Penny Arcade is a perfectly acceptable source of news.

those doriitos DO taste just like cheeseburgers. they actually have BEEF in them.

"This is the most visceral way I could think of to share my love of empty calories with the world, because I am not completely out of my mind. This is, I guess, also why I don't work for Frito-Lay, because they've got a new campaign going on that is really thinking outside the box."

Penny, nothing against you, but I hope the company paid something for this kind of fresh, hip, young, bloggedandy celebration of a rather stale marketing tie in.

I mean, is it really "outside the box" to try to reach young consumers by asking them to design a video game expressing the spirit of tortilla chips?

Wasn't there a game based on Sprite or something?
Oh no, it was that Spot character from 7-up.
I'm sure they could do a dorito-based platformer.
The character could jump into different flavoured dips which would give him different power-ups.
And all in an overly colourful faux-mexican game world.
The possibilities are endless!!!

You rule

"By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence."
- Bill Hicks

The same should be applied to anyone who would enter a competition like this... or blogs about it in any less than a scathing manner. I was fully expecting to read "the author of this article was paid by Frito-Lay" down the bottom.

you cant be fucking serious!!!



you actually thought that Mild White Cheddar would win?!? It was barely different from other flavors they offer! While i did like it slightly more than the Smokin' Cheddar BBQ, Smokin' Cheddar BBQ was damn good, too. And, more importantly, it was different. It brought a unique flavor to the line that didn't step on any other flavor's toes. Once i tried both, there was no doubt whatsoever that it would win.

I'll buy the game as long as the DVD or at least the DVD case tastes like Cool Ranch.

that has to be one of my favourite penny arcade comics this year.

Don't you guys remember the game based on the 7up Spot? Because I do.

It was awesome, but probably only because I was maybe eight

Jinkies! .Found it!

btw, about X-13D. The thirteenth letter of the alphabet is M.

X-13D = X-MD.

Xperiment - McDonalds.

BLAH-DOW!!!

Angus, you are a genius.

And wow, I was kind of afraid people were going to think Doritos paid me for this article. I don't know, though. I seriously can't be scathing in my critique of the matter. I have a lot more ire for things like Fall Out Boy's music video/Axe commercial because it's an ad trying to pass itself off as art, but this is more just funny than anything. It's pretty smart advertising on the company's part and if someone truly wants to dedicate hours to building a game where chips fight lucha libre-style, that's their prerogative. It's just a really weird internet-fueled trend that's pretty ubiquitous these days. I wouldn't say it's evil, per se. Just interesting.

Plus I just can't hate the guys. Too delicious. Maybe they should pay me.

RAVE REVIEW

How about that Bragg's Apple Cidar Vinegar, eh?