BLOG VIEW | HEADLINE VIEW

CULTURE

POLITICS

MUSIC

CELEB

Coca-Cola Plans to Conserve Water

TUESDAY JUNE 5 2007 4:00 PM

Submitted by Aaron_Lariviere. Edited By erin_broadley.

TAGS: Coca-cola, Coke, water, sugar, conservation

There’s something slightly weird about the idea of Coca-Cola conserving water. Like if KFC "went humane" and decided to conserve chickens. How do you cut back on your number one ingredient?

It seems when Coca-Cola manufactures Coke, Sprite and former Nazi super-soda Fanta, they use 2.5 liters of water per liter of soda. Multiply that by however many millions of liters we all suck down each year and that’s a good amount of H2O. But here’s the kicker: in addition to the comparatively paltry amount used in the physical production, another 175 to 250 liters of water is needed to grow the sugar that goes into just one liter of soda-pop. Fuck. Jason Clay, a World Wildlife Foundation researcher, put it simply:

They really need to get a handle on sugar.

To offset the mass consumption of water, Coke has vowed to fund a $20 million water conservation project with the World Wildlife Foundation with the aim of protecting and conserving seven major rivers around the world. The CEO of Coca-Cola, E. Neville Isdell, said today at a news conference:

Essentially the pledge is to return every, every drop we use back to nature. If the communities around ... our bottling plants do not flourish and are not sustainable, our business will not be sustainable in the future.

I won’t argue with their impregnable corporate logic, but I’m left wondering if this isn’t all a complex ploy to trick our environmental-friendly minds into switching to (sugarless) Coke Zero for some fiendish but-as-yet-unknown reason. World domination, perhaps? Aspartame induced sterility ala Children of Men? Go ahead, world… surrender your will and your dollar to the no-carb taste sensation, after all, Coke does make some cute commercials:

Aaron Lariviere secretly wishes the world had more diabolical plots so that he could discover one on his own, and stop pulling them out of his ass.

41 Comments

PAGE:

1 | 2 | 3

Demonara

L'ile-bizard, QC

November 2005

JUN 05, 2007 04:08 PM

yawn

CherryCoke

Derry, NH

May 2007

JUN 05, 2007 04:14 PM

So how exactly are they conserving water?
Are they cutting back on the amount of sugar/water going into the product, or are they just giving money to the WWF?
On another note. Coke zero is pretty good.

yeahrightjosue

Boston, MA

February 2007

JUN 05, 2007 04:19 PM

This reminds me of something....
....
...
oh yeah.
Arnold

He bought the first hummer for private use in 1992.

And then, all of a sudden he flip flopped and GM made a hydrogen powered hummer for him.

Hummer

And now he's in magazines advertising the Green Party...
instead of flexing.

unfiltrator

San Francisco, CA

April 2004

JUN 05, 2007 04:20 PM

Yay!!! Powdered Coca Cola!!

Chainlink

Iran

August 2005

JUN 05, 2007 04:20 PM

CherryCoke said:
So how exactly are they conserving water?
Are they cutting back on the amount of sugar/water going into the product, or are they just giving money to the WWF?
On another note. Coke zero is pretty good.

But how's CherryCoke ?

_DictionaryGirl_

NEWSWIRE

San Diego, CA

JUN 05, 2007 04:21 PM

High fructose corn syrup is just as bad for you as aspartame anyway. Damned if you do, damned if you don't.

SockPuppet

I'm lost

July 2006

JUN 05, 2007 04:22 PM

well, it's a start

CherryCoke

Derry, NH

May 2007

JUN 05, 2007 04:31 PM

chainlink said:

But how's CherryCoke ?

It's d-lish.

_DictionaryGirl_

NEWSWIRE

San Diego, CA

JUN 05, 2007 04:44 PM

I miss when Coke was made with real sugar.

Naturally, that wastes even more resources than the processed sugar by-product they use now, but I dare say the flavor is worth it.

FearTheReaper

NEWSWIRE

I'm lost

JUN 05, 2007 04:49 PM

Coke sees the writing on the wall. Water is the new gold. It's going to cost a fortune in the near future, that is way large companies are buying up water sources around the world. It is just a business decision made to look like an environmental one.

Cash

I'm lost

OLD SKOOL

JUN 05, 2007 04:49 PM

Or...you know....don't drink soda.

oroboras

I'm lost

March 2006

JUN 05, 2007 04:58 PM

Heh, they may use so much water to grow the plants, but it doesn`t cease to exist....it is still water.
If that was the case, then rivers wouldn`t even exist, cos all the plants would just suck all the water up, and not release anything. No evapotranspiration.... no water cycle.
No clouds, or rain then, because by now, all the water in the world would have been used up by the plants.
This thing being done by Coca-Cola is what is called a `publicity stunt` aiming at pretending they are environmentally conscious, hence probably pulling the publics eyes away from something bad they are doing...like bringing out zero sugar drinks, that are `good for you` cos they don`t rot your teeth, but they fail to point out that Aspartamine/Aspertaime is an excitotoxin, and kills braincells. I can replace my teeth with Dental Implants, I can`t replace my brain with an implant (ok, I can....a cheap Pentium I will do )
I really don`t believe big companies, or goverments, when they say they are going to do something to help the world/people in the world, so I don`t believe this.

/conspiracy theory

tyzilla

Australia

July 2006

JUN 05, 2007 04:59 PM

hmmm....

the issue of mass water consumption is an important issue that we need to address...

but DAMN! that add is amazing!

I feel like a baby @ the doctors being distracted by a fluffy toy while doc gives me a needle