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  • TUESDAY JUNE 5 2007 4:00 PM

Coca-Cola Plans to Conserve Water

Submitted by Aaron_Lariviere

Edited by erin_broadley

Tags: Coca-cola, Coke, water, sugar, conservation



There’s something slightly weird about the idea of Coca-Cola conserving water. Like if KFC "went humane" and decided to conserve chickens. How do you cut back on your number one ingredient?

It seems when Coca-Cola manufactures Coke, Sprite and former Nazi super-soda Fanta, they use 2.5 liters of water per liter of soda. Multiply that by however many millions of liters we all suck down each year and that’s a good amount of H2O. But here’s the kicker: in addition to the comparatively paltry amount used in the physical production, another 175 to 250 liters of water is needed to grow the sugar that goes into just one liter of soda-pop. Fuck. Jason Clay, a World Wildlife Foundation researcher, put it simply:

They really need to get a handle on sugar.


To offset the mass consumption of water, Coke has vowed to fund a $20 million water conservation project with the World Wildlife Foundation with the aim of protecting and conserving seven major rivers around the world. The CEO of Coca-Cola, E. Neville Isdell, said today at a news conference:

Essentially the pledge is to return every, every drop we use back to nature. If the communities around ... our bottling plants do not flourish and are not sustainable, our business will not be sustainable in the future.


I won’t argue with their impregnable corporate logic, but I’m left wondering if this isn’t all a complex ploy to trick our environmental-friendly minds into switching to (sugarless) Coke Zero for some fiendish but-as-yet-unknown reason. World domination, perhaps? Aspartame induced sterility ala Children of Men? Go ahead, world… surrender your will and your dollar to the no-carb taste sensation, after all, Coke does make some cute commercials:



Aaron Lariviere secretly wishes the world had more diabolical plots so that he could discover one on his own, and stop pulling them out of his ass.

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Comments
SirPsychoSexy

SirPsychoSexy

Ridgewood, NJ
January 2004

JUN 05, 2007 10:56 PM

This is why I get all my coke from mexico.

Yes, I am still talking about the drink.

adjunct

adjunct

Philadelphia, PA
July 2002

JUN 05, 2007 11:15 PM

Go anaerobic, use less water.

Domo_Kun

Domo_Kun

Rockford, IL
March 2005

JUN 06, 2007 05:12 AM

CherryCoke said:
So how exactly are they conserving water?
Are they cutting back on the amount of sugar/water going into the product, or are they just giving money to the WWF?
On another note. Coke zero is pretty good.



It's like carbon offset credits...

It makes as much sense as me donating to the American Cancer Society or the American Lung Association to offset the damage I do to my body when I smoke. Cancer offset credits, anyone?

brett54

brett54

Australia
November 2004

JUN 06, 2007 06:27 AM

Well .... at least they are doing something .... which is a lot more than doing nothing.

I'm not sure how Fanta can be called Nazi?
It just happened to be developed during the Nazi reign (not by the Nazis)
(suprisingly, not all Germans were Nazis)

Should we stop using Gerry cans as they came from the Nazi era?
Stop using jet engines?

"Paris Hilton flew into Sydney today on plane fitted with Nazi era axial flow engines"


oroboras

oroboras

I'm lost
March 2006

JUN 06, 2007 07:30 AM

brett54 said:

Should we stop using Gerry cans as they came from the Nazi era?
Stop using jet engines?

"Paris Hilton flew into Sydney today on plane fitted with Nazi era axial flow engines"




rofl!!!
Love it, also, should we all stop admiring Volkswagon Beetles, and they really ARE nazi?...

Created by Ferdinand Porsche, at the behest of his good friend Adolf Hitler, using modified, but stolen designs, from an Austrian jew called Hans Ledwinka, who owned the Tatra car manufacturing company.
He was later wrongly inprisoned for collaborating (though he wasn`t).

Aaron_Lariviere

Aaron_Lariviere

Los Angeles, CA
May 2007

JUN 06, 2007 10:06 AM

brett54 said:
Well .... at least they are doing something .... which is a lot more than doing nothing.

I'm not sure how Fanta can be called Nazi?
It just happened to be developed during the Nazi reign (not by the Nazis)
(suprisingly, not all Germans were Nazis)

Should we stop using Gerry cans as they came from the Nazi era?
Stop using jet engines?

"Paris Hilton flew into Sydney today on plane fitted with Nazi era axial flow engines"



I don't think there's anything wrong with fanta, I was just poking fun at a pretty generic soda that is now primarily marketed to Latin and Urban communities (at least here in the states). I think it's funny that despite the current image it was created due to Nazi shipping restrictions when the coke factory couldn't get enough cola syrup and they had to create something new.

Heathen_Dave

Heathen_Dave

Birmingham, AL
July 2005

JUN 06, 2007 04:08 PM

adjunct said:
Go anaerobic, use less water.



Hey, you and your "science" can just get the HELL out of here!!!

brett54

brett54

Australia
November 2004

JUN 08, 2007 09:20 AM

Aaron_Lariviere said:

brett54 said:
Well .... at least they are doing something .... which is a lot more than doing nothing.

I'm not sure how Fanta can be called Nazi?
It just happened to be developed during the Nazi reign (not by the Nazis)
(suprisingly, not all Germans were Nazis)

Should we stop using Gerry cans as they came from the Nazi era?
Stop using jet engines?

"Paris Hilton flew into Sydney today on plane fitted with Nazi era axial flow engines"



I don't think there's anything wrong with fanta, I was just poking fun at a pretty generic soda that is now primarily marketed to Latin and Urban communities (at least here in the states). I think it's funny that despite the current image it was created due to Nazi shipping restrictions when the coke factory couldn't get enough cola syrup and they had to create something new.



"Nazi super-soda"

That is "Nazi" used as an adjective - to describe the super-soda.

Not Big.
Not Clever.
Not Funny.

Use your journalistic efforts to expose M.A.N and DeGussa - for bonus points you can link them to Saddam Hussein.

Aaron_Lariviere

Aaron_Lariviere

Los Angeles, CA
May 2007

JUN 08, 2007 10:17 AM

brett54 said:

Aaron_Lariviere said:

brett54 said:
Well .... at least they are doing something .... which is a lot more than doing nothing.

I'm not sure how Fanta can be called Nazi?
It just happened to be developed during the Nazi reign (not by the Nazis)
(suprisingly, not all Germans were Nazis)

Should we stop using Gerry cans as they came from the Nazi era?
Stop using jet engines?

"Paris Hilton flew into Sydney today on plane fitted with Nazi era axial flow engines"



I don't think there's anything wrong with fanta, I was just poking fun at a pretty generic soda that is now primarily marketed to Latin and Urban communities (at least here in the states). I think it's funny that despite the current image it was created due to Nazi shipping restrictions when the coke factory couldn't get enough cola syrup and they had to create something new.



"Nazi super-soda"

That is "Nazi" used as an adjective - to describe the super-soda.

Not Big.
Not Clever.
Not Funny.

Use your journalistic efforts to expose M.A.N and DeGussa - for bonus points you can link them to Saddam Hussein.


Not a good enough joke for me to even bother defending it days after the fact. victory is yours brett.

but I certainly don't claim to be any kind of investigative journalist... I stick to the stuff I know... like soda, heavy metal, and alcohol powder.

chikinhammr

chikinhammr

Orlando, FL
April 2006

JUN 08, 2007 10:36 AM

Coke Zero rocks.

I do my part to return the water in Coke products back to nature by pissing on my neighbor's lawn.

apesamongus

apesamongus

Atlanta, GA
July 2002

JUN 08, 2007 12:52 PM

_DictionaryGirl_ said:
I miss when Coke was made with real sugar.



Naturally, that wastes even more resources than the processed sugar by-product they use now, but I dare say the flavor is worth it. love



Mexican Coke
You can also get Dr Pepper made with cane sugar.

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