Extreme VD in South Korea

Teddy bears with gold lamé hearts. Waxy American chocolates filled with cream of unrecognizable flavor. Cards, and roses, and balloons, oh my!

Christmas has passed, and Valentine's Day is rapidly approaching. If seeing your local mall decked out in shades of pink and red isn't enough to put you in a diabetic coma, just be glad you don't live in South Korea.

Thanks to shrewd marketing in a society focused on commerce as well as love and matrimony, there is a special day on the 14th of each month for lovers to celebrate as well as a few other goodies along the way.

For example, January 14 is Diary Day in South Korea when sweethearts are encouraged to buy gifts such as planners and mark all their red-letter days of love.

May 15 is Yellow Day-Rose Day. Lonely hearts gather for curry and companionship. Those who find love by this day exchange roses. Dressing in yellow is also recommended.

Nov 11. is Pepero Day and is named after a pencil-shaped cookie stick covered in chocolate that is purchased in abundance on the day and exchanged mostly by young South Koreans as an expression of their affection.
Valentine's Day ... who really needs it?

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