW, a progressive labor group with roots in the industrial revolution. Gross contends that his association with the Wobblies got him fired from Starbucks last year. He’s fought with Starbucks since then, and this week brought the fight to the Federal National Labor Relations Board.
Starbucks call their employees partners and offer health benefits. However, Gross and his IWW allies argue that the offer is deceptive, as many Starbucks employees work part time and are therefore not eligible for benefits; Gross says only 42 percent of partners
qualify for benefits.
Starbucks workers struggle to make ends meet with a poverty wage of around $7 or $8 per hour. Wage increases amount to a few cents, if anything. The total number of full-time hourly café employees at Starbucks is zero. All baristas are part-time and not a single one is guaranteed any number of work hours per week.
Employees are consequently left vulnerable to fluctuations in income and changes in their work schedule.
The company boasts about its health care plan but its own data reveal that it insures a lower percentage of employees than Wal-Mart. Baristas are excluded from care by a combination of a work hours qualification threshold and unaffordable out-of-pocket expenses.
Starbucks is at the forefront of what’s called cause branding, a sort of weird marriage of liberal consumer guilt and public relations finessing, as noted in a 2005 Boston Globe article.
On its website, Starbucks Corp. offers to donate $2 for each pound of Sumatran coffee bought by customers. Sumatra, in Indonesia, was directly hit by the earthquake and tsunami. ''I'm a cynic when it comes to corporate America," said Katie Block, as she bought two cups of Starbucks coffee downtown, for herself and a worker at Miller-Block Gallery. However, she was willing to make an extra effort to go to Starbucks for Sumatran coffee, rather than Star Market. The promotion ''does give me a warm feeling."
I love that “warm feeling” quote. Despite the guilt abatement offered to its customers, there were some questions over whether the charitable effort was effective, or even really charitable.
Debate over whether Starbucks is doing enough rages on one website, ''Starbucks Gossip." ''Wow! $2 from their $10 retail," one anonymous commenter remarked. Another one, defending Starbucks, said, ''It will bring incremental business to Sumatran farmers, which will drive up the price for Sumatran coffee. That will help the locals."
Gross’ court case is ongoing, and it’s unlikely to stop anyone from enjoying a Macchiato any time soon. If raising their coffee prices didn’t hurt them, this probably won’t either.

















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Sevillus
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