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Needled News by Marisa DiMattia

MONDAY MARCH 26 2007 12:00 PM

Submitted by Marisa_DiMattia. Edited By Rahodeb.

TAGS: tattoo, body art,

For today’s Needled News, I’m going to put on my lawyer hat. Just envision me in a kicky beret as I spout my personal opinion on a legal issue surrounding some tattoo news of the past week.

It’s about copyright. Those who read my Needled blog regularly are now letting out a universal groan and group eye rolling. It’s because I talk about it a lot. It’s my thang, as we say in the legal world.

For those not in the know, I first brought up the issue of copyright and tattoos in 2003 in an article for BMEzine. It made people really uncomfortable and made me really unpopular.

Lawyers in the tattoo world. Heaven forfend!

But when I wrote it, I was largely looking at how tattooists can assert their rights against companies and individuals who appropriate their designs for commercial use. A minor example of this is when an “author” used photos of tattoos from the portfolios of my husband and friends in an e-book without permission and in a derogatory way.

Another perfect example came up this past week. One of my favorite blogs, Counterfeit Chic, wrote about new tattooed tees that raise copyright concerns:

“In preparation for Beckham's impending move to LA, Mighty Fine's Public Library label has created T-shirts mimicking his famous tattoos, including his ‘guardian angel’ and the names of his two oldest sons. The shirts, available from the trendy Hollywood boutique Kitson, are printed on the inside and come in both men's and women's sizes.”





[These cotton tees cost $58 at Kitson. Chic, maybe. Cheap, no.]

CC editor, Professor Susan Scafidi, goes on to note that Beck’s and his tattoo artist may have legal claims here. She links an old Needled post of mine entitled David Beckham's Tattoo Copyright Controversy where I wrote about UK tattoo artist Louis Malloy—the man who designed and inked Beckham’s back tattoos—threatening to sue the soccer star and his Posh wife for not crediting nor compensating him in a promotional campaign highlighting their body art. As Susan rightly states, Malloy could have a claim against the tee designer if he hasn’t assigned his rights in the tattoo designs to Beckham. And Beckham himself may also have a claim in rights of publicity under California law, his new home. [For more on celebrities, marketing, and tattoos, see my Celebs Beware the Ink.]

This type of tattoo copyright case is one that many tattooists would get behind. The real controversy is whether tattooers should be suing each other over stolen custom design work. Now, I’ve had my custom tattoos copied. It sucks. It’s not flattery. My sleeves and backpiece are decorative and pretty, but they also mark my own history, family, travels and were designed and needled by someone I love, my husband. The designs took months to create in collaboration. For another “artist” to rip them off identically, making an easy buck, is disturbing to me.

A bunch of Suicide Girls, most notably Amina who registered her chestpiece with the US Copyright Office, have had their custom artwork stolen as well.



When asked about how he felt over the theft, Amina’s tattooer Tim Kern, aka ymonster, said in an email:

"Amina's chest piece was based loosely on other art, and adapted to be an original design, specifically for HER, to fit her body. I spent many hours making sure the design was just right....Seeing someone else rip off our tattoo makes me sick to my stomach. I've been tattooing for ten years. I know that tattoos get copied and usually poorly. The Internet is rampant with examples of this.

My boss, Paul Booth, has his work copied all the time. Just because it happens, doesn't make it right. Paul has even had one of the tattoos he wears ON HIS FACE copied by some asshole in Russia. It has deep personal meaning for him, which the person who ripped it off couldn't even begin to fathom. Paul would love cut off the hands of the person who did it and take his tattoo back as well. Not everyone has personal meaning behind their tattoos, but a lot of us do, and it cheapens that. If someone wants to just pick something, that is what flash designs are for--and they aren't found in the artist's personal portfolio. I've been asked on many, many occasions to copy a tattoo someone found in a magazine. I've never done it. I always tell them that I can do a similar design but not a copy. Why? Because I don't want someone to do it to me or my clients....Sadly, it has happened. More than once."



I’m specifically using this quote from Tim because often when I mention potentially suing tattooers who have ripped off my husband’s large custom works, someone will say “Paul Booth gets ripped off all the time and he doesn’t sue.” So I asked Paul directly, why not sue? He said that he just doesn’t have the time, although he did note that if he were married to a tattooed lawyer who’d take up the fight, he would consider it.

For now, however, I’ve decided not to take up the fight in court. I’ve had a number of opportunities to create a test case on tattoo copyright but it would have been impractical. Indeed, it would take up a good deal of time and money, and most importantly, there would be some kind of backlash in the tattoo community because many artists are quite divided and have strong opinions on the issue. Believe, I save the emails. One of them goes like this:

“You are not the tattoo police. Just because you suck the cock of a tattooist doesn’t mean you know shit.



That one’s hanging up on my bulletin board.

It’s true. I don’t tattoo, and as the saying goes, those who cannot do, blog. So I do not seek vengeance for copyright violations in the courts. I seek it out on the Internet.

Over the past year and a half, I have posted a number of custom design theft stories on Needled. Here, today, I’m posting a link to a studio whose artist(s) may just be too lazy to tattoo even copied designs, so they've taken photos from other tattoo artists around the world to fill their online galleries. I guess my Greek brothers and sisters at Bar Code Tattoo in Athens didn’t think I’d learn of them taking the photo (in gallery 2) of a large African-inspired backpiece my husband did and putting it on their site as their own work. Let’s play a game and see if we can match the rest of the tattoo photos with other artists.

In tribute to Bar Code Tattoo, I have decided to name all those who violate tattoo copyright, what we call in Greek, malakas.


I’d love to hear your opinion on the issue in the comment forum below. I get A LOT of messages re: tattoo copyright, so please read my articles before you ask any questions; they tend to answer most you may have.


Marisa_DiMattia is a lawyer and editor of Needled.com, a blog on tattoo art and culture. She is currently co-editing a book on new issues in copyright and p2p file sharing, which will be out next year.

 

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Marisa_DiMattia

Marisa_DiMattia

I'm lost
June 2006

MAR 26, 2007 12:36 PM

I should mention that BarCode Tattoo was contacted over a week ago and asked politely to take the image down. I also speak Greek so there's no language barrier. They refused to reply.

Solaris

Solaris

SUICIDEGIRL

British Columbia, Canada

MAR 26, 2007 12:38 PM

an unpopular opinion i know, but personally it seems silly to me. if it is truly personal to you, does it take away that meaning just because someone else has it? this desire to own absolutely anything and everything in our society is sort of sad to me. everything is a posession. especially in this day in age, i don't know if anything is truly original anymore. one day we will run out of tattoos which can legally be put on ones body! just my opinion, i know a lot of people especially on here would disagree, and i see their point as well. smile

ymonster

ymonster

New York, NY
February 2003

MAR 26, 2007 12:45 PM

I see tattoos copied by other, inferior tattooers every day in magazines, and online. The only consolation, I think, is that they are usually shitty copies. I also know a lot of people who have had the custom designs they wear ripped off, and they are sometimes so upset they want to change what they have, or never get photographed again. It sucks when you have to hide your work for fear of it being copied.
skull

jason

jason

USA
August 2002

MAR 26, 2007 12:47 PM

i think its silly too. you cant tell people what to do with their bodies. im only guessing that anyone can register a copyright on just about anything and that actually enforcing it is a whole different story. there is one way to be sure that no one steals your personal tattoo. don't show it to anyone.

edit to add: of course it would be nice if people didn't rip off other peoples work.

Marisa_DiMattia

Marisa_DiMattia

I'm lost
June 2006

MAR 26, 2007 12:49 PM

Thanks, Solaris.

Actually, I wouldn't say that your opinion is unpopular. In fact, the argument over "what is original" in art is a very important one. Tattoo art is very derivative. I have no objection with artists taking influences and making the designs their own. It is the exact or near-exact copying that alarms me.

The issue as I see it is not whether the meaning of my tattoos are lessened in any way. The people copying probably did not do so maliciously. They were ignorant or had no creativity of their own. The artists, however, have a responsibility to take the idea of my tattoo and change it so that it is personal to the client or direct them to flash sheets. Making money off of someonelse's hard work is not something I can condone.

Oh, and I should mention that I'm not a flag waver for the RIAA. I believe in protection for artists but within limits. Much of copyright law goes too far in my opinion but I do believe in finding the right balance.

I appreciate your thoughts.

Alz

Alz

Lincoln, NE
February 2007

MAR 26, 2007 12:50 PM

There are some things any schmuck with $50 and half an hour can get, like a heart with a name on their arm, or a generic black tribal tat on their lower back. I plan on getting a red ribbon on my wrist (for AIDS awareness, cause I'm cool like that) and if I saw someone else with one, well, it's just a ribbon.

But I can definitely understand being pissed about your custom work being ripped off. I have an adaptation of Nirvana's In Utero angel on my back, and if I saw the exact same thing (which is fantastic, by the way,) I would be pissed because that's something that my artist took hours out of his day to create for me, that I rightly paid for and respect. I plan on bringing him some photos of other tattoos for my next large piece, so that he can get an idea of what I want, but I wouldn't want that exact same tattoo (no matter how cool it may be). That just cheapens the meaning of it, I think. Plus, I get the impression that many copycat tattoos are just because 'they look cool' and not because it actually means something to the person. It's just as bad as those kids walkin around with Che shirts who have no idea about who he is or what he did. Only this ignorance and disrespect is permanent.

However, I don't think I'd ever go to court over it. It's just too much of a hassle and really, I don't think it would accomplish anything at all except a money sink, much less accomplish something good for the tattooed/tattooing community.

Marisa_DiMattia

Marisa_DiMattia

I'm lost
June 2006

MAR 26, 2007 12:51 PM

Jason, your point proves why copyright here is necessary: It stifles the art.

I know many people with gorgeous tattoos who refuse to have them photographed for magazines because they dont want them copied. So tattoo lovers are deprived of seeing the work and getting inspired by it because of it.

But you are very right that it is easier to register a work than enforce it. That's the big obstacle.

jason

jason

USA
August 2002

MAR 26, 2007 12:56 PM

Alz said:
I have an adaptation of Nirvana's In Utero angel on my back, and if I saw the exact same thing (which is fantastic, by the way,) I would be pissed because that's something that my artist took hours out of his day to create for me, that I rightly paid for and respect.


do you think that the record label who rightly paid for the original artwork is pissed at you?

Solaris

Solaris

SUICIDEGIRL

British Columbia, Canada

MAR 26, 2007 01:03 PM

thanks for the response marisa. i definitely see your points as valid and i understand your position more now. i am more prone to agree with the artist having an issue with their work being stolen by another artist. as opposed to the person with the tattoo, who deems their tattoo as awesome and unique and that no one else better dare think they are worthy of having it on their body. like a hairstyle... 'only i am awesome enough to have this mohawk with alternating blue and orange points. i shall sue anyone who attempts to emulate!'

Alz

Alz

Lincoln, NE
February 2007

MAR 26, 2007 01:05 PM

jason said:

Alz said:
I have an adaptation of Nirvana's In Utero angel on my back, and if I saw the exact same thing (which is fantastic, by the way,) I would be pissed because that's something that my artist took hours out of his day to create for me, that I rightly paid for and respect.


do you think that the record label who rightly paid for the original artwork is pissed at you?



Possibly, if they didn't have other things to do, like fancy dinner parties. Or watching porn. However, it is inspired by the original artwork, not an exact copy, and that's generally deemed okay in the community. I suppose if someone wants to sue me for royalties, they can.

zyryx

zyryx

Tyler, TX
April 2004

MAR 26, 2007 02:10 PM

I have a question. do you find that the artist that support the idea of copyrighting are the ones that are creative and create original art on a regular basis, and the ones that don't support copyrighting are merely human copy machines that couldn't come up with an original design if thier life depended on it? I just can't imagine anyone that creates any type of art would not want to protect thier rights.

Marisa_DiMattia

Marisa_DiMattia

I'm lost
June 2006

MAR 26, 2007 02:18 PM

sportbikepilot said:
I have a question. do you find that the artist that support the idea of copyrighting are the ones that are creative and create original art on a regular basis, and the ones that don't support copyrighting are merely human copy machines that couldn't come up with an original design if thier life depended on it? I just can't imagine anyone that creates any type of art would not want to protect thier rights.



Of course the scratchers complain but actually, a number of excellent artists have opposed the idea using Solaris's comment above that all art is derivative. I've had to explain to them that there's no problem with derivative works here. No artist should another for taking inspiration or the tattoo equivalent of sampling. It's the outright theft that needs to be stopped. That's what I'm trying to get across...

Even if it kills me (did you see how big the guy from BarCode is? A champion freefighter and gun specialist. I'm in trouble.)

Burzum

Burzum

San Juan Capistrano, CA
July 2004

MAR 26, 2007 02:23 PM

I don't see anything wrong with copying another person's tattoo. If you put it on your skin and show it to the world then it's public domain.

The skull and cross bones with "dead men tell no tales" made me smile. Did whoever make that really think he/she was being original? Every little piece of that tattoo has been in the public domain for HUNDREDS of years.

What's next? Disney suing people for tattooing Mickey Mouse on themselves?

Sorry tattoo snobs, but tattooing is inherently a communal/lowbrow artform. If you show your tattoo to other people, they can and will copy it. It's not much different than getting mad at someone who dresses the same as you. You can either complain that someone's stealing your identity, or you can feel good knowing that you're influencing the aesthetics of the culture you live in.

binary

binary

Brooklyn, NY
May 2004

MAR 26, 2007 04:22 PM

Burzum said:
I don't see anything wrong with copying another person's tattoo. If you put it on your skin and show it to the world then it's public domain.



I've studied very little law in my time (although most of it IP since I am an artist), so I should probably leave this response to Marisa. But anyway...

Your concept of "public domain" is far off. Making something publicly visible does not mean that everybody owns it.

Yes, the pieces of any work have been used before. Musicians don't invent new notes, they create compositions of those notes into a new piece of music. For visual artists, this means working within the available techniques and tropes of their media to create a work. Everyone is working from the same sources, but blatantly repeating the work of another is a far different situation. The distinction between a copy and a derivation is a fuzzy one, but there are many cases where (to one with a trained eye, and the experience of artistic practice) the difference is obvious, but yet people try to protect themselves by claiming otherwise.

Derivation is important to artists, it's part of the way art becomes a conversation. If I was to get a large blackwork tribal tattoo, it would probably mean I was interested in some of the same ideas Marisa is. However, my design would reflect the specifics of what it means to me: the difference is in the details. If I was to create a wholesale copy of her ink, I would be no more an artist than a photocopier is. And I'd be missing hands. biggrin

Disney sells it's images to the public as pop culture. It's not going to police the private use of it's image, because that would destroy the feel good vibe they've spent billions on creating. On the other hand, if you were to commercially use an image of Mickey Mouse to represent your business, expect a fleet of lawyers on your ass. In the same way, people shouldn't be using people's personal images for their personal use.

Marisa_DiMattia

Marisa_DiMattia

I'm lost
June 2006

MAR 26, 2007 04:54 PM

binary said:
If I was to get a large blackwork tribal tattoo, it would probably mean I was interested in some of the same ideas Marisa is. However, my design would reflect the specifics of what it means to me: the difference is in the details. If I was to create a wholesale copy of her ink, I would be no more an artist than a photocopier is. And I'd be missing hands. biggrin



hehe. Two Brooklyn women? hmmm. I wouldn't call that fight.

Great points on public domain.

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