• commentary
  • FRIDAY JUNE 22 2007 7:00 AM

TV Says "No" to Pigfuckers



I can see why the Evolve advertising campaign for Trojan condoms could be considered sort of annoying, but I’m dumbfounded at how it can be construed as offensive.



The ad, which debuted earlier this week, opens with a classy lounge full of cocktail-swilling swine unsuccessfully hitting on women. After getting rejected by a blonde at the bar, one pig scampers off to a condom machine, and is transformed into a sort of schlubby-looking dude who successfully chats up the babe who rejected him when he looked like the movie character Babe.

The way the woman instantly knows the dude is packing a prophylactic doesn’t make sense exactly; did the pigs who made the unwanted advances try to woo women with promises of unprotected sex? Strangely, both the CBS and Fox networks have refused to air the ad, not for logical inconsistency, but for its alleged offensive content.

Fox said that it had rejected the spot because, “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.”
In its rejection, CBS wrote, “while we understand and appreciate the humor of this creative, we do not find it appropriate for our network even with late-night-only restrictions.”


After watching the ad twice, Fox’s supposition that it somehow stresses the prevention of pregnancy remains a mystery – for me at least.

On the blog Pandagon, Amanda Marcotte notes that networks have no problem broadcasting spots for male sexual enhancement products, and suggests that the Evolve ad is getting heat for being too respectful to women, and not fearful enough of pro life letter campaigns.

The networks are cowering because they’re scared to death of anti-choicers writing in and bitching about the idea that sluts should escape their due punishment for having sex.


But maybe the agenda here is anti-women as much as it is anti-fun. Neither Fox or CBS had a problem with Trojan’s last campaign, which according to the New York Times, “urged condom use because of the possibility that a partner might be HIV-positive, perhaps unknowingly.” It seems like the TV stations think condom use is OK as long as sex is portrayed as disease-ridden and scary. If it’s something that’s preventing a pregnancy from occurring during a bar hook up, apparently that’s a problem.

Of course, if the pigs had evolved into men after, say, ordering a name brand vodka or pulling out an expensive cell phone, networks probably wouldn’t utter a single objecting squeal.

 

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Comments
DCruz

DCruz

Montreal-nord, QC
November 2006

JUN 22, 2007 05:05 PM

uhh, okay... I though that was one of the very few decent ads these days. I actually like it... and I dunno what could be seen as offensive in that. Maybe it's cause they portray men who don't use condoms as pigs ? whatever


Of course, if the pigs had evolved into men after, say, ordering a name brand vodka or pulling out an expensive cell phone, networks probably wouldn't utter a single objecting squeal.



I'd bet my life on that ! puke

MrStitches

MrStitches

Brooklyn, NY
November 2003

JUN 22, 2007 05:10 PM

MrCrisp said:

Fox said that it had rejected the spot because, "Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy."



well, i would be concerned about the health-related issues that may stem from sleeping with a man-pig hybrid.



Racist.

SockPuppet

SockPuppet

I'm lost
July 2006

JUN 22, 2007 05:27 PM

Heracleitus said:
I'm not all that deep, but I understood the commercial as suggesting that not using a condom during a casual sex encounter makes you a pig, which I guess is not the most unreasonable assertion I've ever come across.

I agree though - the song is offensive to my ears.



IIUC, "pig sex" specifically refers to sex without a condom, in some quarters (I came across encountered the term via an article in a Toronto gay newspaper).

Lode_Runner

Lode_Runner

Australia
December 2004

JUN 22, 2007 05:29 PM

Wow... In regards to the rule they stated for not showing particular types of condom adds: It amazes me that a condom add that points out that condoms can be used for helping prevent pregnancy would be censored.

God I hate conservatives. mad This is the same sort of mentality that says that needle exchange programs condone and encourage drug usage rather than just accepting that drug use happens and we should at least try to minimize the harm to users and to society on the whole. I mean if pointing out that condoms prevent pregnancy helps cut teenage pregnancy rates, and reduces the need for abortions - shouldn't that be a good thing for everyone? Nope fundamentalist dickheads never get that.

Now I know this add could be seen to glamourize casual sex which I can see offending people opposed to casual sex, but this add doesn't indicate prevention of pregnancy any more than prevention of disease catching, so how can they use their stupid little rule anyway?

Rockoval

Rockoval

I'm lost
July 2006

JUN 22, 2007 06:14 PM

Perhaps, it's the idea of a pig evolving into a man that Fox finds offensive. I don't know, I really like the ad, it seems quite tame and well done to me.

Syal

Syal

I'm lost
June 2005

JUN 22, 2007 06:22 PM

it shows males in a bad light, and shows that people have horomons and want to have sex without being married. but, keep showing girls barely dressed to sell a burger and all that jazz because those are ok. america needs to get laid.

shapeshifter23

shapeshifter23

San Francisco, CA
September 2005

JUN 22, 2007 06:50 PM

whitepuma

whitepuma

Australia
March 2004

JUN 22, 2007 07:11 PM

the thing i find most intersting here is that for some reason safe sex is a bad thing more so for consevatives and republicans. i see nothing wrong with the add and to me it displays more about disease risk due to the unhygenic look of the pigs to the clean cut look of the dude.

If western countries are not careful they will suffer the same problem of a widespread HIV/Aids epidemic like a lot of developing countries have. O and news flash for those who think you have to be Gay to get HIV/Aids you do not.

juniper

juniper

Portland, OR
October 2002

JUN 22, 2007 10:20 PM

yourfashionwar said:
what the eff?
are we living in puritan times again? doesn't this mean tv shows shouldn't be allowed to portray (or imply) bar hookup sex either?
i don't understand.



I think we're STILL living in puritan times. A lot of communities in this country are still based on puritanical, Christian and Victorian modes of thought. These foundations deny the basic human need for sex, deep down they think sex is WRONG.

juniper

juniper

Portland, OR
October 2002

JUN 22, 2007 10:25 PM

Lode_Runner said:
God I hate conservatives. mad (And other stuff I agree with)


I was just thinking how great it would be if the conservatives would do like the Amish and keep their ideals to themselves, go live off in a self sustainable community by themselves. Rather than ruin it for the rest of us.

Trahern

Trahern

United Kingdom
March 2003

JUN 23, 2007 06:05 AM

The real reason they pulled the ad is because some men are pigs whether or not they have condoms on their person. They just didn't want to admit it.

snidebot

snidebot

Berkeley, CA
October 2005

JUN 23, 2007 07:21 AM

i can see how the ad could be construed as offensive. it gives the impression that the women are disinterested in the pigmen solely because the pigmen don't have condoms, thus sort of implying that single women who go to bars are skanks who are only interested in fucking the first dick to cross their path, just so long as that dick comes with a condom. it also seems to state that the only criteria for labeling a man as a "pig" is whether or not he practices safe sex.

Kris7

Kris7

Bridgewater, MA
July 2003

JUN 23, 2007 07:42 AM

Hunter said:
I think the thing that gets to them to most is that it portrays women who might have premarital sex as attractive, normal, sophisticated, in-control types of people...not the fucked-up, nutty, self-hating Jezabels they want them to be. The idea of sex as a part of a healthy night of fun or even a relationship makes them angry!




+1

Necia

Necia

San Francisco, CA
August 2005

JUN 23, 2007 08:21 AM

snidebot said:
i can see how the ad could be construed as offensive. it gives the impression that the women are disinterested in the pigmen solely because the pigmen don't have condoms, thus sort of implying that single women who go to bars are skanks who are only interested in fucking the first dick to cross their path, just so long as that dick comes with a condom. it also seems to state that the only criteria for labeling a man as a "pig" is whether or not he practices safe sex.



I think that's a hell of a stretch, personally. Also, nothing in that interpretation relates to any of the reasons given by FOX and CBS for why they won't run it.

ANTIFunnyplaces

ANTIFunnyplaces

Las Vegas, NV
March 2007

JUN 23, 2007 10:47 AM

What Fox is not realizing is that Trojan did it's homework, and this campaign has as much to do with sexual health as it does preventing pregnancy. The metaphor Fox could not grasp was that for many centuries pigs have been used to smell out truffles, proving they have one spectacular sense of smell. What is going on in the bar is obvious, so I drew a diagram to explain it. Fox is missing out on an important piece of health advertising.
zoom image

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