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  • FRIDAY MARCH 10 2006 9:55 PM

Fast Times at Misogyny High

Welcome, class. Please take out your textbooks and turn to the chapter on Media, Society and Politics. As you’ll see, today’s lesson focuses on the cultural intersection between two seemingly disparate topics: The new series of VW television ads, and South Dakota Governor Mike Rounds’s recent signing of a bill that bans nearly all abortions in his state. “What on God’s green earth is the connection?” You might be asking. Well, dear students—I’ll tell you. The latest television adverts for VW, which introduce the redesigned GTI, attempt to reinstate the sports car’s long lost cult following. And how do they attempt this feat? Why, they do it in large part by tapping in to the inherent misogyny of America’s fine young men, of course!

The spots are driven (so to speak) by an evil-looking totem: a little black monster called simply "Fast." The icon serves as the intended personification of young American men’s insatiable desire for speed (velocity, not meth) and freedom. We’ll call it speedom. In any case, the formula is this: a young buck, itching for speedom at the wheel of his shiny new GTI, treats his girlfriend like crap. For example, in one ad, a young woman—her hair flapping about her face as her boyfriend races down his own private Autobahn—asks sweetly if they might roll the windows up a tad. At the frightening behest of his “Fast,” he tells her no, ultimately shutting her up with the statement, “It’s really hard to enjoy the sound of the engine with all that yakking.” Another ad features a young man who locks his girlfriend out of the car as he prepares to leave on an errand, telling her that he’d “rather not carry the extra weight.”

It’s one thing to appeal to men under the age of 25—it’s another thing to do it by encouraging misogyny. And how does this have anything to do with Monday’s signing of a bill that denies women the right to their own bodies (even bodies that have been assaulted by rape or incest); a bill that aims to ultimately chip away at Roe V. Wade? Simple. The VW ads present and promote a society in which women are second-class citizens. VW holds up a mirror, and it reflects a country in which treating women with disrespect is considered acceptable and even amusing. Misogyny becomes a sales pitch, a marketing tactic. And it shows us why legislation like the bill signed this week in South Dakota needs to be regarded as a direct and very serious attack on the rights of every woman in this country. In a country that still hasn’t passed the Equal Rights Amendment, and in a country where women are increasingly denied the right to choose, there can be no room for complacency, passivity, or patience. American women have to act, and they have to act “Fast.”

 

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Jeff_Fries

Jeff_Fries

Humptulips, WA
September 2003

MAR 11, 2006 12:09 AM

Calypso said:

Jeff_Fries said:

Calypso said:
Once again, you can't fully understand unless you're a woman and actually endure sexism on a near-daily basis.


Once again, this is how women reason.



You might wanna fuckin' re-read that...you know...to make sure that's what you meant to say.


Pretty much. Whenever the subject is on issues that affect women, the refrain is that men don't get it, and how could they? They aren't women. Personal experience has prestige over a lack thereof, sure, but it's not the end of the line as far as the conversation goes - except when it's a conversation about abortion or sexism in the workplace. All that rhetoric about the social construction of gender roles or the basic equality of the sexes evaporates in a lot of nodding over how this just isn't something that males can understand.

Look at your own post. You only argument against males gawking at charges of misogyny is that they aren't female. Isn't that reason enough?


PS: I'm going to have to continue this conversation tomorrow night or I'll never get to bed.

[Edited on Mar 11, 2006 by Jeff_Fries]

Calypso

Calypso

SUICIDEGIRL

California, USA

MAR 11, 2006 12:15 AM

Jeff_Fries said:
Look at your own post. You only argument against males gawking at charges of misogyny is that they aren't female. Isn't that reason enough?



Whereas yours is a generalization and mine is a truth.

"This is how women reason," is not only ignorant, but it's just plain fuckin' rude.

You cannot argue that my point is untrue. You will never know the hardships a person/people endure unless you are them.

Bastardo

Bastardo

Boston, MA
January 2005

MAR 11, 2006 12:16 AM

Jeff_Fries said:

Calypso said:

Jeff_Fries said:

Calypso said:
Once again, you can't fully understand unless you're a woman and actually endure sexism on a near-daily basis.


Once again, this is how women reason.



You might wanna fuckin' re-read that...you know...to make sure that's what you meant to say.


Pretty much. Whenever the subject is on issues that affect women, the refrain is that men don't get it. How could they? They aren't women. Personal experience has prestige over a lack of experience, sure, but it's not the end of the line as far as the conversation goes - except when it's a conversation about abortion or sexism in the workplace. All that rhetoric about the social construction of gender roles or the basic equality of the sexes evaporates in a lot of nodding over how this just isn't something that males can understand.

Look at your own post. You only argument against males gawking at charges of misogyny is that they aren't female. Isn't that reason enough?


PS: I'm going to have to continue this conversation tomorrow night or I'll never get to bed.

[Edited on Mar 11, 2006 by Jeff_Fries]




It's three in the morning here. Make the effort west-coast. I wanna see this.

Jeff_Fries

Jeff_Fries

Humptulips, WA
September 2003

MAR 11, 2006 12:24 AM

Alright, one last one:

Calypso said:

Jeff_Fries said:
Look at your own post. You only argument against males gawking at charges of misogyny is that they aren't female. Isn't that reason enough?



Whereas yours is a generalization and mine is a truth.



Ok, so because it is a generalization it isn't true, but yours is not only not a generalization, but pure truth?

"This is how women reason," is not only ignorant, but it's just plain fuckin' rude.


What's your point? That you know how and when to respond with "That's ignorant?"

You cannot argue that my point is untrue. You will never know the hardships a person/people endure unless you are them.


Not even remotely true. Maybe that sort of fatalism works for some people, but it's just silly to say that, as a rule, one person's pain can't be understood by another.

Skutch

Skutch

Portland, OR
December 2003

MAR 11, 2006 12:30 AM

ChestnutMonkey

ChestnutMonkey

I'm lost
April 2004

MAR 11, 2006 12:33 AM

Calypso said:
You cannot argue that my point is untrue. You will never know the hardships a person/people endure unless you are them.



By that logic, if you aren't a man, how do you know a man can't understand those hardships? wink

SomethingStupid

SomethingStupid

North Hollywood, CA
March 2004

MAR 11, 2006 12:35 AM

Calypso said:
Once again, you can't fully understand unless you're a woman and actually endure sexism on a near-daily basis.


Let me try this one: while that would give me a whole new perspective on sexism, it doesn't make my judgment on these commercials invalid. Whether or not I endure sexism on a daily basis really has nothing to do with my evaluation of the ads themselves. Perhaps my knee-jerk reaction to the article, but I've thought about it carefully and there simply isn't anything there. I've seen a few of those commercials, and I think they're dumb and make absolutely no sense, but as far as I can tell the most sexist thing about them is that they're saying that men are driven by this need to drive the car quickly because they're manly and men and ARGH!!! *beats chest* But that's more aimed at men than women. And it's nothing that isn't repeated in about 90% of all commercials, so it doesn't warrant being singled out.

It would make more sense to argue that unless I am a woman, I cannot properly evaluate how sexist society is towards women, but even then the logic doesn't hold. Without the perspective of being a man in this society, you can't evaluate the difference between being male and being female.

Where the connection to South Dakota comes in, I can't even imagine. These commercials would have been in the can before that.



[Edited on Mar 11, 2006 by TedKoppel]

Skutch

Skutch

Portland, OR
December 2003

MAR 11, 2006 12:35 AM

Calypso said:

Jeff_Fries said:
Look at your own post. You only argument against males gawking at charges of misogyny is that they aren't female. Isn't that reason enough?



Whereas yours is a generalization and mine is a truth.

"This is how women reason," is not only ignorant, but it's just plain fuckin' rude.

You cannot argue that my point is untrue. You will never know the hardships a person/people endure unless you are them.



I hate to come off on the side of supposed misogyny, but I feel compelled to point out that by this same argument it is impossible for a woman to understand the unique pressures and prejudice that men have to deal with in modern society.

_DictionaryGirl_

_DictionaryGirl_

NEWSWIRE

San Diego, CA

MAR 11, 2006 12:41 AM

God, these commercials annoy the fuck out of me.

Misogynistic? I don't know about that. It brings out more of an eye-rolling "why must commercials portray men as such idiots?" reaction than a defensive "zomg VW and teh government will make my boyfriend love his fast car more than me and beat me and make me keep our accidental child!?!!1?!11" reaction.

Bastardo

Bastardo

Boston, MA
January 2005

MAR 11, 2006 12:43 AM

_DictionaryGirl_ said:
God, these commercials annoy the fuck out of me.

Misogynistic? I don't know about that. It brings out more of an eye-rolling "why must commercials portray men as such idiots?" reaction than a defensive "zomg VW and teh government will make my boyfriend love his fast car more than me and beat me and make me keep our accidental child!?!!1?!11" reaction.


But not the funny german guy right?

SomethingStupid

SomethingStupid

North Hollywood, CA
March 2004

MAR 11, 2006 12:44 AM

_DictionaryGirl_ said:
"zomg VW and teh government will make my boyfriend love his fast car more than me and beat me and make me keep our accidental child!?!!1?!11"


Yeah, that just happens 'cause you're mouthy.

_DictionaryGirl_

_DictionaryGirl_

NEWSWIRE

San Diego, CA

MAR 11, 2006 12:47 AM

TheBastard said:

_DictionaryGirl_ said:
God, these commercials annoy the fuck out of me.

Misogynistic? I don't know about that. It brings out more of an eye-rolling "why must commercials portray men as such idiots?" reaction than a defensive "zomg VW and teh government will make my boyfriend love his fast car more than me and beat me and make me keep our accidental child!?!!1?!11" reaction.


But not the funny german guy right?


I still like the one with that Trio song best.

\

Bastardo

Bastardo

Boston, MA
January 2005

MAR 11, 2006 12:48 AM

_DictionaryGirl_ said:

TheBastard said:

_DictionaryGirl_ said:
God, these commercials annoy the fuck out of me.

Misogynistic? I don't know about that. It brings out more of an eye-rolling "why must commercials portray men as such idiots?" reaction than a defensive "zomg VW and teh government will make my boyfriend love his fast car more than me and beat me and make me keep our accidental child!?!!1?!11" reaction.


But not the funny german guy right?


I still like the one with that Trio song best.



A dah dah dah.

SoEffinHappy

SoEffinHappy

Philadelphia, PA
April 2003

MAR 11, 2006 01:01 AM

Calypso said:
Once again, you can't fully understand unless you're a woman and actually endure sexism on a near-daily basis.



Please stop defending this statement. It does not apply in the context of this debate. The suggestion behind this statement is that people should always look at a situation subjectively first, which should never, EVER be the case.

trocc

trocc

Chicago, IL
March 2003

MAR 11, 2006 01:39 AM

Calypso said:

Jack_Straw said:
yeah, what about those bacardi and cola "they get the job done" ads?



Yeah! Why does the black guy have to be "Cola"?


tongue



OK, that's funny. biggrin

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