Other Networks To NBC: The Olympics Ain't Shit
FRIDAY FEBRUARY 10 2006 2:43 AM
Submitted by jake_lex. Edited By crispy.
Once upon a time the Olympics, either the summer or winter editions, were ratings juggernauts that would crush any other programming put against them into a fine powder. In fact, the networks that were unlucky enough to not have the Olympics often just decided to burn off their crappy failed pilots during the time they were on.
Well, not this time. The other networks are coming out blasting at the Olympics, and their efforts to beat the games in the ratings seem to be helped both by the fact there has been precious little buzz about these Olympics, and they're on NBC, mired deep in 4th place in the ratings.
Even though the Games bring a lot of new viewers to the network, NBC, with its ratings substantially down from its heyday, has far less ability to promote the Olympics than four years ago. It's not an appointment network anymore.
"This is the first time NBC has had the Olympics where they haven't been the number one network," Fox scheduling guru Preston Beckman said.
So, for the first time, the Olympics will face original episodes of "Survivor." Four years ago, CBS waited until after the Winter Games to debut an edition of its tribal competition.
The Games also will tangle with "Dancing With the Stars."
Plus, original episodes of "Desperate Housewives."
And "Grey's Anatomy."
"Lost."
"24."
"House."
And, biggest of all, for the very first time, "American Idol."
"Idol" is averaging more than 34 million viewers on Tuesdays and nearly 32 million on Wednesdays this season -- up 11 and 19 percent compared with last season.
That is, you're used to not watching NBC, if the numbers are to be believed, so it won't be a big deal for you to not turn to that channel anyway.
To me, NBC has only themselves to blame for this. Since they have taken over the Olympics, they have increasingly covered them not as an actual, serious sporting event, but as an enormous reality show, focusing on "personal stories" over sports competition. And now they're going to get their ass kicked by shows that don't have to include sports in with the "reality". Serves them right.

















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