News > Culture > Sorry Vegetarians, No More Snickers (or Twix, or Mars, or Milky Way) Bars For You

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THURSDAY MAY 17 2007 5:00 PM

Sorry Vegetarians, No More Snickers (or Twix, or Mars, or Milky Way) Bars For You

Submitted by Rahodeb

Edited by Rahodeb

What's better than a Snickers bar when you need some satisfaction? How about a Snickers bar made with the inner-mucosa (fourth stomach) of slaughtered, milk-fed, new-born cow calves! Yum, yum! What's that? You're a vegetarian and you avoid animal rennet? Well, then you'll also want to avoid all chocolate and ice cream treats from Masterfoods. Not familiar with Masterfoods? Here's a list of the products they'll be making with slaughtered baby cow bellies:

Rennet will now be found in Snickers, M&M, Twix, Milky Way, Bounty, Mars, Dove Chocolate and Malteasers products, as well as the ice cream versions of all Masterfoods' bars.

Awesome! Now not only is your Snickers bar peanutty, nougatty, and chocolaty, it's rennety!

Paul Goalby, corporate affairs manager for Masterfoods, demonstrated his clear understanding of and respect for the vegetarian lifestyle with this explanation:

"If the customer is an extremely strict vegetarian, then we are sorry the products are no longer suitable, but a less strict vegetarian should enjoy our chocolate."

Apparently, "less strict" vegetarians find the inner-mucosa of slaughtered, milk-fed, new-born cow calves delectable, like veal and fois gras. Bravo, Masterfoods, for taking an enormous step backwards. Alternatives to animal rennet are available, but you already know thatyou used to use them.

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Comments

Temper

SUICIDEGIRL

Germany

MAY 17, 2007 06:08 PM

I'd welcome if they learned the difference between vegan and vegetarian. Vegetarians are not affected by this.

Necia

San Francisco, CA

August 2005

MAY 17, 2007 06:11 PM

Vivienne said:
This seems like a stupid move. Less people will buy Masterfoods products.

I'm curious to know how many less people. If I were to guess, I'd say "an extremely negligible amount"--hence Mr. Paul Goalby's statement up there, which can quite easily be read as a big, fat, rennet-stuffed shrug.

BrightRedScream

Stoney Creek, ON

April 2005

MAY 17, 2007 06:13 PM

Oh puke.....

Necia

San Francisco, CA

August 2005

MAY 17, 2007 06:13 PM

Temper said:
I'd welcome if they learned the difference between vegan and vegetarian. Vegetarians are not affected by this.

To be fair, I'm pretty sure it was a response to other people who are uneducated about the difference between vegans and vegetarians calling up the corporate affairs office and shrieking, "OMGZ!!!1!!! WHAT ABOUT THE VEGETARIANS?"

MegaloMatthew

San Francisco, CA

September 2005

MAY 17, 2007 06:18 PM

HA!

Joel_T

Springfield, IL

November 2006

MAY 17, 2007 06:26 PM

Temper said:
I'd welcome if they learned the difference between vegan and vegetarian. Vegetarians are not affected by this.

Vegetarians can eat cow stomach lining? I don't understand this statement.